OEM Solutions

Superliner + Mobile Superliner

How It Works

The Superliner is a custom integrated placement prominently located above the search results. It gives advertisers the opportunity to promote actionable messaging and influence shoppers.

Native Superliners are in content area, aligned with listings, and enjoy strong consumer engagement.

Two Superliner options are available to meet campaign objectives:

Select Option 2 for a logo in place of vehicle image

  • Option 1 – 2 image assets and 1 Call to Action (1 or 2 headline copy)
    • Optional video integration. Video playback only occurs when user initiated.
  • Option 2 – 1 image asset and 2 Calls to Action (1 or 2 headline copy)
    • Optional video integration. Video playback only occurs when user initiated.
  • Best Practice tip for Optimal Click-through Rate (CTR) – Use headline copy to provide Offers or annual percentage rate (APR) messaging and “See Offers” on the call to action (CTA) button performed best during testing

The Superliners also have an optional video integration. Video playback only occurs when user initiated.

Ad Serving: First Party creative (recommended)

Ad Size

728x200, 306x435

Ad Specs

Details

Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Partner:
KBB
Ad Specs:

Ad Size: 728×200 (Desktop Breakpoints) & 306×435 (Mobile breakpoints)

Tracking: supports one tracking tag

General Guidelines:

  • Rich media: Yes
  • Fallback GIF/JPG Maximum Initial Load file size: 200k
  • Maximum Subload file size: 400k
  • Expansion NOT permitted
  • Tag types allowed: JS/Inred
  • Max file size: 2.2MB
  • Max video length: 30 seconds
  • Site-served
  • Production lead time: up to 25 days
  • Implementation service level agreement (SLA): 5 days

 

Enhancements

Ad Specs

Last updated: November 26, 2019

Asset Inclusions

Last updated: November 26, 2019

Business Rules

Last updated: November 26, 2019
  Superliner + Mobile Superliner
Funnel Lower Funnel
Supersection New
Used
Platform Desktop
Tablet
Mobile
Advertiser(s) National/Tier 1
Certified
Regional/Tier 2
Local Reseller/Tier 3
Pages
Search Results
Style Search Results Page (SLP)
Segments None
Duration 1 month
Ad Type Standard, Non-exclusive: less than 100% of available impressions
Geography National
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 728x200
  • 306x435
Ad Size Upgrade Options
Lead Time 10 business days