Suggested Filter Sponsorship on Search Results Page – 2019
How It Works
This is an upgrade to New Car Segment Sponsorship
Benefits for Search Results Page Suggested Filter Sponsorship
- More page views & vehicle detail page conversions
- Supports OEM, shopper efficiency and dealer value
Background: The redesigned Style and Make pages are leveraging a new template, triggering the following expectations:
- increased traffic organically
- growth in our mobile audience
- more consumer engagement with a more curated and tailored design meeting consumers wants
Ad Size
Custom
Image Gallery
Details
| Page Name | Included in Package Version | Ad Size | Ad Serving | Tags/Details Required | IAB / Custom | Targeting Criteria |
|---|
- Partner:
- KBB
- Ad Specs:
-
Ad Specs highlights notations:
- The entire ‘model card’ drives internal search on the search results page (SRP) for that sponsored model
- No external call-to-action (CTA) available
- Vehicle image asset to be provided by OEM in left facing quarter angle max width 120 pixels transparent png
- Impression tag only, no click tag needed
OEM Logo (not actionable)
Max size: 70 pixels x 20 pixels
Format: Transparent PNG
Max. k-weight: 10Vehicle Image
Chrome Asset
Max width: 120
Format: Transparent PNG
Max. k-weight: 30OEM Logo (not actionable)
Max size: 70 pixels x 20 pixels
Format: Transparent PNG
Max. k-weight: 10Make & Model Label
Enhancements
Ad Specs
Last updated: July 17, 2019