OEM Solutions

Search Results Page Suggested Filter Sponsorship (upgrade to New Car Segment Sponsorship)

Search Results Page Suggested Filter Sponsorship has these benefits

  • More page views & vehicle detail page conversions 
  • Supports OEM, shopper efficiency and dealer value

Background: The redesigned Style and Make pages are leveraging a new template.  By updating these pages, the expectation is that there will be:

  • increased traffic organically
  • growth in our mobile audience
  • more consumer engagement with a more curated and tailored design meeting consumers wants

Ad Specs highlights notations:

  • The entire ‘model card’ drives internal search on the search results page (SRP) for that sponsored model
  • No external call-to-action (CTA) available
  • Vehicle image asset to be provided by OEM in left facing quarter angle max width 120px transparent png
  • Impression tag only, no click tag needed
Ad Size

Custom

Download Ad Specs:
Suggested Filter Sponsorship (upgrade the New Car Segment Sponsorship)
Ad Specs:

OEM Logo (not actionable)
Max size: 70px x 20px
Format: Transparent PNG
Max. k-weight: 10

Vehicle Image
Chrome Asset
Max width: 120
Format: Transparent PNG
Max. k-weight: 30
OEM Logo (not actionable)
Max size: 70px x 20px
Format: Transparent PNG
Max. k-weight: 10

Make & Model Label