OEM Solutions

Segment Sponsorship – 2020

How It Works

Put your brand front and center when shoppers are looking for a specific model within the parameters of the body style searched.

New Style landing page captures shoppers as they research that specific segment. Target shoppers researching a specific segment on Autotrader.

Package Elements

Style SLP

  • Hero
  • Sponsored Article

Car Research

  • Segment Main Hero
  • Segment Right-Rail MREC 300×250

Page/Placement: New Car Shoppers

convertible, coupe, hatchback, sedan, SUV/crossover, truck, van/minivan, wagon, AWD/4WD, Commercial, Hybrid/Electric, Luxury

 

Ad Size

300x250, 1x1

Details

Page Name Included in Package Version Ad Size Ad Serving Tags/Details Required IAB / Custom Targeting Criteria
Page Name
Style SLP - Selectable Segment
Included in Package Version
Segment Sponsorship
Ad Size
hero - 1x1
Ad Serving
Site Served
Tags/Details Required
IAB / Custom
Custom
Targeting Criteria
Page Name
Style SLP - Selectable Segment
Included in Package Version
Segment Sponsorship
Ad Size
sponsored article - 1x1
Ad Serving
Site Served
Tags/Details Required
IAB / Custom
Custom
Targeting Criteria
Page Name
Car Research - Selectable Segment
Included in Package Version
Segment Sponsorship
Ad Size
hero - 1x1
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Page Name
Car Research - Selectable Segment
Included in Package Version
Segment Sponsorship
Ad Size
segment right-rail - 300x250
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Partner:
KBB

Enhancements

Asset Inclusions

Last updated: September 27, 2019
Page Name Included in Version Ad Size Ad Serving Tags/Details Required IAB/Custom Targeting Criteria
Page Name: Style SLP - Selectable Segment Included in Version: Segment Sponsorship Ad Size: hero - 1x1 Ad Serving: Site Served Tags/Details Required: IAB/Custom: Custom Targeting Criteria:
Page Name: Style SLP - Selectable Segment Included in Version: Segment Sponsorship Ad Size: sponsored article - 1x1 Ad Serving: Site Served Tags/Details Required: IAB/Custom: Custom Targeting Criteria:
Page Name: Car Research - Selectable Segment Included in Version: Segment Sponsorship Ad Size: hero - 1x1 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria:
Page Name: Car Research - Selectable Segment Included in Version: Segment Sponsorship Ad Size: segment right-rail - 300x250 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria:

Business Rules

Last updated: September 27, 2019

convertible, coupe, hatchback, sedan, SUV/crossover, truck, van/minivan, wagon, AWD/4WD, Commercial, Hybrid/Electric, Luxury

  Segment Sponsorship
Funnel Lower Funnel
Supersection
Platform Desktop
Tablet
Mobile
Advertiser(s) National/Tier 1
Pages
Style Search Results Page (SLP)
Car Research Segment
Segments
  • Sedan
  • Truck
  • Coupe
  • Hatchback
  • Convertible
  • Luxury SUV
  • Van/Minivan
  • Wagon
  • Commercial
  • Luxury
  • Hybrid/Electric
  • AWD/4WD
Duration 1 month
Ad Type 100% of segment searches
Geography National
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 1x1
  • 300x250
Lead Time 10 business days