OEM Solutions

Sub-segment Targeting – 2020

How It Works

OVERVIEW

Solves for the gap in the remaining sub-segment targeting options available. These “Market Segments” serve at the same priority as RO/BT/Audience/Segment Search. These ad units include the Advanced Search Form.

The 2020 Subsegment products are not broken out by intent (Search Type ex. All + New, Certified, Used) as the 2020 Segment Search products are.

Package Elements for

“Market SEGMENTS”

  • Style SLP
    • MREC 300×250, 300×600, 320×50, 728×90, 728×200, 306×435
  • Car Research Pages
    • Segment Right-Rail MREC 300×250, 300×600, 320×50, 728×90, 728×200, 306×435

Ad Size

300x250, 300x600, 320x50, 728x90, 728x200, 306x435

Details

Page Name Included in Package Version Ad Size Ad Serving Tags/Details Required IAB / Custom Targeting Criteria
Page Name
Style SLP
Included in Package Version
Sub-segment
Ad Size
MREC 300x250
Ad Serving
Tags/Details Required
IAB / Custom
Targeting Criteria
Page Name
Style SLP
Included in Package Version
Sub-segment
Ad Size
300x600
Ad Serving
Tags/Details Required
IAB / Custom
Targeting Criteria
Page Name
Style SLP
Included in Package Version
Sub-segment
Ad Size
320x50
Ad Serving
Tags/Details Required
IAB / Custom
Targeting Criteria
Page Name
Style SLP
Included in Package Version
Sub-segment
Ad Size
728x90
Ad Serving
Tags/Details Required
IAB / Custom
Targeting Criteria
Page Name
Style SLP
Included in Package Version
Sub-segment
Ad Size
728x200
Ad Serving
Tags/Details Required
IAB / Custom
Targeting Criteria
Page Name
Style SLP
Included in Package Version
Sub-segment
Ad Size
306x435
Ad Serving
Tags/Details Required
IAB / Custom
Targeting Criteria
Page Name
Car Research Pages
Included in Package Version
Sub-segment
Ad Size
Segment Right-Rail MREC 300x250
Ad Serving
Tags/Details Required
IAB / Custom
Targeting Criteria
Page Name
Car Research Pages
Included in Package Version
Sub-segment
Ad Size
300x600
Ad Serving
Tags/Details Required
IAB / Custom
Targeting Criteria
Page Name
Car Research Pages
Included in Package Version
Sub-segment
Ad Size
320x50
Ad Serving
Tags/Details Required
IAB / Custom
Targeting Criteria
Page Name
Car Research Pages
Included in Package Version
Ad Size
728x90
Ad Serving
Tags/Details Required
IAB / Custom
Targeting Criteria
Page Name
Car Research Pages
Included in Package Version
Ad Size
728x200
Ad Serving
Tags/Details Required
IAB / Custom
Targeting Criteria
Page Name
Car Research Pages
Included in Package Version
Ad Size
306x435
Ad Serving
Tags/Details Required
IAB / Custom
Targeting Criteria
Partner:
KBB

Enhancements

Asset Inclusions

Last updated: October 14, 2019
Page Name Included in Version Ad Size Ad Serving Tags/Details Required IAB/Custom Targeting Criteria
Page Name: Style SLP Included in Version: Sub-segment Ad Size: MREC 300x250 Ad Serving: Tags/Details Required: IAB/Custom: Targeting Criteria:
Page Name: Style SLP Included in Version: Sub-segment Ad Size: 300x600 Ad Serving: Tags/Details Required: IAB/Custom: Targeting Criteria:
Page Name: Style SLP Included in Version: Sub-segment Ad Size: 320x50 Ad Serving: Tags/Details Required: IAB/Custom: Targeting Criteria:
Page Name: Style SLP Included in Version: Sub-segment Ad Size: 728x90 Ad Serving: Tags/Details Required: IAB/Custom: Targeting Criteria:
Page Name: Style SLP Included in Version: Sub-segment Ad Size: 728x200 Ad Serving: Tags/Details Required: IAB/Custom: Targeting Criteria:
Page Name: Style SLP Included in Version: Sub-segment Ad Size: 306x435 Ad Serving: Tags/Details Required: IAB/Custom: Targeting Criteria:
Page Name: Car Research Pages Included in Version: Sub-segment Ad Size: Segment Right-Rail MREC 300x250 Ad Serving: Tags/Details Required: IAB/Custom: Targeting Criteria:
Page Name: Car Research Pages Included in Version: Sub-segment Ad Size: 300x600 Ad Serving: Tags/Details Required: IAB/Custom: Targeting Criteria:
Page Name: Car Research Pages Included in Version: Sub-segment Ad Size: 320x50 Ad Serving: Tags/Details Required: IAB/Custom: Targeting Criteria:
Page Name: Car Research Pages Included in Version: Ad Size: 728x90 Ad Serving: Tags/Details Required: IAB/Custom: Targeting Criteria:
Page Name: Car Research Pages Included in Version: Ad Size: 728x200 Ad Serving: Tags/Details Required: IAB/Custom: Targeting Criteria:
Page Name: Car Research Pages Included in Version: Ad Size: 306x435 Ad Serving: Tags/Details Required: IAB/Custom: Targeting Criteria:

Business Rules

Last updated: October 14, 2019

Sub-Segment Targeting is available on AT now (Priority 8) and fills the gap between the Segment Sponsorship and Segment Search packages

  Sub-segment Targeting
Funnel Lower Funnel
Supersection New
Used
Platform Desktop
Tablet
Mobile
Advertiser(s) National/Tier 1
Regional/Tier 2
Pages
Segment known
Segments Sub-Segment Targeting (Priority 8): fills the gap between the Segment Sponsorship and Segment Search packages
Duration 1 month
Ad Type Standard, Non-exclusive: less than 100% of available impressions
Geography National
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 320x50
  • 300x600
  • 728x90
  • 300x250
  • 306x435
  • 728x200
Lead Time 5 business days