OEM Solutions

Retention Package – 2019

How It Works

Premium Audience/Contextual Bundle

Reinforce your brand message on Autotrader with IAB and native executions placed strategically in the path of shoppers already considering your brand.

NOTE: The new header assets/sizes; removal of the 300×600 and the addition of the 300×250 will be reflected for calendar year clients orders that have purchased the Retention package.

ACTIVELY AVAILABLE INCLUSIONS:

  • Responsive make landing page: header (1300×300 large breakpoint and 400×50 small breakpoint) and medium rectangle (300×250), new model call-out image sits at the base of the header, 728×90 & 320×50 (320×50 only on mobile breakpoints)
  • Advanced Search Form 300×250/300×600
  • Search Results Page
    •  Leaderboard – Desktop / Tablet: 728×90, Mobile: 320×50
    • Superliner – Desktop / Tablet: 728×200, Mobile: 306×435
    • Mobile App 320×50
  • Vehicle Detail Pages
    • Core site: 300×250
    • Mobile app: 320×50
  • Upgrades:
    • Research 300×250 (make/model contextual targeting)
    • Audience Premium (make/model)

Ad Size

Make Landing Page Header (1300x300, 400x50), 300x250, 300x600, Spotlight: Desktop/Tablet: 728x200 & Mobile: 306x435, Leaderboard: Desktop / Tablet: 728x90, Mobile: 320x50, Mobile App 320x50 + Upgrade Options

Details

Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Package Name: Retention Package - 2019 Page Name: Make Landing Page Ad Size: 1300x300, 400x50 Ad Name: Header Ad Serving: Site Served IAB/Custom: Custom
Package Name: Retention Package - 2019 Page Name: Make Landing Page Ad Size: (300x250), Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Retention Package - 2019 Page Name: Make Landing Page Ad Size: 728x90 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: Retention Package - 2019 Page Name: Make Landing Page Ad Size: 320x50 Ad Name: Mobile Banner Ad Serving: Third Party IAB/Custom: IAB
Package Name: Retention Package - 2019 Page Name: Make Landing Page Ad Size: 1x1 Ad Name: Model Call Out Image Ad Serving: Third Party IAB/Custom: Custom
Package Name: Retention Package - 2019 Page Name: Advanced Search Form Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Retention Package - 2019 Page Name: Advanced Search Form Ad Size: 300x600 Ad Name: Filmstrip Ad Serving: Third Party IAB/Custom: IAB
Package Name: Retention Package - 2019 Page Name: Search Results Page Ad Size: 728x200 Ad Name: Superliner Ad Serving: Third Party IAB/Custom: IAB/Custom
Package Name: Retention Package - 2019 Page Name: Search Results Page Ad Size: 306x435 Ad Name: Superliner Ad Serving: Third Party IAB/Custom: IAB
Package Name: Retention Package - 2019 Page Name: Search Results Page Ad Size: 728x90 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: Retention Package - 2019 Page Name: Search Results Page Ad Size: 320x50 Ad Name: Mobile Banner Ad Serving: Third Party IAB/Custom: IAB
Package Name: Retention Package - 2019 Page Name: Vehicle Details Page Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Retention Package - 2019 Page Name: Vehicle Details Page Ad Size: 320x50 Ad Name: Mobile app Ad Serving: Third Party IAB/Custom: IAB
Package Name: Retention Package - 2019 Page Name: Upgrade: Research / Editorial MREC Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Retention Package - 2019 Page Name: Upgrade: Premium Audience Onsite and / or Offsite Ad Size: 728x90 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: Retention Package - 2019 Page Name: Upgrade: Premium Audience Onsite and / or Offsite Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Targeting:
  • Commercial
  • Coupe/Hatchback
  • Hybrid
  • Luxury Sedan
  • Luxury SUV
  • Sedan
  • SUV/Crossover
  • Truck
  • Van
Onsite BTC Targeting Codes:

Std: Body Style: Car

Std: Body Style: Convertible

Std: Body Style: Coupe

Std: Body Style: Crossover

Std: Body Style: Hatchback

Std: Body Style: Sedan

Std: Body Style: SUV

Std: Body Style: Truck

Std: Body Style: Van

Std: Body Style: Wagon

Std: Bodystyle: Luxury Car

Std: Bodystyle: Luxury SUV

Std: Bodystyle: Luxury Car & SUV

Std: Bodystyle: Compact SUV / CUV

Std: Bodystyle: Compact Car

Std: Bodystyle: Midsize Car

Std: Bodystyle: Midsize SUV / CUV

Std: Bodystyle: Fullsize Car

Std: Bodystyle: Fullsize SUV / CUV

Std: Bodystyle: Convertible: Used

Std: Bodystyle: Coupe: Used

Std: Bodystyle: Hatchback: Used

Std: Bodystyle: Sedan: Used

Std: Bodystyle: Truck: Used

Std: Bodystyle: Van: Used

Std: Bodystyle: Wagon: Used

Std: Bodystyle: Crossover: Used

Std: Bodystyle: Luxury: Used

Std: Bodystyle: Hybrid/Electric: Used

Page(s):
  • Make Search
  • Search Form
  • Search Results
  • Vehicle Details
  • Research/Editorial

