Retention – 2020
How It Works
Reinforce your brand message on Autotrader with IAB and native executions placed strategically in the path of shoppers already considering your brand.
Package Elements
- Make Page: Hero
- Search Results Page (SRP):
- Locked Leaderboard 728×90 + MMA 320×50
- Superliner 728×200 + Mobile Superliner 306×435
- Web/App MMA 320×50
- Vehicle Details Page (VDP):
- MREC 300×250 & MMA 320×50
- Year/Make/Model & Year/Make/Model/Trim (YMM & YMMT):
-
- Shopping Tools Module (STM)
Ad Size
728x90, 1x1, 320x50, 728x200, 306x435, 320x50, 472x250
Image Gallery
Details
| Package Name | Page Name | Ad Size | Ad Name | Ad Serving | IAB/Custom |
|---|---|---|---|---|---|
| Package Name: | Page Name: Make Page - Hero | Ad Size: 1x1 | Ad Name: | Ad Serving: First Party | IAB/Custom: Custom |
| Package Name: | Page Name: Search Results Page (SRP) | Ad Size: 728x90, 320x50 | Ad Name: | Ad Serving: Third Party | IAB/Custom: IAB |
| Package Name: | Page Name: Search Results Page (SRP) | Ad Size: 728x200, 306x435 | Ad Name: | Ad Serving: Third Party | IAB/Custom: IAB |
| Package Name: | Page Name: Search Results Page (SRP) | Ad Size: 320x50 | Ad Name: | Ad Serving: Third Party | IAB/Custom: IAB |
| Package Name: | Page Name: Vehicle Details Page (VDP) | Ad Size: 300x250, 320x50 | Ad Name: | Ad Serving: Third Party | IAB/Custom: IAB |
| Package Name: | Page Name: Year/Make/Model & Year/Make/Model/Trim (YMM & YMMT) | Ad Size: Shopping Tools Module | Ad Name: | Ad Serving: First Party | IAB/Custom: Custom |
- Partner:
- KBB
- :
Enhancements
Ad Specs
Last updated: October 29, 2019
Asset Inclusions
Last updated: October 29, 2019
| Package Name | Page Name | Ad Size | Ad Name | Ad Serving | IAB/Custom |
|---|---|---|---|---|---|
| Package Name: | Page Name: Make Page - Hero | Ad Size: 1x1 | Ad Name: | Ad Serving: First Party | IAB/Custom: Custom |
| Package Name: | Page Name: Search Results Page (SRP) | Ad Size: 728x90, 320x50 | Ad Name: | Ad Serving: Third Party | IAB/Custom: IAB |
| Package Name: | Page Name: Search Results Page (SRP) | Ad Size: 728x200, 306x435 | Ad Name: | Ad Serving: Third Party | IAB/Custom: IAB |
| Package Name: | Page Name: Search Results Page (SRP) | Ad Size: 320x50 | Ad Name: | Ad Serving: Third Party | IAB/Custom: IAB |
| Package Name: | Page Name: Vehicle Details Page (VDP) | Ad Size: 300x250, 320x50 | Ad Name: | Ad Serving: Third Party | IAB/Custom: IAB |
| Package Name: | Page Name: Year/Make/Model & Year/Make/Model/Trim (YMM & YMMT) | Ad Size: Shopping Tools Module | Ad Name: | Ad Serving: First Party | IAB/Custom: Custom |
Business Rules
Last updated: October 29, 2019
-
All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio
| Retention | |
|---|---|
| Funnel |
Lower Funnel |
| Supersection |
Used New Advanced Search Form |
| Platform |
Desktop Tablet Mobile |
| Advertiser(s) | National/Tier 1 |
| Pages |
Search Results Vehicle Details Page Make targeted pages Year Make Model (YMM) Year Make Model Trim (YMMT) |
| Segments | None |
| Duration | 1 month |
| Ad Type |
Standard, Non-exclusive: less than 100% of available impressions |
| Geography |
National |
| Ad Serving |
Third Party |
| Ad Size |
The following sizes apply:
|
| Lead Time |
10 business days |