OEM Solutions

Master Ad Specs Table

 

Creative Name Ad Dimension Rich Media (Y/N) Fallback GIF/JPG Max File Size Initial Load Max File Size Subload Max User Initiate Load Max File Size Animation/Video Guidelines Max Expanded Dimensions Expand Direction Tag Types Allowed Max File Size Max Video Length File Types Control Requirements Third Party/Site Served Advertiser Production Lead Time Implementation SLA Other details (assets required, product rules, etc.)
Superliner 306x435, 728x200 Yes Refer to IAB LEAN Guidelines 100K 200K na, N/A N/A JS/Inred N/A Refer to IAB LEAN Guidelines Site Served Yes 10 business days N/A

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.

Product approval required for all custom ads not built by Autotrader.

Premium Spotlight | Spotlight 306x435, 728x200 Yes Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines na, N/A N/A JS/Inred N/A Refer to IAB LEAN Guidelines Site Served Yes 10 business days 5 days
Premium Leaderboard | Listings Liner 728x90 Yes Refer to IAB LEAN Guidelines 150K 300K
  • Host-initiated video allowed
  • 3 loops within 15 secs max, no looping beyond 15 secs, recommended to be a part of sub-load
  • Audio is user -initiated only

Video Enabled

  • Available on Click Only
728x315, 728x315 Down JS/Inred Refer to IAB LEAN Guidelines 30 secs

Video:
• MP4 – required
• webm, ogg – preferred

• Progressive download
• True streaming – preferred

Audio: MP3

  • Stop/Mute & Start buttons required
  • Pause button preferred
Third Party Yes 5 business days 5 days

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.

New Car Education Sponsorship Custom Yes 40K 200K 400K 560x300, 560x300 Up JS/Inred 2.2MB 30 secs Third Party Yes Up to 25 days 10 days
Momentum 300x250, 300x600, 305x435, 320x50, 727x200, 728x200, 728x90, Custom Yes Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines na, N/A N/A JS/Inred Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Third Party or Site Served Yes Up to 25 days N/A
Mobile 320×50 320x50 Yes Refer to IAB LEAN Guidelines 50K 100K na, N/A N/A JS/Inred Refer to IAB LEAN Guidelines Refer to IAB LEAN Guidelines Third Party Yes 5 business days 5 days
Medium Rectangle – 300×250 300x250 Yes Refer to IAB LEAN Guidelines 150K 300K
  • Host-initiated video allowed
  • 3 loops within 15 secs max, no looping beyond 15 secs, recommended to be a part of sub-load
  • Audio is user -initiated only
Refer to IAB LEAN Guidelines, Refer to IAB LEAN Guidelines N/A JS/Inred Refer to IAB LEAN Guidelines 30 secs

Video:

  • MP4 – required
  • webm, ogg – preferred
  • Progressive download
  • True streaming – preferred

Audio: MP3

  • Stop/Mute & Start buttons required
  • Pause button preferred
Third Party Yes 5 business days 5 days

Expansion NOT permitted on the homepage – see Homepage Sponsorship for specifics on the HP 300×250 ad unit.

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.

Leaderboard – Inline 728x90 Yes Refer to IAB LEAN Guidelines 150K 300K
  • Host-initiated video allowed
  • 3 loops within 15 secs max, no looping beyond 15 secs, recommended to be a part of sub-load
  • Audio is user -initiated only

 

728x315, 728x315 Down JS/Inred Refer to IAB LEAN Guidelines 30 secs

Video Enabled

  • Available on Click Only

Audio Enabled

  • Available on Click Only
  • Audio Defaults to “off”
  • 30 Seconds Maximum Length

Text Links

  • Text Links: 0-3 links; max 25 characters
  • Stop/Mute & Start buttons required
  • Pause button preferred
Third Party Yes 5 business days 5 days

Expansion NOT permitted on the homepage.

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.

Leaderboard – 728×90 728x90 Yes 40K 150K 300K
  • Host-initiated video allowed
  • 3 loops within 15 secs max, no looping beyond 15 secs, recommended to be a part of sub-load
  • Audio is user -initiated only
560x300, 560x300 Left JS/Inred 2.2MB 30 secs

Video:

  • MP4 – required
  • webm, ogg – preferred
  • Progressive download
  • True streaming – preferred

Audio: MP3

  • Stop/Mute & Start buttons required
  • Pause button preferred
Third Party Yes Up to 25 days 5 days

Expansion NOT permitted on the homepage – see Homepage Sponsorship for specifics on the HP 300×250 ad unit.

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.

Inventory Search – 300×250 300x250 Yes 40K 200K 400K 560x300, 560x300 Up JS/Inred 2.2MB 30 secs Third Party Yes Up to 25 days 5 days