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Home > Advertising Opportunities > Certified > Retention

Retention

How It Works

Reinforce your brand message on Autotrader with IAB and native executions placed strategically in the path of shoppers already considering your brand.

Package Elements

  • Make Page: Hero & Medium Rectangle
  • Search Results Page (SRP):
    • Locked Leaderboard 728×90 + MMA 320×50
    • Superliner 728×200 + Mobile Superliner 306×435
    • Web/App MMA 320×50
  • Vehicle Details Page (VDP):
    • MREC 300×250 & MMA 320×50
  • Year/Make/Model & Year/Make/Model/Trim (YMM & YMMT):
    • Shopping Tools Module (STM 472×250)

Ad Size

Inclusions: 728x90, 1x1, 300x250, 728x200, 306x435, 320x50, 472x250, 8x8 | Upgrades: 728x90, 320x50, 970x90

Ad Specs

Image Gallery

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Tier 2 Tier 3
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Tier Available on:

Details

Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Package Name: Retention - 2020 Page Name: Make Page Ad Size: 1x1 Ad Name: Hero Ad Serving: First Party IAB/Custom: Custom
Package Name: Retention - 2020 Page Name: Search Results Page (SRP) Ad Size: 728x90 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: Retention - 2020 Page Name: Search Results Page (SRP) Ad Size: 320x50 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: Retention - 2020 Page Name: Search Results Page (SRP) Ad Size: 728x200 Ad Name: Superliner Ad Serving: Third Party IAB/Custom: IAB
Package Name: Retention - 2020 Page Name: Search Results Page (SRP) Ad Size: 306x435 Ad Name: Superliner Ad Serving: Third Party IAB/Custom: IAB
Package Name: Retention - 2020 Page Name: Search Results Page (SRP) Ad Size: 320x50 Ad Name: Mobile Banner Ad Serving: Third Party IAB/Custom: IAB
Package Name: Retention - 2020 Page Name: Vehicle Details Page (VDP) Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Retention - 2020 Page Name: Vehicle Details Page (VDP) Ad Size: 320x50 Ad Name: Mobile Banner Ad Serving: Third Party IAB/Custom: IAB
Package Name: Retention - 2020 Page Name: Year/Make/Model & Year/Make/Model/Trim (YMM & YMMT) Ad Size: 472x250 Ad Name: Shopping Tools Module Ad Serving: First Party IAB/Custom: Custom
Partner:
KBB
Ad Specifications:

All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Unit Portfolio.

Enhancements

Ad Specs

Last updated: April 24, 2020
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Ad Specs

View the Ad Specs Directory ›

Asset Inclusions

Last updated: April 24, 2020
Asset Inclusions Master Table Export As CSV Print This Page
Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Package Name: Retention - 2020 Page Name: Make Page Ad Size: 1x1 Ad Name: Hero Ad Serving: First Party IAB/Custom: Custom
Package Name: Retention - 2020 Page Name: Search Results Page (SRP) Ad Size: 728x90 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: Retention - 2020 Page Name: Search Results Page (SRP) Ad Size: 320x50 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: Retention - 2020 Page Name: Search Results Page (SRP) Ad Size: 728x200 Ad Name: Superliner Ad Serving: Third Party IAB/Custom: IAB
Package Name: Retention - 2020 Page Name: Search Results Page (SRP) Ad Size: 306x435 Ad Name: Superliner Ad Serving: Third Party IAB/Custom: IAB
Package Name: Retention - 2020 Page Name: Search Results Page (SRP) Ad Size: 320x50 Ad Name: Mobile Banner Ad Serving: Third Party IAB/Custom: IAB
Package Name: Retention - 2020 Page Name: Vehicle Details Page (VDP) Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Retention - 2020 Page Name: Vehicle Details Page (VDP) Ad Size: 320x50 Ad Name: Mobile Banner Ad Serving: Third Party IAB/Custom: IAB
Package Name: Retention - 2020 Page Name: Year/Make/Model & Year/Make/Model/Trim (YMM & YMMT) Ad Size: 472x250 Ad Name: Shopping Tools Module Ad Serving: First Party IAB/Custom: Custom

Business Rules

Last updated: April 24, 2020
Business Rules Master Export As CSV Print This Page
  Retention
Funnel Lower Funnel
Supersection Used
New
Advanced Search Form
Platform Desktop
Tablet
Mobile
Advertiser(s) National/Tier 1
Pages
Search Results
Vehicle Details Page
Make targeted pages
Year Make Model (YMM)
Year Make Model Trim (YMMT)
Segments None
Duration 1 month
Ad Type Standard, Non-exclusive: less than 100% of available impressions
Sponsorship, Exclusive: 100% of impressions
Geography National
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 1x1
  • 728x90
  • 320x50
  • 300x250
  • 8x8
  • 728x200
  • 306x435
  • 472x250
Ad Size Upgrade Options

The following sizes apply:

  • 728x90
  • 320x50
  • 970×90
Lead Time 10 business days

Related Marketing Assets

Last updated: April 24, 2020
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Retention Value PDF

Retention Business Rules PDF