OEM Solutions

Sub-segment Targeting

How It Works

OVERVIEW

Solves for the gap in the remaining sub-segment targeting options available. These “Market Segments” serve at the same priority as Run of (RO)/Audience Targeting (BT)/Audience/Segment Search. These ad units include the Advanced Search Form.

The Sub-segment products are not broken out by intent (Search Type ex. All + New, Certified, Used) as the Segment Search products are.

Package Elements for “Market SEGMENTS”

  • Search Results Page
    • 300×250, 300×600, 320×50, 728×90, Superliner: 728×200, 306×435
    • All National Account ad placements accept the Search Result Page Mobile App – iPhone only & Mobile Web. The 300×250 ad size (with all ad slots continuing to support the 320×50), bringing better alignment between the mobile app and mobile web experiences
  • Car Research Pages
    • Segment Right-Rail MREC 300×250, 300×600

Ad Size

300x250, 300x600, 320x50, 728x90, 728x200, 306x435

Details

Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Package Name: Sub-segment Targeting Page Name: Search Results Page Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Sub-segment Targeting Page Name: Search Results Page Ad Size: 300x250, 320x50 Ad Name: App Ad Serving: Third Party IAB/Custom: IAB
Package Name: Sub-segment Targeting Page Name: Search Results Page Ad Size: 300x600 Ad Name: Filmstrip Ad Serving: Third Party IAB/Custom: IAB
Package Name: Sub-segment Targeting Page Name: Search Results Page Ad Size: 728x90 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: Sub-segment Targeting Page Name: Search Results Page Ad Size: 728x200 Ad Name: Superliner Ad Serving: Site Served or Third Party IAB/Custom: Custom
Package Name: Sub-segment Targeting Page Name: Search Results Page Ad Size: 306x435 Ad Name: Superliner Ad Serving: Site Served or Third Party IAB/Custom: Custom
Package Name: Sub-segment Targeting Page Name: Car Research Pages Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Sub-segment Targeting Page Name: Car Research Pages Ad Size: 300x600 Ad Name: Filrmstrip Ad Serving: Third Party IAB/Custom: IAB
Package Name: Sub-segment Targeting Page Name: Car Research Pages Ad Size: 320x50 Ad Name: MMA Ad Serving: Third Party IAB/Custom: IAB
Partner:
KBB

Enhancements

Asset Inclusions

Last updated: June 2, 2020
Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Package Name: Sub-segment Targeting Page Name: Search Results Page Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Sub-segment Targeting Page Name: Search Results Page Ad Size: 300x250, 320x50 Ad Name: App Ad Serving: Third Party IAB/Custom: IAB
Package Name: Sub-segment Targeting Page Name: Search Results Page Ad Size: 300x600 Ad Name: Filmstrip Ad Serving: Third Party IAB/Custom: IAB
Package Name: Sub-segment Targeting Page Name: Search Results Page Ad Size: 728x90 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: Sub-segment Targeting Page Name: Search Results Page Ad Size: 728x200 Ad Name: Superliner Ad Serving: Site Served or Third Party IAB/Custom: Custom
Package Name: Sub-segment Targeting Page Name: Search Results Page Ad Size: 306x435 Ad Name: Superliner Ad Serving: Site Served or Third Party IAB/Custom: Custom
Package Name: Sub-segment Targeting Page Name: Car Research Pages Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Sub-segment Targeting Page Name: Car Research Pages Ad Size: 300x600 Ad Name: Filrmstrip Ad Serving: Third Party IAB/Custom: IAB
Package Name: Sub-segment Targeting Page Name: Car Research Pages Ad Size: 320x50 Ad Name: MMA Ad Serving: Third Party IAB/Custom: IAB

Business Rules

Last updated: June 2, 2020

Sub-Segment Targeting is (Priority 8) and fills the gap between the Segment Sponsorship and Segment Search packages.

  Sub-segment Targeting
Funnel Lower Funnel
Supersection New
Used
Platform Desktop
Tablet
Mobile
Advertiser(s) National/Tier 1
Regional/Tier 2
Pages
Segment known
Segments Sub-Segment Targeting (Priority 8): fills the gap between the Segment Sponsorship and Segment Search packages
Duration 1 month
Ad Type Standard, Non-exclusive: less than 100% of available impressions
Geography National
Ad Serving Third Party
Site-served, agency tracking tags optional
Ad Size

The following sizes apply:

  • 300x600
  • 728x90
  • 300x250
  • 728x200
  • 306x435
Ad Size Upgrade Options

The following sizes apply:

  • 970×90
  • 320x50
Lead Time 5 business days