› Log In Autotrader.com Dealer Learning Center 1-877-627-9585
Navigation
OEM Solutions

Master Ad Specs Table

 

Export As CSV
‹ ›
Creative Name Ad Dimension Rich Media (Y/N) Fallback GIF/JPG Max File Size Initial Load Max File Size Subload Max User Initiate Load Max File Size Animation/Video Guidelines Max Expanded Dimensions Expand Direction Tag Types Allowed Max File Size Max Video Length File Types Control Requirements Third Party/Site Served Advertiser Production Lead Time Implementation SLA Other details (assets required, product rules, etc.)
Audience Extension 160x600, 250x250, 300x250, 300x600, 320x50, 320x420, 320x480, 468x60, 480x320, 728x90 Yes Refer to IAB LEAN Guidelines 150K Refer to IAB LEAN Guidelines na, N/A N/A JS/Inred N/A N/A Third Party Yes 5 business days 5 days
Body Style Sponsorship Custom No Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines na, N/A N/A Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Site Served No 5 business days 5 days
Certified Filter 110x30 No Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines 560x300, 560x300 N/A JS/Inred Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Site Served No 10 business days 5 days
Certified Partnership Custom Yes Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines na, N/A N/A Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines N/A Third Party Yes Up to 25 days 5 days
Certified Pre-Owned (CPO) Advantage 300x250, 320x50, Custom Yes Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines, Refer to IAB LEAN Guidelines N/A Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Third Party Yes 5 business days 5 days
Certified Pre-Owned (CPO) Education Sponsorship Custom Yes 40K 200K 400K 560x300, 560x300 Up JS/Inred 2.2MB 30 secs

CPOSpecs_2018_Responsive

 Third Party Yes Up to 25 days 5 days
Certified Pre-Owned (CPO) Sponsorship – 2020 1x1 - Sponsored Article, 1x1 - Hero Yes Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines, Refer to IAB LEAN Guidelines N/A Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Third Party or Site Served Yes 10 business days N/A
Certified Warranty Indicator Custom Yes Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines na, N/A N/A Refer to IAB LEAN Guidelines N/A N/A Third Party Yes 25 business days 5 days
EDP & NEND Homepage Takeover Custom Yes Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines na, N/A N/A Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Site Served Yes Requires custom schedule N/A
Half Page 300x600 Yes 40K 200K 400K
  • Host-initiated video allowed
  • 3 loops within 15 secs max, no looping beyond 15 seconds, recommended to be a part of sub-load
  • Audio is user -initiated only
 na, N/A Up JS/Inred 2.2MB 30 secs

Video:

  • MP4 – required
  • webm, ogg – preferred
  • Progressive download
  • True streaming – preferred

Audio: MP3

• Stop/Mute & Start buttons required

• Pause button preferred

 Third Party Yes Up to 25 days 5 days

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.
Hero Sponsorship Custom Yes Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines, Refer to IAB LEAN Guidelines N/A Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Site Served Yes 8 weeks N/A
Homepage Sponsorship 1300x475, 300x250, 320x50, Custom, Search Links Yes Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines, Refer to IAB LEAN Guidelines N/A Refer to IAB LEAN Guidelines N/A N/A Third Party Yes Requires custom schedule 5 days
Homepage Takeover – 2020 1300x475, 300x250, 320x50, Custom, Search Links Yes Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines, Refer to IAB LEAN Guidelines N/A Refer to IAB LEAN Guidelines N/A N/A Third Party or Site Served Yes Requires custom schedule 5 days
Inventory Search – 300×175 300x175 No 20K 50K 100K

N/A

 na, N/A N/A 1x1 N/A N/A

N/A

N/A

 Site Served No Up to 25 days 5 days

Images: OEM logo only; Border required; no vehicle or other image permitted; contextual look and feel

• Max number of text links in drop down list: 20
• Text Link character limit: 30

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.
Inventory Search – 300×250 300x250 Yes 40K 200K 400K 560x300, 560x300 Up JS/Inred 2.2MB 30 secs Third Party Yes Up to 25 days 5 days
Leaderboard 320x50, 728x90 Yes 40K 150K 300K
  • Host-initiated video allowed
  • 3 loops within 15 secs max, no looping beyond 15 secs, recommended to be a part of sub-load
  • Audio is user -initiated only
 na, N/A N/A JS/Inred 2.2MB 30 secs

Video:

  • MP4 – required
  • webm, ogg – preferred
  • Progressive download
  • True streaming – preferred

Audio: MP3
  • Stop/Mute & Start buttons required
  • Pause button preferred
 Third Party Yes 5 business days 5 days

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.
Leaderboard – Inline 320x50, 728x90 Yes Refer to IAB LEAN Guidelines 150K 300K
  • Host-initiated video allowed
  • 3 loops within 15 secs max, no looping beyond 15 secs, recommended to be a part of sub-load
  • Audio is user -initiated only

 

 na, N/A N/A JS/Inred Refer to IAB LEAN Guidelines 30 secs

Video Enabled

  • Available on Click Only

Audio Enabled

  • Available on Click Only
  • Audio Defaults to “off”
  • 30 Seconds Maximum Length

