Competition for Luxury Brands Intensifies as Non-Luxury Products Offer More Premium Features

luxury brands

In spite of a wide range of new products and increased shopping in the category, luxury market share continues to idle – an indication that shopper conversion is a challenge. Cox Automotive consumer behavior shows that while luxury research and shopping activities are pacing ahead of sales, shoppers overall are taking notice of enhanced styling and premium features in non-luxury vehicles, creating a fresh source of competitive pressure for luxury OEMs.