OEM Solutions

Sponsored Article

How It Works

Drive engagement from research-minded shoppers.

Influence shoppers with enticing content before they’ve decided on a brand/model on key shopping entry points across Autotrader desktop and mobile devices.

Inclusions list:

  • Homepage
  • Section Landing Pages — Certified Pre-Owned, Used Car, Car Research Main, New Car
  • Ad Size

    Custom Content

    Ad Specs


    Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom


    Ad Specs

    Last updated: December 11, 2019

    Asset Inclusions

    Last updated: December 11, 2019

    Business Rules

    Last updated: December 11, 2019
    • All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

      Product approval required for all custom ads not built by Autotrader.

      Sponsored Article
    Funnel Upper Funnel
    Supersection Homepage
    Platform Desktop
    Advertiser(s) National/Tier 1
    Certified Pre-Owned (CPO) Homepage
    Car Research Used Landing Page
    New Car Homepage
    Used Car Homepage
    Segments None
    Duration 1 month
    Ad Type Sponsorship, Exclusive: 100% of impressions
    Geography National
    Ad Serving Third Party
    Ad Size

    The following sizes apply:

    • 1x1
    Ad Size Upgrade Options
    Lead Time 10 business days