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Master Ad Specs Table

 

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Creative Name Ad Dimension Rich Media (Y/N) Fallback GIF/JPG Max File Size Initial Load Max File Size Subload Max User Initiate Load Max File Size Animation/Video Guidelines Max Expanded Dimensions Expand Direction Tag Types Allowed Max File Size Max Video Length File Types Control Requirements Third Party/Site Served Advertiser Production Lead Time Implementation SLA Other details (assets required, product rules, etc.)
Audience Extension 160x600, 300x250, 300x50, 300x600, 320x50, 320x420, 320x480, 480x320, 728x90 Yes 200K 150K 200K na, N/A N/A JS/Inred N/A N/A

Supported file types: .gif, .jpg, or .png

 Third Party Yes 5 business days 5 business days
Certified Pre-Owned (CPO) Advantage 300x250, 320x50, Custom Yes 200K Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines, Refer to IAB LEAN Guidelines N/A Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Third Party Yes 5 business days 10 business days
Consideration Carousel Template 300x250, 728x90 Yes 200K 200K 400K 560x300, 560x300 Up JS/Inred 2.2MB 30 secs Third Party Yes 5 business days 5 business days
CPO Compare MREC 300x250 Yes 200K 200K 400K 560x300, 560x300 Up JS/Inred 2.2MB 30 secs Third Party Yes 5 business days 5 business days
CPO Learning Center Custom Yes 200K Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines na, N/A N/A Refer to IAB LEAN Guidelines N/A N/A Third Party Yes 25 business days 30 business days
CPO Video Highlights (VDP) 728x200 Yes 200K 200K 400K 560x300, 560x300 Up JS/Inred 2.2MB 30 secs Third Party Yes 5 business days 5 business days
Featured Offers Template 300x250, 728x90 Yes 200K 200K 400K 560x300, 560x300 Up JS/Inred 2.2MB 30 secs Third Party Yes 5 business days 5 business days
Find Deals Template 300x250, 728x90 Yes 200K 200K 400K 560x300, 560x300 Up JS/Inred 2.2MB 30 secs Third Party Yes 5 business days 5 business days
Half Page 300x600 Yes 40K 200K 400K
  • Host-initiated video allowed
  • 3 loops within 15 secs max, no looping beyond 15 seconds, recommended to be a part of sub-load
  • Audio is user -initiated only
 na, N/A Up JS/Inred 2.2MB 30 secs

Video:

  • MP4 – required
  • webm, ogg – preferred
  • Progressive download
  • True streaming – preferred

Audio: MP3

• Stop/Mute & Start buttons required

• Pause button preferred

 Third Party Yes 5 business days 5 business days
Headband 300x250, 728x90 Yes 200K 200K 400K 560x300, 560x300 Up JS/Inred 2.2MB 30 secs Third Party Yes 5 business days 5 business days
Latest Offers 300x250, 728x90 Yes 200K 200K 400K 560x300, 560x300 Up JS/Inred 2.2MB 30 secs Third Party Yes 5 business days 5 business days
Leaderboard 320x50, 728x90 Yes 40K 150K 300K
  • Host-initiated video allowed
  • 3 loops within 15 secs max, no looping beyond 15 secs, recommended to be a part of sub-load
  • Audio is user -initiated only
 na, N/A N/A JS/Inred 2.2MB 30 secs

Video:

  • MP4 – required
  • webm, ogg – preferred
  • Progressive download
  • True streaming – preferred

Audio: MP3
  • Stop/Mute & Start buttons required
  • Pause button preferred
 Third Party Yes 5 business days 5 business days
Leaderboard – Inline 320x50, 728x90 Yes 200K 150K 300K
  • Host-initiated video allowed
  • 3 loops within 15 secs max, no looping beyond 15 secs, recommended to be a part of sub-load
  • Audio is user -initiated only
 na, N/A N/A JS/Inred Refer to IAB LEAN Guidelines 30 secs

Video Enabled

  • Available on Click Only

Audio Enabled

  • Available on Click Only
  • Audio Defaults to “off”
  • 30 Seconds Maximum Length

