Retention
How It Works
“CAMP 360” is a framework created to deliver strategic marketing capabilities to Cox Auto clients in a way that enables us to be an indispensable member of a client’s digital marketing team and allow us to enter new client segments.
This is about selling Cox Auto marketing capabilities, not products. Simply providing display advertising is not enough. Through collaboration, innovation, and marketing expertise we will influence and elevate our client’s brand perception in the market.
Ad Size
300x250, 728x90, 728x200, 306x435, 1x1, 300x600
Included Solutions
| Included Solutions | Capability | Qualified Page | Targeting | Ad Type | Option to Serve 3rd Party | Creative Size |
|---|---|---|---|---|---|---|
| Featured Offers | Audience, Promoted Content & Editorial, Retention | All available pages | Certified, National/Tier 1, Regional/Tier 2 | IAB (300x250, 728x90) | Yes | 728x90, 300x250 |
| Headband | Audience, Promoted Content & Editorial, Retention | All available pages | National/Tier 1, Regional/Tier 2, Certified | IAB (728X90) | Yes | 728x90 |
| Listings 300x250 | Audience, Audience Extension (Video), Promoted Content & Editorial, Retention | All available pages | National/Tier 1, Regional/Tier 2, Local Reseller/Tier 3, Certified, Major Accounts | Standard, Non-exclusive: less than 100% of available impressions, Sponsorship, Exclusive: 100% of impressions | 300x250 | |
| Listings 300x600 | Retention | Search Form, Style Search Results Page (SLP) | National/Tier 1, Regional/Tier 2, Certified, Major Accounts | Dependent on ad product | 300x600 | |
| Listings Desktop Locked Leaderboard | Retention | Search Results | National/Tier 1, Regional/Tier 2, Certified, Major Accounts | Standard, Non-exclusive: less than 100% of available impressions | Yes | 728x90 |
| Listings Desktop Superliner (728x200) or Leaderboard (728x90) | Retention | Search Results, Vehicle listings pages | National/Tier 1, Regional/Tier 2, Local Reseller/Tier 3, Certified, Major Accounts | Native (Non-IAB) | No | 728x200, 306x435 |
| Shopping Tools Module | Audience, Retention | All available pages | National/Tier 1, Regional/Tier 2, Certified | IAB (300x250, 728x90) | Yes | 300x250, 728x90 |
| Superliner Template | Retention | Search Results, Vehicle listings pages | National/Tier 1, Regional/Tier 2, Local Reseller/Tier 3, Certified, Major Accounts | Native (Non-IAB) | No | 728x200, 306x435 |
| Tout Ad | Audience, Promoted Content & Editorial, Retention | All available pages | National/Tier 1, Regional/Tier 2, Certified | IAB (300x250) | Yes | 300x250 |
Image Gallery
Details
Partner |
KBB |
Enhancements
Ad Specs
Last updated: August 26, 2022
Asset Inclusions
Last updated: August 26, 2022