OEM Solutions

Sponsored Article

How It Works

Drive engagement from research-minded shoppers.

Influence shoppers with enticing content before they’ve decided on a brand/model on key shopping entry points across Autotrader desktop and mobile devices.

Inclusions list:

  • Homepage
  • Section Landing Pages — Certified Pre-Owned, Used Car, Car Research Main, New Car

Ad Size

Custom Content

Ad Specs




Ad Specs

Last updated: January 28, 2020

Asset Inclusions

Last updated: January 28, 2020

Business Rules

Last updated: January 28, 2020
  • All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

    Product approval required for all custom ads not built by Autotrader.

  Sponsored Article
Funnel Upper Funnel
Supersection Homepage
Platform Desktop
Advertiser(s) National/Tier 1
Certified Pre-Owned (CPO) Homepage
Car Research Used Landing Page
New Car Homepage
Used Car Homepage
Segments None
Duration 1 month
Ad Type Sponsorship, Exclusive: 100% of impressions
Geography National
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 1x1
  • 3x3
  • 4x4
Ad Size Upgrade Options

The following sizes apply:

  • N/A
Lead Time 10 business days