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Shopping Tools Module & Smartphone Consideration Module – 2020

How It Works

Target shoppers considering your brand.

Both IAB and native executions placed strategically in the shopper’s path.

Retention allows you to reach shoppers already considering your brand on any platform at either a National or Regional level.

Includes placements on these pages: Car Research New, Search Results Pages – All/New/Undecided, Vehicle Details Page – New, Year Make Model, Year Make Model Trim

Opportunity Highlights:

  • Increase reach to shoppers on make/model specific Research and Editorial pages
  • OEM brand pre-roll on in-player make/model specific videos
  • Leverage the Considering or Equally Considering Audience Profile targeting to reach a more intentional audience already contemplating your model

Ad Size

Desktop / Tablet: 472x250, Mobile: 300x250

Ad Specs

Details

Page Name Included in Package Version Ad Size Ad Serving Tags/Details Required IAB / Custom Targeting Criteria
Product Type:

Impression

Product Rules:

All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

Product approval required for all custom ads not built by Autotrader.

 

 

Partner:
KBB
Ad Specs:

All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

Assets Required:

Make Search Page:

  • Integrated header; third party creative tag
  • 300×250; third party creative tag

IAB Units:

  • Desktop
    • third party creative tags
  • Mobile
    • third party creative tags

Enhancements

Ad Specs

Last updated: September 26, 2019

Asset Inclusions

Last updated: September 26, 2019

Business Rules

Last updated: September 26, 2019
  Shopping Tools Module & Smartphone Consideration Module
Funnel Lower Funnel
Supersection New
Used
Platform Desktop
Tablet
Mobile
Advertiser(s) National/Tier 1
Pages
Year Make Model (YMM)
Year Make Model Trim (YMMT)
Segments None
Duration 1 month
Ad Type Standard, Non-exclusive: less than 100% of available impressions
Geography National
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 472x250
  • 300x250
Lead Time 10 business days