Biggest Luxury Mobile Movers by Segment
Mercedes-Benz takes a leap forward by claiming the largest mobile shopper growth in all three sedan segments. This broad growth is a significant warning sign that other luxury competitors should heed, as this increased shopper attention not only extends segment advantages for these models, but also serves to bolster the brand’s overall strength. Meanwhile, a notable nod on the SUV side goes to the QX60 (currently #6 in the segment), which surpasses its entire segment top five in mobile shopper volume growth. Given mobile’s influence on overall competitive positioning, these moves pack a punch — mitigating their effects should be top-of-mind for rival brands.