Creative Name | Ad Dimension | Rich Media (Y/N) | Fallback GIF/JPG Max File Size | Initial Load Max File Size | Subload Max | User Initiate Load Max File Size | Animation/Video Guidelines | Max Expanded Dimensions | Expand Direction | Tag Types Allowed | Max File Size | Max Video Length | File Types | Control Requirements | Third Party/Site Served | Advertiser | Production Lead Time | Implementation SLA | Other details (assets required, product rules, etc.) |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Audience Extension | 160x600, 250x250, 300x250, 300x600, 320x50, 320x420, 320x480, 468x60, 480x320, 728x90 | Yes | Refer to IAB LEAN Guidelines | 150K | Refer to IAB LEAN Guidelines | na, N/A | N/A | JS/Inred | N/A | N/A | Third Party | Yes | 5 business days | 5 days | |||||
Body Style Sponsorship | Custom | No | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | na, N/A | N/A | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Site Served | No | 5 business days | 5 days | |||||
Certified Filter | 110x30 | No | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | 560x300, 560x300 | N/A | JS/Inred | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Site Served | No | 10 business days | 5 days | |||||
Certified Partnership | Custom | Yes | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | na, N/A | N/A | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | N/A | Third Party | Yes | Up to 25 days | 5 days | |||||
Certified Pre-Owned (CPO) Advantage | 300x250, 320x50, Custom | Yes | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines, Refer to IAB LEAN Guidelines | N/A | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Third Party | Yes | 5 business days | 5 days | |||||
Certified Pre-Owned (CPO) Education Sponsorship | Custom | Yes | 40K | 200K | 400K | 560x300, 560x300 | Up | JS/Inred | 2.2MB | 30 secs | Third Party | Yes | Up to 25 days | 5 days | |||||
Certified Pre-Owned (CPO) Sponsorship – 2020 | 1x1 - Sponsored Article, 1x1 - Hero | Yes | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines, Refer to IAB LEAN Guidelines | N/A | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Third Party or Site Served | Yes | 10 business days | N/A | |||||
Certified Warranty Indicator | Custom | Yes | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | na, N/A | N/A | Refer to IAB LEAN Guidelines | N/A | N/A | Third Party | Yes | 25 business days | 5 days | |||||
EDP & NEND Homepage Takeover | Custom | Yes | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | na, N/A | N/A | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Site Served | Yes | Requires custom schedule | N/A | |||||
Half Page | 300x600 | Yes | 40K | 200K | 400K |
|
na, N/A | Up | JS/Inred | 2.2MB | 30 secs |
Video:
Audio: MP3 |
• Stop/Mute & Start buttons required • Pause button preferred |
Third Party | Yes | Up to 25 days | 5 days |
All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio. |
|
Hero Sponsorship | Custom | Yes | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines, Refer to IAB LEAN Guidelines | N/A | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Site Served | Yes | 8 weeks | N/A | |||||
Homepage Sponsorship | 1300x475, 300x250, 320x50, Custom, Search Links | Yes | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines, Refer to IAB LEAN Guidelines | N/A | Refer to IAB LEAN Guidelines | N/A | N/A | Third Party | Yes | Requires custom schedule | 5 days | |||||
Homepage Takeover – 2020 | 1300x475, 300x250, 320x50, Custom, Search Links | Yes | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines, Refer to IAB LEAN Guidelines | N/A | Refer to IAB LEAN Guidelines | N/A | N/A | Third Party or Site Served | Yes | Requires custom schedule | 5 days | |||||
Inventory Search – 300×175 | 300x175 | No | 20K | 50K | 100K |
N/A |
na, N/A | N/A | 1x1 | N/A | N/A |
N/A |
N/A |
Site Served | No | Up to 25 days | 5 days |
Images: OEM logo only; Border required; no vehicle or other image permitted; contextual look and feel • Max number of text links in drop down list: 20 All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio. |
|
Inventory Search – 300×250 | 300x250 | Yes | 40K | 200K | 400K | 560x300, 560x300 | Up | JS/Inred | 2.2MB | 30 secs | Third Party | Yes | Up to 25 days | 5 days | |||||
Leaderboard | 320x50, 728x90 | Yes | 40K | 150K | 300K |
|
na, N/A | N/A | JS/Inred | 2.2MB | 30 secs |
Video:
Audio: MP3 |
|
Third Party | Yes | 5 business days | 5 days |
All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio. |
|
Leaderboard – Inline | 320x50, 728x90 | Yes | Refer to IAB LEAN Guidelines | 150K | 300K |
|
na, N/A | N/A | JS/Inred | Refer to IAB LEAN Guidelines | 30 secs |
Video Enabled
Audio Enabled
Text Links
|
|