Text Links

  • Text Links: 0-3 links; max 25 characters
  • Stop/Mute & Start buttons required
  • Pause button preferred
 Third Party Yes 5 business days 5 business days
Leaderboard – Locked 728x90 Yes 200K Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines, Refer to IAB LEAN Guidelines N/A Refer to IAB LEAN Guidelines N/A N/A Third Party or Site Served Yes Requires custom schedule 25 business days
Medium Rectangle – 300×250 300x250 Yes 200K 150K 300K
  • Host-initiated video allowed
  • 3 loops within 15 secs max, no looping beyond 15 secs, recommended to be a part of sub-load
  • Audio is user -initiated only
 Refer to IAB LEAN Guidelines, Refer to IAB LEAN Guidelines N/A JS/Inred Refer to IAB LEAN Guidelines 30 secs

Video:

  • MP4 – required
  • webm, ogg – preferred
  • Progressive download
  • True streaming – preferred

Audio: MP3
  • Stop/Mute & Start buttons required
  • Pause button preferred
 Third Party Yes 5 business days 5 business days

Expansion NOT permitted on the homepage – see Homepage Sponsorship for specifics on the HP 300×250 ad unit.

All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.
Premium Leaderboard | Listings Liner 320x50, 728x90 Yes 200K 150K 300K
  • Host-initiated video allowed
  • 3 loops within 15 secs max, no looping beyond 15 secs, recommended to be a part of sub-load
  • Audio is user -initiated only

Video Enabled

  • Available on Click Only
 na, N/A N/A JS/Inred Refer to IAB LEAN Guidelines 30 secs

Video:
• MP4 – required
• webm, ogg – preferred

• Progressive download
• True streaming – preferred

Audio: MP3
  • Stop/Mute & Start buttons required
  • Pause button preferred
 Third Party Yes 5 business days 5 business days
Schedule a Test Drive 300x250, 728x90 Yes 40K 200K 400K 560x300, 560x300 Up JS/Inred 2.2MB 30 secs Third Party Yes Up to 25 days 5 business days
Shopping Tools Module 300x250, 728x90 Yes 200K Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines na, N/A N/A Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Third Party Yes 10 business days 10 business days
SKIM Template 300x250, 728x90 Yes 200K 200K 400K 560x300, 560x300 Up JS/Inred 2.2MB 30 secs Third Party Yes 5 business days 5 business days
Superhero | Editor Review Quote Custom Yes 200K 200K 400K 560x300, 560x300 Up JS/Inred 2.2MB 30 secs Third Party Yes 5 business days 5 business days
Superhero | OEM Message Custom Yes 200K 200K 400K 560x300, 560x300 Up JS/Inred 2.2MB 30 secs Third Party Yes 5 business days 5 business days
Superhero | OEM Video Custom Yes 200K 200K 400K 560x300, 560x300 Up JS/Inred 2.2MB 30 secs Third Party Yes 5 business days 5 business days
Superliner – Standard 306x435, 728x200 Yes 200K Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines na, N/A N/A JS/Inred N/A Refer to IAB LEAN Guidelines Site Served Yes 10 business days 10 business days
Superliner – STM 306x435, 728x200 Yes 200K Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines na, N/A N/A JS/Inred N/A Refer to IAB LEAN Guidelines Site Served Yes 10 business days 10 business days
Superliner Recommendation Template 306x435, 728x200, 949x200 Yes 200K Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines na, N/A N/A JS/Inred N/A Refer to IAB LEAN Guidelines Site Served Yes 10 business days 10 business days
T2 Dynamic IAB Template 300x250, 728x90 Yes 200K 200K 400K 560x300, 560x300 Up JS/Inred 2.2MB 30 secs Third Party Yes 5 business days 5 business days
T2 Dynamic IAB Template – STM 300x250, 728x90 Yes 200K 200K 400K 560x300, 560x300 Up JS/Inred 2.2MB 30 secs Third Party Yes 5 business days 5 business days
Tout Ad 300x250, 728x90 Yes 200K 200K 400K 560x300, 560x300 Up JS/Inred 2.2MB 30 secs Third Party Yes 5 business days 5 business days
Vehicle Recommendation 300x250, 728x90 No 20K 50K 100K

N/A

 na, N/A N/A 1x1 N/A N/A

N/A

N/A

 Site Served No Up to 25 days 10 business days

Images: OEM logo only; Border required; no vehicle or other image permitted; contextual look and feel

• Max number of text links in drop down list: 20
• Text Link character limit: 30

All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.