 

Ad Spec Highlights:

NOTE: The new header assets/sizes; removal of the 300×600 and the addition of the 300×250 will be reflected for calendar year clients orders that have purchased the Retention package starting in May through the end of the year.

Half page will be retired at the end of Q1 2019.

Upcoming inclusions/upgrades includes ad specs for:

Partner:
KBB
Ad Specifications:

All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Unit Portfolio.

Enhancements

Asset Inclusions

Last updated: November 25, 2019
Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Package Name: Retention Package - 2019 Page Name: Make Landing Page Ad Size: 1300x300, 400x50 Ad Name: Header Ad Serving: Site Served IAB/Custom: Custom
Package Name: Retention Package - 2019 Page Name: Make Landing Page Ad Size: (300x250), Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Retention Package - 2019 Page Name: Make Landing Page Ad Size: 728x90 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: Retention Package - 2019 Page Name: Make Landing Page Ad Size: 320x50 Ad Name: Mobile Banner Ad Serving: Third Party IAB/Custom: IAB
Package Name: Retention Package - 2019 Page Name: Make Landing Page Ad Size: 1x1 Ad Name: Model Call Out Image Ad Serving: Third Party IAB/Custom: Custom
Package Name: Retention Package - 2019 Page Name: Advanced Search Form Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Retention Package - 2019 Page Name: Advanced Search Form Ad Size: 300x600 Ad Name: Filmstrip Ad Serving: Third Party IAB/Custom: IAB
Package Name: Retention Package - 2019 Page Name: Search Results Page Ad Size: 728x200 Ad Name: Superliner Ad Serving: Third Party IAB/Custom: IAB/Custom
Package Name: Retention Package - 2019 Page Name: Search Results Page Ad Size: 306x435 Ad Name: Superliner Ad Serving: Third Party IAB/Custom: IAB
Package Name: Retention Package - 2019 Page Name: Search Results Page Ad Size: 728x90 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: Retention Package - 2019 Page Name: Search Results Page Ad Size: 320x50 Ad Name: Mobile Banner Ad Serving: Third Party IAB/Custom: IAB
Package Name: Retention Package - 2019 Page Name: Vehicle Details Page Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Retention Package - 2019 Page Name: Vehicle Details Page Ad Size: 320x50 Ad Name: Mobile app Ad Serving: Third Party IAB/Custom: IAB
Package Name: Retention Package - 2019 Page Name: Upgrade: Research / Editorial MREC Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Retention Package - 2019 Page Name: Upgrade: Premium Audience Onsite and / or Offsite Ad Size: 728x90 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: Retention Package - 2019 Page Name: Upgrade: Premium Audience Onsite and / or Offsite Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB

Business Rules

Last updated: November 25, 2019
Ad Size

Make Landing Page Header (1300×300, 400×50), 300×250, Spotlight: Desktop/Tablet: 728×200 & Mobile: 306×435, Leaderboard: Desktop / Tablet: 728×90, Mobile: 320×50, Mobile App 320×50 + Upgrade Options

  Retention Package
Funnel Lower Funnel
Supersection Used
New
Platform Desktop
Tablet
Mobile
Advertiser(s) National/Tier 1
Regional/Tier 2
Pages
Make targeted pages
Advanced Search Form
Vehicle Details Page
Car Research Browse Landing Page
Audience Premium: Upgrade
Audience Offsite
Segments
  • Commercial
  • Coupe/Hatchback
  • Hybrid
  • Luxury SUV
  • Luxury Car
  • Sedan
  • SUV/Crossover
  • Truck
  • Van/Minivan
Duration Any
Ad Type Standard, Non-exclusive: less than 100% of available impressions
Geography National
Ad Serving Site-served, agency tracking tags optional
Third Party
Ad Size

The following sizes apply:

  • 300x250
  • 320x50
  • 728x90
  • 306x435
  • 1300x300
  • 400x50
Ad Size Upgrade Options
Lead Time 5 business days