Non-Luxury: Models Facing the Most Competitive Pressure

Mitsubishi Outlander

The battle for attention is brewing, and Asian brands are notably taking a hit – these imports account for nearly 60% of the models exceeding the average rate of cross-shopping in their segments (the midsize SUV segment, in particular, is Asian model exclusive).  Also of note is the uphill battle faced by newcomers in the subcompact SUV segment.  These fresh entries are acquiring shopper attention alongside, rather than in lieu of, other models, indicating significant pressure to differentiate from established models.  Overall, this group faces intense competitive pressure, signifying a need to reinforce competitive positioning efforts in order to step out of the clutter in consumers’ minds and move into the forefront.