Suggested Filter Sponsorship on Search Results Page – 2019
This is an upgrade to New Car Segment Sponsorship
Benefits for Search Results Page Suggested Filter Sponsorship
- More page views & vehicle detail page conversions
- Supports OEM, shopper efficiency and dealer value
Background: The redesigned Style and Make pages are leveraging a new template, triggering the following expectations:
- increased traffic organically
- growth in our mobile audience
- more consumer engagement with a more curated and tailored design meeting consumers wants
Ad Size
Custom
Business Rules
All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.
- Download Ad Specs:
- Suggested Filter Sponsorship (upgrade the New Car Segment Sponsorship)
- Ad Specs:
-
Ad Specs highlights notations:
- The entire ‘model card’ drives internal search on the search results page (SRP) for that sponsored model
- No external call-to-action (CTA) available
- Vehicle image asset to be provided by OEM in left facing quarter angle max width 120 pixels transparent png
- Impression tag only, no click tag needed
OEM Logo (not actionable)
Max size: 70 pixels x 20 pixels
Format: Transparent PNG
Max. k-weight: 10Vehicle Image
Chrome Asset
Max width: 120
Format: Transparent PNG
Max. k-weight: 30OEM Logo (not actionable)
Max size: 70 pixels x 20 pixels
Format: Transparent PNG
Max. k-weight: 10Make & Model Label
- Marketing Materials
- 2019_Autotrader_SuggestedFilterSponorship_Marketing_Slide (PDF)