Shoppers Sponsorship – 2020
How It Works
Car Research Main Section Landing Page
- Hero & Sponsored Article
New Car Section Landing Page
- Hero & Sponsored Article
Ad Size
1x1, 300x250
Ad Specs
Image Gallery
Details
| Page Name | Included in Package Version | Ad Size | Ad Serving | Tags/Details Required | IAB / Custom | Targeting Criteria |
|---|---|---|---|---|---|---|
|
Page Name
Car Research Main - Section Landing Page |
Included in Package Version
Shoppers Sponsorship |
Ad Size
1x1 |
Ad Serving
Site Served |
Tags/Details Required
|
IAB / Custom
Custom |
Targeting Criteria
|
|
Page Name
Car Research Main - Section Landing Page |
Included in Package Version
Shoppers Sponsorship |
Ad Size
300x250 |
Ad Serving
Third Party |
Tags/Details Required
|
IAB / Custom
IAB |
Targeting Criteria
|
|
Page Name
New Car Section Landing Page |
Included in Package Version
Shoppers Sponsorship |
Ad Size
1x1 |
Ad Serving
Site Served |
Tags/Details Required
|
IAB / Custom
Custom |
Targeting Criteria
|
|
Page Name
New Car Section Landing Page |
Included in Package Version
Shoppers Sponsorship |
Ad Size
300x250 |
Ad Serving
Third Party |
Tags/Details Required
|
IAB / Custom
IAB |
Targeting Criteria
|
- Partner:
- KBB
Enhancements
Ad Specs
Last updated: October 11, 2019
Asset Inclusions
Last updated: October 11, 2019
| Page Name | Included in Version | Ad Size | Ad Serving | Tags/Details Required | IAB/Custom | Targeting Criteria |
|---|---|---|---|---|---|---|
| Page Name: Car Research Main - Section Landing Page | Included in Version: Shoppers Sponsorship | Ad Size: 1x1 | Ad Serving: Site Served | Tags/Details Required: | IAB/Custom: Custom | Targeting Criteria: |
| Page Name: Car Research Main - Section Landing Page | Included in Version: Shoppers Sponsorship | Ad Size: 300x250 | Ad Serving: Third Party | Tags/Details Required: | IAB/Custom: IAB | Targeting Criteria: |
| Page Name: New Car Section Landing Page | Included in Version: Shoppers Sponsorship | Ad Size: 1x1 | Ad Serving: Site Served | Tags/Details Required: | IAB/Custom: Custom | Targeting Criteria: |
| Page Name: New Car Section Landing Page | Included in Version: Shoppers Sponsorship | Ad Size: 300x250 | Ad Serving: Third Party | Tags/Details Required: | IAB/Custom: IAB | Targeting Criteria: |
Business Rules
Last updated: October 11, 2019
-
All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.
| Shoppers Sponsorship | |
|---|---|
| Funnel |
Upper Funnel |
| Supersection |
New |
| Platform |
Desktop Tablet Mobile |
| Advertiser(s) | National/Tier 1 |
| Pages |
Car Research Used Landing Page |
| Segments | None |
| Duration | 1 month |
| Ad Type |
Sponsorship, Exclusive: 100% of impressions |
| Geography |
National |
| Ad Serving |
Third Party |
| Ad Size |
The following sizes apply:
|
| Lead Time |
10 business days |