Non-Luxury Segment Cross-Shopping

• Shoppers demonstrate broad consideration sets, fueling cross-segment competition
• When considering their next vehicle purchase, consumers shop across an average of 4 alternate segments, including new and used options
• Shoppers of all four non-luxury car segments cross-consider new and used entry-level luxury cars as well as multiple SUV segments
• Light duty truck shoppers aren’t all segment exclusive – they’re comparing alongside alternatives in all three SUV segments, both new and used