Biggest Non-Luxury Mobile Movers – March 2016

Ford Focus


  • Domestic brands are on the rise, making up more than half of the mobile brand movers
    • FCA claims three of the brand spots among domestics, but Ford outpaces all brands in mobile shopping activity growth
    • Brand movers are picking up momentum primarily in the South and Northeast regions
    • Big Game advertised models are contributors to mover brands’ mobile momentum