OEM Solutions

How It Works

Target segment shoppers on the Autotrader Search Results Page (SRP). Intent targeting: (All/New, CPO, OR Used).

  • Inclusions: Search Results Page – Segment: Filmstrip or Medium Rectangle, Suggested Filter, App
  • Segments include: convertible, coupe, hatchback, sedan, SUV/crossover+ AWD/4WD, truck, van/minivan, wagon
  • All National Account ad placements accept the Search Result Page Mobile App – iPhone only & Mobile Web. The 300×250 ad size (with all ad slots continuing to support the 320×50), bringing better alignment between the mobile app and mobile web experiences

Ad Size

300x600, 300x250, 728x90, 320x50, 728x200, 306x435

Details

Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Package Name: Segment Search Page Name: Search Results Page - Segment Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Segment Search Page Name: Search Results Page - Segment Ad Size: 300x600 Ad Name: Filmstrip Ad Serving: Third Party IAB/Custom: IAB
Package Name: Segment Search Page Name: Search Results Page - Segment Ad Size: 728x90, 320x50 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: Segment Search Page Name: Search Results Page - Segment Ad Size: 728x200, 306x435 Ad Name: Superliner Ad Serving: Third Party IAB/Custom: IAB
Partner:
KBB

Enhancements

Asset Inclusions

Last updated: May 28, 2020
Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Package Name: Segment Search Page Name: Search Results Page - Segment Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Segment Search Page Name: Search Results Page - Segment Ad Size: 300x600 Ad Name: Filmstrip Ad Serving: Third Party IAB/Custom: IAB
Package Name: Segment Search Page Name: Search Results Page - Segment Ad Size: 728x90, 320x50 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: Segment Search Page Name: Search Results Page - Segment Ad Size: 728x200, 306x435 Ad Name: Superliner Ad Serving: Third Party IAB/Custom: IAB

Business Rules

Last updated: May 28, 2020

convertible, coupe, hatchback, sedan, SUV/crossover + 4WD, AWD, truck, van/minivan, wagon

AB+ Segment Notated are: convertible, coupe, coupe + hatchback, commercial, hatchback, hybrid electric, luxury SUV, sedan, SUV/crossover, truck, van/minivan, wagon

  Segment Search - 2020
Funnel Lower Funnel
Supersection New
Used
Platform Desktop
Tablet
Mobile
Advertiser(s) National/Tier 1
Pages
Search Results
Segments
  • Convertible
  • Coupe
  • Hatchback
  • Sedan
  • Truck
  • Van/Minivan
  • Wagon
  • SUV/Crossover/AWD/4WD
  • Commercial
  • Hybrid/Electric
  • Luxury SUV
  • Coupe/Hatchback
Duration 1 month
Ad Type Standard, Non-exclusive: less than 100% of available impressions
Geography National
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 728x90
  • 300x250
  • 320x50
  • 728x200
  • 306x435
  • 300x600
Ad Size Upgrade Options

The following sizes apply:

  • 970×90
  • 320x50
Lead Time 10 business days