OEM Solutions

Retention Package – 2019

Premium Audience/Contextual Bundle

Reinforce your brand message on Autotrader with IAB and native executions placed strategically in the path of shoppers already considering your brand.

Includes:

  • Redesigned & responsive make landing page: hero (1300×520) and medium rectangle (300×250)
  • Advanced Search Form 300×250, 300×600
  • Search Results Page
    • Desktop/Tablet: Premium Leaderboard / Listing Liner
    • Desktop/Tablet: Premium Spotlight / Spotlight
    • Mobile App 320×50
  • Vehicle Detail Pages
    • Core site: 300×250
    • Mobile app: 320×50
  • Upgrades:
    • Search results page: Superliners & Suggested Filters Sponsorship
    • Research 300×250 (make/model contextual targeting)
    • Audience Premium (make/model)
Ad Size

hero, 300x250, 300x600, 728x90, Premium Spotlight/Spotlight, 320x50, Premium Leaderboard/Listings Liner

PDF
Download Ad Specs:
Medium Rectangle – 300×250
Mobile 320×50
Half Page
Spotlight
Ad Specifications:

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.

What the Package Includes:
Page Name Included in Package Version Ad Size Ad Serving Tags/Details Required IAB / Custom Targeting Criteria
Make Landing Page    Header and Medium Rectangle (300x250)      IAB/Custom   
Advanced Search Form    300x250 or 300x600      IAB   
Search Results Page    Desktop/Tablet: Premium Leaderboard / Listing Liner Desktop/Tablet: Premium Spotlight / Spotlight Mobile App 320x50      IAB/Custom   
Vehicle Details Page    Core site: 300x250; Mobile app: 320x50      IAB   
Research / Editorial MREC (Upgrade)    300x250      IAB  Make/Model Contextual Targeting 
Premium Audience Onsite and / or Offsite (Upgrade)    728x90, 300x250      IAB   
Targeting:
  • Commercial
  • Coupe/Hatchback
  • Hybrid
  • Luxury Sedan
  • Luxury SUV
  • Sedan
  • SUV/Crossover
  • Truck
  • Van
Onsite BTC Targeting Codes:

Std: Body Style: Car

Std: Body Style: Convertible

Std: Body Style: Coupe

Std: Body Style: Crossover

Std: Body Style: Hatchback

Std: Body Style: Sedan

Std: Body Style: SUV

Std: Body Style: Truck

Std: Body Style: Van

Std: Body Style: Wagon

Std: Bodystyle: Luxury Car

Std: Bodystyle: Luxury SUV

Std: Bodystyle: Luxury Car & SUV

Std: Bodystyle: Compact SUV / CUV

Std: Bodystyle: Compact Car

Std: Bodystyle: Midsize Car

Std: Bodystyle: Midsize SUV / CUV

Std: Bodystyle: Fullsize Car

Std: Bodystyle: Fullsize SUV / CUV

Std: Bodystyle: Convertible: Used

Std: Bodystyle: Coupe: Used

Std: Bodystyle: Hatchback: Used

Std: Bodystyle: Sedan: Used

Std: Bodystyle: Truck: Used

Std: Bodystyle: Van: Used

Std: Bodystyle: Wagon: Used

Std: Bodystyle: Crossover: Used

Std: Bodystyle: Luxury: Used

Std: Bodystyle: Hybrid/Electric: Used

Page(s):
  • Make Search
  • Search Form
  • Search Results
  • Vehicle Details
  • Research/Editorial

 

Partner:
KBB
Marketing Materials