OEM Solutions

Retention – 2020

How It Works

Reinforce your brand message on Autotrader with IAB and native executions placed strategically in the path of shoppers already considering your brand.

Package Elements

  • Make Page: Hero
  • Search Results Page (SRP):
    • Locked Leaderboard 728×90 + MMA 320×50
    • Superliner 728×200 + Mobile Superliner 306×435
    • Web/App MMA 320×50
  • Vehicle Details Page (VDP):
    • MREC 300×250 & MMA 320×50
  • Year/Make/Model & Year/Make/Model/Trim (YMM & YMMT):
    • Shopping Tools Module (STM)

Ad Size

728x90, 1x1, 320x50, 728x200, 306x435, 320x50, 472x250

Details

Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Package Name: Page Name: Make Page - Hero Ad Size: 1x1 Ad Name: Ad Serving: First Party IAB/Custom: Custom
Package Name: Page Name: Search Results Page (SRP) Ad Size: 728x90, 320x50 Ad Name: Ad Serving: Third Party IAB/Custom: IAB
Package Name: Page Name: Search Results Page (SRP) Ad Size: 728x200, 306x435 Ad Name: Ad Serving: Third Party IAB/Custom: IAB
Package Name: Page Name: Search Results Page (SRP) Ad Size: 320x50 Ad Name: Ad Serving: Third Party IAB/Custom: IAB
Package Name: Page Name: Vehicle Details Page (VDP) Ad Size: 300x250, 320x50 Ad Name: Ad Serving: Third Party IAB/Custom: IAB
Package Name: Page Name: Year/Make/Model & Year/Make/Model/Trim (YMM & YMMT) Ad Size: Shopping Tools Module Ad Name: Ad Serving: First Party IAB/Custom: Custom
Partner:
KBB
:

Enhancements

Asset Inclusions

Last updated: October 29, 2019
Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Package Name: Page Name: Make Page - Hero Ad Size: 1x1 Ad Name: Ad Serving: First Party IAB/Custom: Custom
Package Name: Page Name: Search Results Page (SRP) Ad Size: 728x90, 320x50 Ad Name: Ad Serving: Third Party IAB/Custom: IAB
Package Name: Page Name: Search Results Page (SRP) Ad Size: 728x200, 306x435 Ad Name: Ad Serving: Third Party IAB/Custom: IAB
Package Name: Page Name: Search Results Page (SRP) Ad Size: 320x50 Ad Name: Ad Serving: Third Party IAB/Custom: IAB
Package Name: Page Name: Vehicle Details Page (VDP) Ad Size: 300x250, 320x50 Ad Name: Ad Serving: Third Party IAB/Custom: IAB
Package Name: Page Name: Year/Make/Model & Year/Make/Model/Trim (YMM & YMMT) Ad Size: Shopping Tools Module Ad Name: Ad Serving: First Party IAB/Custom: Custom

Business Rules

Last updated: October 29, 2019
  Retention
Funnel Lower Funnel
Supersection Used
New
Advanced Search Form
Platform Desktop
Tablet
Mobile
Advertiser(s) National/Tier 1
Pages
Search Results
Vehicle Details Page
Make targeted pages
Year Make Model (YMM)
Year Make Model Trim (YMMT)
Segments None
Duration 1 month
Ad Type Standard, Non-exclusive: less than 100% of available impressions
Geography National
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 1x1
  • 728x90
  • 320x50
  • 300x250
  • 472x250
Lead Time 10 business days