OEM Solutions

Segment Sponsorship – 2020

How It Works

Put your brand front and center when shoppers are looking for a specific model within the parameters of the body style searched.

New Style landing page captures shoppers as they research that specific segment. Target shoppers researching a specific segment on Autotrader.

Package Elements

Style SLP

  • Hero
  • Sponsored Article

Car Research

  • Segment Main Hero
  • Segment Right-Rail MREC 300×250

Page/Placement: New Car Shoppers

convertible, coupe, hatchback, sedan, SUV/crossover, truck, van/minivan, wagon, AWD/4WD, Commercial, Hybrid/Electric, Luxury

 

Ad Size

300x250, 1x1

Details

Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Package Name: Segment Sponsorship Page Name: Style SLP - Selectable Segment Ad Size: 1x1 Ad Name: Hero Ad Serving: Site Served IAB/Custom: Custom
Package Name: Segment Sponsorship Page Name: Style SLP - Selectable Segment Ad Size: 1x1 Ad Name: Sponsored Article Ad Serving: Site Served IAB/Custom: Custom
Package Name: Segment Sponsorship Page Name: Car Research - Selectable Segment Ad Size: hero - 1x1 Ad Name: Hero Ad Serving: Third Party IAB/Custom: IAB
Package Name: Segment Sponsorship Page Name: Car Research - Selectable Segment Ad Size: 300x250 Ad Name: Segment Right-Rail Ad Serving: Third Party IAB/Custom: IAB
Partner:
KBB

Enhancements

Asset Inclusions

Last updated: November 1, 2019
Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Package Name: Segment Sponsorship Page Name: Style SLP - Selectable Segment Ad Size: 1x1 Ad Name: Hero Ad Serving: Site Served IAB/Custom: Custom
Package Name: Segment Sponsorship Page Name: Style SLP - Selectable Segment Ad Size: 1x1 Ad Name: Sponsored Article Ad Serving: Site Served IAB/Custom: Custom
Package Name: Segment Sponsorship Page Name: Car Research - Selectable Segment Ad Size: hero - 1x1 Ad Name: Hero Ad Serving: Third Party IAB/Custom: IAB
Package Name: Segment Sponsorship Page Name: Car Research - Selectable Segment Ad Size: 300x250 Ad Name: Segment Right-Rail Ad Serving: Third Party IAB/Custom: IAB

Business Rules

Last updated: November 1, 2019

convertible, coupe, hatchback, sedan, SUV/crossover, truck, van/minivan, wagon, AWD/4WD, Commercial, Hybrid/Electric, Luxury

  Segment Sponsorship
Funnel Lower Funnel
Supersection New
Platform Desktop
Tablet
Mobile
Advertiser(s) National/Tier 1
Pages
Style Search Results Page (SLP)
Car Research Segment
Research Article
Segments
  • Sedan
  • Truck
  • Coupe
  • Hatchback
  • Convertible
  • Luxury SUV
  • Van/Minivan
  • Wagon
  • Commercial
  • Luxury
  • Hybrid/Electric
  • AWD/4WD
Duration 1 month
Ad Type 100% of segment searches
Geography National
Ad Serving Third Party
Site-served, agency tracking tags optional
Ad Size

The following sizes apply:

  • 1x1
  • 300x250
Ad Size Upgrade Options
Lead Time 10 business days