OEM Solutions

Shoppers Sponsorship – 2020

How It Works

Unique to Autotrader, Shoppers’ Sponsorship offers you new landing pages designed to make a visual impact and drive engagement from research-minded shoppers.

These can’t-miss placements generate instant awareness, capture shoppers’ attention and prompt consideration for your brand or model.

This product offers an opportunity to Influence shoppers before they’ve decided on a brand/model on strategic entry points across both desktop and mobile devices.

This exclusive, new car shopping experience empowers users with information by showcasing key messaging of your brand or model.

Car Research Main Section Landing Page

  • Hero, MREC, & Sponsored Article

New Car Section Landing Page

  • Hero, MREC, & Sponsored Article

Ad Size

1x1, 300x250

Details

Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Package Name: Shoppers Sponsorship Page Name: Car Research Main - Section Landing Page Ad Size: 1x1 Ad Name: Hero Ad Serving: Site Served IAB/Custom: Custom
Package Name: Shoppers Sponsorship Page Name: Car Research Main - Section Landing Page Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Shoppers Sponsorship Page Name: Car Research Main - Section Landing Page Ad Size: 1x1 Ad Name: Sponsored Article Ad Serving: Site Served IAB/Custom: Custom
Package Name: Shoppers Sponsorship Page Name: New Car Section Landing Page Ad Size: 1x1 Ad Name: Hero Ad Serving: Site Served IAB/Custom: Custom
Package Name: Shoppers Sponsorship Page Name: New Car Section Landing Page Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Shoppers Sponsorship Page Name: New Car Section Landing Page Ad Size: 1x1 Ad Name: Sponsored Article Ad Serving: Site Served IAB/Custom: Custom
Partner:
KBB

Enhancements

Asset Inclusions

Last updated: November 26, 2019
Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Package Name: Shoppers Sponsorship Page Name: Car Research Main - Section Landing Page Ad Size: 1x1 Ad Name: Hero Ad Serving: Site Served IAB/Custom: Custom
Package Name: Shoppers Sponsorship Page Name: Car Research Main - Section Landing Page Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Shoppers Sponsorship Page Name: Car Research Main - Section Landing Page Ad Size: 1x1 Ad Name: Sponsored Article Ad Serving: Site Served IAB/Custom: Custom
Package Name: Shoppers Sponsorship Page Name: New Car Section Landing Page Ad Size: 1x1 Ad Name: Hero Ad Serving: Site Served IAB/Custom: Custom
Package Name: Shoppers Sponsorship Page Name: New Car Section Landing Page Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Shoppers Sponsorship Page Name: New Car Section Landing Page Ad Size: 1x1 Ad Name: Sponsored Article Ad Serving: Site Served IAB/Custom: Custom

Business Rules

Last updated: November 26, 2019
  Shoppers Sponsorship
Funnel Upper Funnel
Supersection New
Car Research
Platform Desktop
Tablet
Mobile
Advertiser(s) National/Tier 1
Pages
Car Research Used Landing Page
New Car Homepage
Segments None
Duration 1 month
Ad Type Sponsorship, Exclusive: 100% of impressions
Geography National
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 1x1
  • 300x250
  • 4x4
  • 2x2
Ad Size Upgrade Options
Lead Time 10 business days