OEM Solutions

Superliner – 2018

The mobile-first Superliner is a custom integrated placement featured within the search results. It gives advertisers the opportunity to promote actionable messaging and influence shoppers.

Two Superliner options are available to meet campaign objectives:

  • Option 1 – 2 image assets and 1 click-through rate (CTA) (1 or 2 headline copy)
  • Option 2 – 1 image asset and 2 click-through rate (CTAs) (1 or 2 headline copy)
  • Best Practice tip for Optimal click-through rate (CTR) – Use headline copy to provide Offers or annual percentage rate (APR) messaging and “See Offers” on the CTA button performed best during testing

The mobile-first Superliner also has an optional video integration. Video playback only occurs when user initiated.

Ad Serving: First Party creative (recommended)

Ad Size

Desktop/Tablet: 728x200 & Mobile: 306x435

Business Rules

Ad must follow site standards, guidelines and template.

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.

Product approval required for all custom ads not built by Autotrader.

Download Ad Specs:
Superliner
Ad Specs:

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.

Ad Size:

728×200 (Desktop Breakpoints) & 306×435 (Mobile breakpoints)

Tracking:

Superliner Product supports one tracking tag

General Guidelines:

Maximum Initial Load file size: 100k

Maximum Subload file size: 200k

Expansion NOT permitted

Other Information:

Photoshop PSD template available on request.

Mobile Size will not run on App.

 

Advertiser:

Tier 1; Tier 2; Tier 3; Certified; Major Accounts

Ad Serving:

First Party creative  (recommended)

Page(s):

Search results

Targeting:

Dependent on ad product

Duration:

Any

Ad Type:

Dependent on ad product

Geography:

National

Size:

728×200 (Desktop/Tablet Breakpoints) & 306×435 (Mobile breakpoints)

Lead Time:

10 business days

Product Rules:

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.

Product approval required for all custom ads not built by Autotrader.

Options and Best Practices:
  • Option 1 – 2 image assets and 1 CTA (1 or 2 headline copy)
  • Option 2 – 1 image asset and 2 CTAs (1 or 2 headline copy)
  • Best Practice tip for Optimal CTR – Use headline copy to provide Offers or APR messaging and “See Offers” on the CTA button performed best during testing
  • The mobile-first Superliner also has an optional video integration.Video playback only occurs when user initiated.
Partner:
KBB