Luxury Segment Cross-Shopping


  • Shoppers demonstrate broad consideration sets, fueling cross-segment competition
  • When considering their next vehicle purchase, consumers shop across an average of 4 alternate segments, including new and used options
  • Aside from cross-shopping other car segments, luxury car shoppers look to two or more SUV segments, typically viewing both new and used options
  • Shoppers’ attention extends beyond the category – shoppers across all six luxury segments also compare to product offerings in non-luxury segments
  • Luxury SUV shoppers cross-consider multiple luxury car alternatives – midsize and large SUV shoppers view used options in all three luxury car segments