OEM Solutions

Segment Sponsorship – 2020

How It Works

Put your brand front and center when shoppers are looking for a specific model within the parameters of the body style searched.

Segment Sponsorship includes:

  • Segment Article Pages
  • Medium Rectangles
  • Style/Category Sponsored Icon

Page/Placement: New Car Shoppers

  • Commercial
  • Coupe + Hatchback
  • Hybrid/Electric
  • Luxury SUV
  • Luxury Sedan
  • Sedan
  • SUV/Crossover/AWD/4WD
  • Truck
  • Van/Minivan

Note: Between the sponsorship options Luxury SUV and Luxury Sedan, only one of the two can have ownership of the Luxury landing page.

Luxury Sedan is the default, but have made exceptions to allocate the page to Luxury SUV when Luxury Sedan is not sold.

Ad Size

300x250, 1x1

Details

Page Name Included in Package Version Ad Size Ad Serving Tags/Details Required IAB / Custom Targeting Criteria
Page Name
Style SLP - Selectable Segment
Included in Package Version
Segment Sponsorship
Ad Size
1x1
Ad Serving
Site Served
Tags/Details Required
IAB / Custom
Custom
Targeting Criteria
Page Name
Style SLP - Selectable Segment
Included in Package Version
Segment Sponsorship
Ad Size
1x1
Ad Serving
Site Served
Tags/Details Required
IAB / Custom
Custom
Targeting Criteria
Page Name
Car Research - Selectable Segment
Included in Package Version
Segment Sponsorship
Ad Size
300x250
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Page Name
Car Research - Selectable Segment
Included in Package Version
Segment Sponsorship
Ad Size
300x250
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Page Name
Car Research - Selectable Segment
Included in Package Version
Segment Sponsorship
Ad Size
300x250
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Page Name
Car Research - Selectable Segment
Included in Package Version
Segment Sponsorship
Ad Size
300x250
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Partner:
KBB

Enhancements