3 Components of Successful Vehicle Launches

2014 MB CLA-CLass


  • Marketers should strive to make their new vehicle launches highly visible from the beginning.
  • Advertising online plays an important role in building that early momentum, and marketers would be well served to connect their offline efforts to online destinations where consumers go to seek more information.
  • Avoiding a “support and abandon” approach and being prepared to enhance support are key factors in sustaining or reviving interest in a new vehicle.

These strategic components of the most successful launches work together to establish and strengthen a launch vehicle initially, as well as to keep shoppers engaged throughout a model’s first year.