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Home > Advertising Opportunities > Tier 1 > Suggested Filter Sponsorship on Search Results Page – 2019

Suggested Filter Sponsorship on Search Results Page – 2019

How It Works

This is an upgrade to New Car Segment Sponsorship

Benefits for Search Results Page Suggested Filter Sponsorship 

  • More page views & vehicle detail page conversions 
  • Supports OEM, shopper efficiency and dealer value

Background: The redesigned Style and Make pages are leveraging a new template, triggering the following expectations:

  • increased traffic organically
  • growth in our mobile audience
  • more consumer engagement with a more curated and tailored design meeting consumers wants

Ad Size

Custom

Details

Page Name Included in Package Version Ad Size Ad Serving Tags/Details Required IAB / Custom Targeting Criteria
Partner:
KBB
Ad Specs:

Ad Specs highlights notations:

  • The entire ‘model card’ drives internal search on the search results page (SRP) for that sponsored model
  • No external call-to-action (CTA) available
  • Vehicle image asset to be provided by OEM in left facing quarter angle max width 120 pixels transparent png
  • Impression tag only, no click tag needed

OEM Logo (not actionable)
Max size: 70 pixels x 20 pixels
Format: Transparent PNG
Max. k-weight: 10

Vehicle Image
Chrome Asset
Max width: 120
Format: Transparent PNG
Max. k-weight: 30

OEM Logo (not actionable)
Max size: 70 pixels x 20 pixels
Format: Transparent PNG
Max. k-weight: 10

Make & Model Label

Enhancements