2020 Autotrader and Kelley Blue Book User Profile Data

Autotrader and Kelley Blue Book site users are sharing with us what has changed (or hasn’t changed) since COVID-19.  Take a look at some of the key highlights below and download the full study to see what they have to say.

Key Highlights:

  • 8-in-10 Autotrader visitors and over 1/2 of Kelley Blue Book visitors are actively shopping for a vehicle post-COVID-19.
  • 2/3 of Autotrader visitors plan to purchase in the next 3 months and 75% are planning to purchase in the next 6 months. On Kelley Blue Book, nearly 1/2 are planning to purchase a vehicle in the next 3 months.
  • Shopper consideration of new vehicles has increased on both of our sites and CPO consideration is strong on Kelley Blue Book.