OEM Solutions

Segment Search – 2020

How It Works

Target segment shoppers on the Autotrader Search Results Page (SRP). Intent targeting: (All/New, CPO, OR Used).

Inclusions: Search Results Page – Segment: Filmstrip or Medium Rectangle, Suggested Filter

Segments include: convertible, coupe, hatchback, sedan, SUV/crossover+ AWD/4WD, truck, van/minivan, wagon

Ad Size

300x600, 300x250, 728x90, 320x50, 728x200, 306x435

Details

Page Name Included in Package Version Ad Size Ad Serving Tags/Details Required IAB / Custom Targeting Criteria
Page Name
Search Results Page - Segment
Included in Package Version
Segment Search
Ad Size
300x600 or 300x250
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Page Name
Search Results Page - Segment
Included in Package Version
Segment Search
Ad Size
728x90, 320x50
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Page Name
Search Results Page - Segment
Included in Package Version
Segment Search
Ad Size
728x200, 306x435
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Partner:
KBB

Enhancements

Asset Inclusions

Last updated: October 3, 2019
Page Name Included in Version Ad Size Ad Serving Tags/Details Required IAB/Custom Targeting Criteria
Page Name: Search Results Page - Segment Included in Version: Segment Search Ad Size: 300x600 or 300x250 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria:
Page Name: Search Results Page - Segment Included in Version: Segment Search Ad Size: 728x90, 320x50 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria:
Page Name: Search Results Page - Segment Included in Version: Segment Search Ad Size: 728x200, 306x435 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria:

Business Rules

Last updated: October 3, 2019

convertible, coupe, hatchback, sedan, SUV/crossover + 4WD, AWD, truck, van/minivan, wagon

  Segment Search - 2020
Funnel Lower Funnel
Supersection New
Used
Platform Desktop
Tablet
Mobile
Advertiser(s) National/Tier 1
Pages
Search Results
Segments
  • Convertible
  • Coupe
  • Hatchback
  • Sedan
  • Truck
  • Van/Minivan
  • Wagon
  • SUV/Crossover/AWD/4WD
Duration 1 month
Ad Type Standard, Non-exclusive: less than 100% of available impressions
Geography National
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 300x600
  • 728x90
  • 300x250
  • 320x50
  • 728x200
  • 306x435
Lead Time 10 business days