Midsize Car Segment: Mid-Pack Models in a Gridlock

2015 Chrysler 200

Mid-pack midsize sedan players are facing mounting pressure – the share gap between these rivals has steadily narrowed since the start of the year, which is an indication that shoppers are casting wider nets. This increasingly combative tier in a segment that is pacing behind last year in shopping activity overall translates to a steep uphill climb for these models to prove their value over the others in the eyes of consumers and break away from this pack.

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