OEM Solutions

Premium Spotlight | Spotlight – 2018

The Premium Spotlight | Spotlight is a custom integrated placement prominently located above the search results. It gives advertisers the opportunity to promote actionable messaging and influence shoppers.

There are two Spotlight options available to meet campaign objectives:

  • Option 1 – 2 image assets and 1 call-to-action (CTA): 1 or 2 headline copy
  • Option 2 – 1 image asset and 2 calls-to-action (CTAs) 1 or 2 headline copy
  • Best Practice tip for Optimal click-through-rate (CTR) – Use headline copy to provide Offers or annual percentage rates (APR) messaging and “See Offers” on the CTA button performed best during testing

The Premium Spotlight | Spotlight also has an optional video integration. Video playback only occurs when user initiated.

Ad Serving: First Party creative (recommended)

Ad Size

Desktop/Tablet: 728x200 & Mobile: 306x435

Download Ad Specs:
Premium Spotlight | Spotlight
Ad Specs:

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.

Ad Size: 728×200 (Desktop Breakpoints) & 306×435 (Mobile breakpoints)

Tracking: Spotlight Product supports one tracking tag

General Guidelines:

  • Maximum Initial Load file size: 100k
  • Maximum Subload file size: 200k
  • Expansion NOT permitted

Additional information: Photoshop .PSD template  available on request.

 

Advertiser:

Tier 1; Tier 2; Certified

Ad Serving:

First-Party creative (recommended)

Page(s):

Search Results

Product Rules:

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.

Product approval required for all custom ads not built by Autotrader.

Options and Best Practices:
  • Option 1 – 2 image assets and 1 Call to Action (1 or 2 headline copy)
  • Option 2 – 1 image asset and 2 Calls to Action (1 or 2 headline copy)
  • Best Practice tip for Optimal Click-through rate (CTR) – Use headline copy to provide Offers or APR messaging and “See Offers” on the CTA button performed best during testing
  • The mobile-first Spotlight also has an optional video integration.Video playback only occurs when user initiated.
Partner:
KBB
Marketing Materials
Spotlights_Specs[1] (PDF)