2019 Car Buyer Journey Study

For the past 10 years, Cox Automotive has conducted studies designed to gain an understanding of car shopping and buying behavior along with perceptions of the dealer experience.The 2019 Car Buyer Journey is based on a survey of 3,086 recent vehicle buyers (1,047 used/ CPO and 2,039 new vehicle buyers) who purchased their vehicle within the last 12 months and used the internet during the shopping and buying process.