OEM Solutions

Segment Sponsorship

How It Works

Put your brand front and center when shoppers are looking for a specific model within the parameters of the body style searched.

New Style landing page captures shoppers as they research that specific segment. Target shoppers researching a specific segment on Autotrader.

Package Elements

Style Section Landing Page (SLP)

  • Hero & Medium Rectangle
  • Sponsored Article

Car Research

  • Segment Main Hero
  • Segment Right-Rail MREC 300×250

Page/Placement: New Car Shoppers

convertible, coupe, hatchback, sedan, SUV/crossover, truck, van/minivan, wagon, AWD/4WD, Commercial, Hybrid/Electric, Luxury

 

Ad Size

300x250, 1x1, 7x7

Details

Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Package Name: Segment Sponsorship Page Name: Style SLP - Selectable Segment Ad Size: 1x1 Ad Name: Hero Ad Serving: Site Served IAB/Custom: Custom
Package Name: Segment Sponsorship Page Name: Style SLP - Selectable Segment Ad Size: 1x1 Ad Name: Sponsored Article Ad Serving: Site Served IAB/Custom: Custom
Package Name: Segment Sponsorship Page Name: Car Research - Selectable Segment Ad Size: hero - 1x1 Ad Name: Hero Ad Serving: Third Party IAB/Custom: IAB
Package Name: Segment Sponsorship Page Name: Car Research - Selectable Segment Ad Size: 300x250 Ad Name: Segment Right-Rail Ad Serving: Third Party IAB/Custom: IAB
Partner:
KBB

Enhancements

Asset Inclusions

Last updated: April 15, 2021
Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Package Name: Segment Sponsorship Page Name: Style SLP - Selectable Segment Ad Size: 1x1 Ad Name: Hero Ad Serving: Site Served IAB/Custom: Custom
Package Name: Segment Sponsorship Page Name: Style SLP - Selectable Segment Ad Size: 1x1 Ad Name: Sponsored Article Ad Serving: Site Served IAB/Custom: Custom
Package Name: Segment Sponsorship Page Name: Car Research - Selectable Segment Ad Size: hero - 1x1 Ad Name: Hero Ad Serving: Third Party IAB/Custom: IAB
Package Name: Segment Sponsorship Page Name: Car Research - Selectable Segment Ad Size: 300x250 Ad Name: Segment Right-Rail Ad Serving: Third Party IAB/Custom: IAB

Business Rules