Retention
How It Works
Exclusive Retention Onsite
“CAMP 360” is a framework created to deliver strategic marketing capabilities to Cox Auto clients in a way that enables us to be an indispensable member of a client’s digital marketing team and allow us to enter new client segments.
This is about selling Cox Auto marketing capabilities, not products. Simply providing display advertising is not enough. Through collaboration, innovation, and marketing expertise we will influence and elevate our client’s brand perception in the market.
Ad Size
300x250, 728x90, 1x1, 300x600, 160x600
Included Solutions
| Included Solutions | Capability | Qualified Page | Targeting | Ad Type | Option to Serve 3rd Party | Creative Size |
|---|---|---|---|---|---|---|
| Featured Offers | ||||||
| Find Deals | ||||||
| Headband | Audience, Promoted Content & Editorial, Retention | |||||
| Schedule A Test Drive | Audience, Promoted Content & Editorial, Retention | |||||
| Shopping Tools Module | Audience, Retention | All available pages | National/Tier 1, Regional/Tier 2, Certified | Retention exclusive: 100% impressions | 300x250 | |
| SKIM Template | ||||||
| Tout Ad | ||||||
| Vehicle Recommendation | All available pages | National/Tier 1, Regional/Tier 2, Certified | Standard, Non-exclusive: less than 100% of available impressions, Sponsorship, Exclusive: 100% of impressions | 728x90, 300x250 | ||
| Listings 300x600 / 160x600 / 300x250 | ||||||
| Listings Desktop Superliner (728x200) or Leaderboard (728x90) | ||||||
| Listings Mobile 300x250 in line | ||||||
| Listings Desktop Locked Leaderboard | ||||||
| Listings Mobile 320x50 | ||||||
| Superliner Template | All available pages | National/Tier 1, Regional/Tier 2, Certified | Standard, Non-exclusive: less than 100% of available impressions, Sponsorship, Exclusive: 100% of impressions | 728x90, 300x250 | ||
| Retention |
Image Gallery
Details
- Partner:
- KBB
Enhancements
Ad Specs
Last updated: April 23, 2021
Asset Inclusions
Last updated: April 23, 2021