2019 Digital Influence Study

It is important to understand the role and influence of various sites across stages in the shopping process.   The 2019 Digital Influence Study is an online study conducted during June 2019 among new vehicle shoppers AND recent new vehicle purchasers.  Download the study to see how:

  • Third party sites continue to be the most used online source and the most preferred source
  • Third party sites are influential over changes in consideration because consumers view these sites as unbiased and trustworthy
  • Third party site advertising is seen as more helpful

Download the study and click here for more information