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Suggested Filter Sponsorship on Search Results Page – 2019

How It Works

This is an upgrade to New Car Segment Sponsorship

Benefits for Search Results Page Suggested Filter Sponsorship 

  • More page views & vehicle detail page conversions 
  • Supports OEM, shopper efficiency and dealer value

Background: The redesigned Style and Make pages are leveraging a new template, triggering the following expectations:

  • increased traffic organically
  • growth in our mobile audience
  • more consumer engagement with a more curated and tailored design meeting consumers wants

Ad Size

Custom

Details

Page Name Included in Package Version Ad Size Ad Serving Tags/Details Required IAB / Custom Targeting Criteria
Partner:
KBB
Ad Specs:

Ad Specs highlights notations:

  • The entire ‘model card’ drives internal search on the search results page (SRP) for that sponsored model
  • No external call-to-action (CTA) available
  • Vehicle image asset to be provided by OEM in left facing quarter angle max width 120 pixels transparent png
  • Impression tag only, no click tag needed

OEM Logo (not actionable)
Max size: 70 pixels x 20 pixels
Format: Transparent PNG
Max. k-weight: 10

Vehicle Image
Chrome Asset
Max width: 120
Format: Transparent PNG
Max. k-weight: 30

OEM Logo (not actionable)
Max size: 70 pixels x 20 pixels
Format: Transparent PNG
Max. k-weight: 10

Make & Model Label

Enhancements

Asset Inclusions

Last updated: July 17, 2019

Business Rules

Last updated: July 17, 2019
  • The entire ‘model card’ drives internal search on the search results page (SRP) for that sponsored model
  • No external call-to-action (CTA) available
  • Vehicle image asset to be provided by OEM in left facing quarter angle max width 120 pixels transparent png
  • Impression tag only, no click tag needed
  Suggested Filter Sponsorship
Funnel Lower Funnel
Supersection Advanced Search Form
Platform Desktop
Tablet
Mobile
Advertiser(s) National/Tier 1
Certified
Pages
Search Results
Segments None
Duration Any
Ad Type Sponsorship, Exclusive: 100% of impressions
Geography National
Ad Serving Site-served, agency tracking tags optional
Ad Size

The following sizes apply:

  • Custom
Lead Time 10 business days