Third Party | Yes | 5 business days | 5 days |
All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio. |
|
Medium Rectangle – 300×250 | 300x250 | Yes | Refer to IAB LEAN Guidelines | 150K | 300K |
|
Refer to IAB LEAN Guidelines, Refer to IAB LEAN Guidelines | N/A | JS/Inred | Refer to IAB LEAN Guidelines | 30 secs |
Video:
Audio: MP3 |
|
Third Party | Yes | 5 business days | 5 days |
Expansion NOT permitted on the homepage – see Homepage Sponsorship for specifics on the HP 300×250 ad unit. All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio. |
|
Mobile 320×50 | 320x50 | Yes | Refer to IAB LEAN Guidelines | 50K | 100K | na, N/A | N/A | JS/Inred | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Third Party | Yes | 5 business days | 5 days | |||||
Momentum | 300x250, 300x600, 306x435, 320x50, 728x200, 728x90, Custom | Yes | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | na, N/A | N/A | JS/Inred | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Third Party or Site Served | Yes | Up to 25 days | N/A | |||||
New Car Education Sponsorship | Custom | Yes | 40K | 200K | 400K | 560x300, 560x300 | Up | JS/Inred | 2.2MB | 30 secs | Third Party | Yes | Up to 25 days | 10 days | |||||
Premium Leaderboard | Listings Liner | 320x50, 728x90 | Yes | Refer to IAB LEAN Guidelines | 150K | 300K |
Video Enabled
|
na, N/A | N/A | JS/Inred | Refer to IAB LEAN Guidelines | 30 secs |
Video: • Progressive download Audio: MP3 |
|
Third Party | Yes | 5 business days | 5 days |
All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio. |
|
Programmatic Inventory Search Module 300×175 | 300x175 | No | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines, Refer to IAB LEAN Guidelines | N/A | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Third Party | No | 5 business days | 5 days | |||||
Programmatic Native Superliner Desktop | Custom | No | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines, Refer to IAB LEAN Guidelines | N/A | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Third Party | No | 5 business days | 5 days | |||||
Programmatic Video: Native Desktop Superliner Desktop | Custom | No | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines, Refer to IAB LEAN Guidelines | N/A | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Third Party | No | 5 business days | 5 days | |||||
Retention Sponsorship – 2020 | 1x1 - Hero, 300x250, 306x435, 320x50, 472x250, 728x200, 728x90 | Yes | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines, Refer to IAB LEAN Guidelines | N/A | Refer to IAB LEAN Guidelines | 2.2MB | Refer to IAB LEAN Guidelines | Third Party or Site Served | Yes | Requires custom schedule | 5 days | |||||
Segment & Make Collection Page | Custom | No | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines, Refer to IAB LEAN Guidelines | N/A | JS/Inred | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines |
Model Call-out Headline (Make/Model) 150 characters max Subhead 150 characters max Landing Page Hero This entire area is clickable for larger viewport experience (Desktop & tablet), but not tappable in mobile viewport Hero Image Content of image must display and focus on an automotive vehicle of subjected style. Image must be lifestyle in nature. No studio shots on white backgrounds. No copy should be present on the image.
OEM Logo
External Link: 25 characters max Internal Link: Link to search results (SRP), 25 characters max
|
Site Served | No | 5 business days | 5 days | ||||
Segment Sponsorship | 1x1 - Sponsored Article, 1x1 - Hero, 300x250 | Yes | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines, Refer to IAB LEAN Guidelines | N/A | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Third Party | Yes | Requires custom schedule | N/A | |||||
Shoppers Sponsorship – 2020 | Custom | Yes | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines, Refer to IAB LEAN Guidelines | N/A | Refer to IAB LEAN Guidelines | N/A | Refer to IAB LEAN Guidelines | Third Party | Yes | 10 business days | N/A | |||||
Shopping Tools Module | Responsive ad unit | Yes | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | na, N/A | N/A | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Site Served | Yes | 10 business days | N/A | |||||
Suggested Filter Sponsorship (upgrade the New Car Segment Sponsorship) | Custom | No | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines, Refer to IAB LEAN Guidelines | N/A | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Third Party | No | 5 business days | 5 days | |||||
Superliners | 306x435, 728x200 | Yes | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | Refer to IAB LEAN Guidelines | na, N/A | N/A | JS/Inred | N/A | Refer to IAB LEAN Guidelines | Site Served | Yes | 10 business days | 5 days |