Suggested Filter Sponsorship on Search Results Page – 2019
How It Works
This is an upgrade to New Car Segment Sponsorship
Benefits for Search Results Page Suggested Filter Sponsorship
- More page views & vehicle detail page conversions
- Supports OEM, shopper efficiency and dealer value
Background: The redesigned Style and Make pages are leveraging a new template, triggering the following expectations:
- increased traffic organically
- growth in our mobile audience
- more consumer engagement with a more curated and tailored design meeting consumers wants
Ad Size
Custom
Image Gallery
Details
| Page Name | Included in Package Version | Ad Size | Ad Serving | Tags/Details Required | IAB / Custom | Targeting Criteria |
|---|
- Partner:
- KBB
- Ad Specs:
-
Ad Specs highlights notations:
- The entire ‘model card’ drives internal search on the search results page (SRP) for that sponsored model
- No external call-to-action (CTA) available
- Vehicle image asset to be provided by OEM in left facing quarter angle max width 120 pixels transparent png
- Impression tag only, no click tag needed
OEM Logo (not actionable)
Max size: 70 pixels x 20 pixels
Format: Transparent PNG
Max. k-weight: 10Vehicle Image
Chrome Asset
Max width: 120
Format: Transparent PNG
Max. k-weight: 30OEM Logo (not actionable)
Max size: 70 pixels x 20 pixels
Format: Transparent PNG
Max. k-weight: 10Make & Model Label
Enhancements
Ad Specs
Last updated: July 17, 2019
Asset Inclusions
Last updated: July 17, 2019
Business Rules
Last updated: July 17, 2019
-
All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.
- The entire ‘model card’ drives internal search on the search results page (SRP) for that sponsored model
- No external call-to-action (CTA) available
- Vehicle image asset to be provided by OEM in left facing quarter angle max width 120 pixels transparent png
- Impression tag only, no click tag needed
| Suggested Filter Sponsorship | |
|---|---|
| Funnel |
Lower Funnel |
| Supersection |
Advanced Search Form |
| Platform |
Desktop Tablet Mobile |
| Advertiser(s) | National/Tier 1 Certified |
| Pages |
Search Results |
| Segments | None |
| Duration | Any |
| Ad Type |
Sponsorship, Exclusive: 100% of impressions |
| Geography |
National |
| Ad Serving |
Site-served, agency tracking tags optional |
| Ad Size |
The following sizes apply:
|
| Lead Time |
10 business days |