Models to Watch: Segment Top 10 Models Are Picking Up Momentum

HIGHLIGHTS:

  • 13 luxury and non-luxury models are experiencing steady gains in shopping activity
  • All tout four or more consecutive months of growth in shopper interest, with 10 advancing their respective segment rank positions
  • SUVs make up most of the gainers, with just three models coming from the car category (Model 3, Prius, and Legacy)
  • Of the brands represented, Toyota, Subaru, Lexus, and Land Rover each claim two or more gainers

While these gainers are applying competitive pressure, they’re also challenged to sustain this recent traffic momentum and remain on an upward trajectory as competition heats up for year-end attention.

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