Truck Rivals Under Pressure As Segment Shifts Benefit GM Brands
- Amid weakened competition, multiple GM trucks are gaining traction and narrowing gaps with segment rivals
- Chevrolet and GMC combined account for 77% of the overall Y/Y truck growth
- All four GMC trucks are up, seeing an average 17% gain across all three truck segments, challenging RAM and imports
- Leadership opportunities emerge for Chevrolet in both fullsize truck categories as share gap with declining Ford is cut in half