What You Need To Know About Gen Z and Why It Matters
Today’s 16-year-olds — part of Generation Z — are 80 million strong and influence $200 billion in annual spending power annually on parental or household purchases. By 2020, their purchasing power will equal the GDP of some small countries. However, they’re by nature more cautious spenders, less likely to be influenced by prestige and more likely to be influenced by safety and practicality peppered with technology. Learn what’s most likely to influence these future car-buyers.