OEM Solutions

Shoppers Sponsorship – 2020

How It Works

Car Research Main Section Landing Page

  • Hero & Sponsored Article

New Car Section Landing Page

  • Hero & Sponsored Article

Ad Size

1x1, 300x250

Details

Page Name Included in Package Version Ad Size Ad Serving Tags/Details Required IAB / Custom Targeting Criteria
Page Name
Car Research Main - Section Landing Page
Included in Package Version
Shoppers Sponsorship
Ad Size
1x1
Ad Serving
Site Served
Tags/Details Required
IAB / Custom
Custom
Targeting Criteria
Page Name
Car Research Main - Section Landing Page
Included in Package Version
Shoppers Sponsorship
Ad Size
300x250
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Page Name
New Car Section Landing Page
Included in Package Version
Shoppers Sponsorship
Ad Size
1x1
Ad Serving
Site Served
Tags/Details Required
IAB / Custom
Custom
Targeting Criteria
Page Name
New Car Section Landing Page
Included in Package Version
Shoppers Sponsorship
Ad Size
300x250
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Partner:
KBB

Enhancements

Asset Inclusions

Last updated: October 11, 2019
Page Name Included in Version Ad Size Ad Serving Tags/Details Required IAB/Custom Targeting Criteria
Page Name: Car Research Main - Section Landing Page Included in Version: Shoppers Sponsorship Ad Size: 1x1 Ad Serving: Site Served Tags/Details Required: IAB/Custom: Custom Targeting Criteria:
Page Name: Car Research Main - Section Landing Page Included in Version: Shoppers Sponsorship Ad Size: 300x250 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria:
Page Name: New Car Section Landing Page Included in Version: Shoppers Sponsorship Ad Size: 1x1 Ad Serving: Site Served Tags/Details Required: IAB/Custom: Custom Targeting Criteria:
Page Name: New Car Section Landing Page Included in Version: Shoppers Sponsorship Ad Size: 300x250 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria:

Business Rules

Last updated: October 11, 2019
  Shoppers Sponsorship
Funnel Upper Funnel
Supersection New
Platform Desktop
Tablet
Mobile
Advertiser(s) National/Tier 1
Pages
Car Research Used Landing Page
Segments None
Duration 1 month
Ad Type Sponsorship, Exclusive: 100% of impressions
Geography National
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 1x1
  • 300x250
  • 4x4
  • 2x2
Lead Time 10 business days