Superliner – STM
How It Works
The Superliner – STM is a custom integrated placement prominently located above the search results. It gives advertisers the opportunity to promote actionable messaging and influence shoppers. Drive awareness and consideration of brand’s top crossed shopped models while consumers are actively shopping/researching within Autotrader’s Search Results Pages and Year Make Model/Year Make Model Trim pages.
Allows advertisers to showcase multiple models within an adaptive/responsive native ad format. Internal and external click-through URLS allow users to continue shopping on Autotrader.com or drive to OEM.com for further research.
Key Performance Indicators include Click-through rates and resulting Autotrader shopping activities.
Ad Serving: First Party creative
Fluid: 949x200, 728x200, 306x435
Ad Size: 949×200 & 728×200 (Desktop/Tablet Breakpoints) & 306×435 (Mobile breakpoints)
Tracking: Internal and external click-through URLS allow users to continue shopping on Autotrader.com or drive to OEM.com for further research.
All Ads should adhere to LEAN principles as defined by IAB New Ad Portfolio.
|Advertiser(s)|| National/Tier 1
All available pages
IAB (300x250, 728x90)
Site-served, agency tracking tags optional
The following sizes apply:
|Option to Serve 3rd Party||
10 business days