Highlights from NADA 2020

Whether you missed the NADA conference this year, or you attended but weren’t able to soak up the new products and solutions, here is a handy guide to show you what you might have missed. It’s not too late to take a test drive of any of these solutions, just use the links below to reach us.

Take the lead. Maximize your sales effectiveness and ensure quality traffic and leads with new Autotrader products and enhancements.

From a refreshed VDP with enhanced ways to communicate with shoppers to new tools ensuring vehicle-detail accuracy for your inventory, plus a fresh set of new display-advertising products, find out how we’re making the experience with Autotrader simpler than ever for you and your shoppers.

New, Used and CPO Classified Listings

Expose your inventory to buyers on Autotrader and KBB.com through relevant and data-driven personalization that drives a high-quality audience that converts into high-quality leads.

Listings Enhancements

New features to amplify the impact of your inventory and ability to reach even more shoppers through Autotrader listings.

  • New VDP layout to enhance vehicle data and merchandising and featuring a scrolling CTA for increased engagement
  • Chat & Text updates provide managed services and provider expansion for ease of use, coupled with second-chance lead opportunities
  • Market Extension is now more robust with improved filtering and messaging for vehicles
  • List Assist is a new tool that automatically populates listings with VIN-level data at the upload process, ensuring an accurate level of vehicle detail

Digital Advertising Display Solutions

Boost inventory exposure and tailor your display advertising efforts with new products

  • Advanced Ads now available with any listings package and features more customized options to drive high-impact inventory advertising offsite
  • eLot targets real-time shoppers during their valuation and search journeys across KBB.com and Autotrader to display the most relevant inventory available

Enhanced Analytics Tools

nVision, a new real-time and robust analytics platform, included for free to all Autotrader dealers, provides transparent and actionable insights to effectively manage the impact and performance of Autotrader inventory.

Digital Retailing

Bridges the gap from online to offline, allowing consumers to pencil deals online – increasing the quality of your leads and helping you earn more gross profit per deal.

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