Midsize SUV Segment: Explorer and Pilot Fire up the Lead-Pack Competition
Notable shifts have occurred in the midsize SUV segment lead-pack in the first half of the year, and there are two primary beneficiaries: #2 Explorer and new #4 Pilot. Explorer’s steady rise has trimmed the gap to leader Grand Cherokee (which has lost steam, slipping nearly two share points since January). Meanwhile, the redesigned Pilot advances past multiple players to claim a top five position. The momentum from these two suggests some additional segment shakeup is likely, indicating the need for these top-tier rivals to safeguard their positions as the battle to advance to the forefront heats up.