Text Links

  • Text Links: 0-3 links; max 25 characters
  • Stop/Mute & Start buttons required
  • Pause button preferred
 Third Party Yes 5 business days 5 days

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.
Medium Rectangle – 300×250 300x250 Yes Refer to IAB LEAN Guidelines 150K 300K
  • Host-initiated video allowed
  • 3 loops within 15 secs max, no looping beyond 15 secs, recommended to be a part of sub-load
  • Audio is user -initiated only
 Refer to IAB LEAN Guidelines, Refer to IAB LEAN Guidelines N/A JS/Inred Refer to IAB LEAN Guidelines 30 secs

Video:

  • MP4 – required
  • webm, ogg – preferred
  • Progressive download
  • True streaming – preferred

Audio: MP3
  • Stop/Mute & Start buttons required
  • Pause button preferred
 Third Party Yes 5 business days 5 days

Expansion NOT permitted on the homepage – see Homepage Sponsorship for specifics on the HP 300×250 ad unit.

All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.
Mobile 320×50 320x50 Yes Refer to IAB LEAN Guidelines 50K 100K na, N/A N/A JS/Inred Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Third Party Yes 5 business days 5 days
Momentum 300x250, 300x600, 306x435, 320x50, 728x200, 728x90, Custom Yes Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines na, N/A N/A JS/Inred Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Third Party or Site Served Yes Up to 25 days N/A
New Car Education Sponsorship Custom Yes 40K 200K 400K 560x300, 560x300 Up JS/Inred 2.2MB 30 secs Third Party Yes Up to 25 days 10 days
Premium Leaderboard | Listings Liner 320x50, 728x90 Yes Refer to IAB LEAN Guidelines 150K 300K
  • Host-initiated video allowed
  • 3 loops within 15 secs max, no looping beyond 15 secs, recommended to be a part of sub-load
  • Audio is user -initiated only

Video Enabled

  • Available on Click Only
 na, N/A N/A JS/Inred Refer to IAB LEAN Guidelines 30 secs

Video:
• MP4 – required
• webm, ogg – preferred

• Progressive download
• True streaming – preferred

Audio: MP3
  • Stop/Mute & Start buttons required
  • Pause button preferred
 Third Party Yes 5 business days 5 days

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.
Programmatic Inventory Search Module 300×175 300x175 No Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines, Refer to IAB LEAN Guidelines N/A Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Third Party No 5 business days 5 days
Programmatic Native Superliner Desktop Custom No Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines, Refer to IAB LEAN Guidelines N/A Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Third Party No 5 business days 5 days
Programmatic Video: Native Desktop Superliner Desktop Custom No Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines, Refer to IAB LEAN Guidelines N/A Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Third Party No 5 business days 5 days
Retention Sponsorship – 2020 1x1 - Hero, 300x250, 306x435, 320x50, 472x250, 728x200, 728x90 Yes Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines, Refer to IAB LEAN Guidelines N/A Refer to IAB LEAN Guidelines 2.2MB Refer to IAB LEAN Guidelines Third Party or Site Served Yes Requires custom schedule 5 days
Segment & Make Collection Page Custom No Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines, Refer to IAB LEAN Guidelines N/A JS/Inred Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines

Model Call-out

Headline (Make/Model) 150 characters max

Subhead 150 characters max

Landing Page Hero This entire area is clickable for larger viewport experience (Desktop & tablet), but not tappable in mobile viewport

Hero Image Content of image must display and focus on an automotive vehicle of subjected style. Image must be lifestyle in nature. No studio shots on white backgrounds. No copy should be present on the image.

  • Large (desktop)Size: 1300w x 300h
  • Medium (Tablet) Size:768w x 300h
  • Small (Mobile) Size: 480w x 300h
  • X-Small (Mobile) Size: 480w x 150h
  • Format: JPG, Max k-weight: 50kb

OEM Logo

  • Max size: 130px x 40px
  • Format: Transparent PNG
  • Max. k-weight: 10kb

External Link: 25 characters max

Internal Link: Link to search results (SRP), 25 characters max

 

 Site Served No 5 business days 5 days
Segment Sponsorship 1x1 - Sponsored Article, 1x1 - Hero, 300x250 Yes Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines, Refer to IAB LEAN Guidelines N/A Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Third Party Yes Requires custom schedule N/A
Shoppers Sponsorship – 2020 Custom Yes Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines, Refer to IAB LEAN Guidelines N/A Refer to IAB LEAN Guidelines N/A Refer to IAB LEAN Guidelines Third Party Yes 10 business days N/A
Shopping Tools Module Responsive ad unit Yes Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines na, N/A N/A Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Site Served Yes 10 business days N/A
Suggested Filter Sponsorship (upgrade the New Car Segment Sponsorship) Custom No Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines, Refer to IAB LEAN Guidelines N/A Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Third Party No 5 business days 5 days
Superliners 306x435, 728x200 Yes Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines na, N/A N/A JS/Inred N/A Refer to IAB LEAN Guidelines Site Served Yes 10 business days 5 days