OEM Solutions

Retention Package – 2019

How It Works

Premium Audience/Contextual Bundle

Reinforce your brand message on Autotrader with IAB and native executions placed strategically in the path of shoppers already considering your brand.

NOTE: The new header assets/sizes; removal of the 300×600 and the addition of the 300×250 will be reflected for calendar year clients orders that have purchased the Retention package.

The launch of Autotrader’s new responsive SEO friendly Collection Pages for Body Style and Make is expected to have development begin in Q2 approximately late April or May. We expect the updated Body Style and Make pages to launch in May or June. Current specs for New Car Segment Sponsorship and Retention packages should be utilized until Q2 dates have been confirmed for Body Style and Make pages. If you have sponsorship orders planned to start in May or June, provide both current and new specs. Any contract adjustments should continue as planned.

ACTIVELY AVAILABLE INCLUSIONS:

  • Responsive make landing page: header (990×233 beginning of Q1 2019, then later Q2 2019 1300×300 large breakpoint and 400×50 small breakpoint) and medium rectangle (300×250), new model call-out image sits at the base of the header, 728×90 & 320×50 (320×50 only on mobile breakpoints)
  • Advanced Search Form 300×250/300×600
  • Search Results Page
    •  Leaderboard – Desktop / Tablet: 728×90, Mobile: 320×50
    • Spotlight – Desktop / Tablet: 728×200, Mobile: 306×435
    • Mobile App 320×50
  • Vehicle Detail Pages
    • Core site: 300×250
    • Mobile app: 320×50
  • Upgrades:
    • Research 300×250 (make/model contextual targeting)
    • Audience Premium (make/model)

UPCOMING INCLUSIONS, LATER IN Q2 2019:

  • Responsive make landing page: header (1300×300 large breakpoint and 400×50 small breakpoint) and medium rectangle (300×250), new model call-out image sits at the base of the header
  • Advanced Search Form 300×250
  • Search Results Page
    •  Leaderboard – Desktop / Tablet: 728×90, Mobile: 320×50
    • Spotlight – Desktop / Tablet: 728×200, Mobile: 306×435
    • Mobile App 320×50
  • Vehicle Detail Pages
    • Core site: 300×250
    • Mobile app: 320×50
  • Upgrades:
    • Research 300×250 (make/model contextual targeting)
    • Audience Premium (make/model)

Ad Size

Make Landing Page Header (1300x300, 400x50), 300x250, 300x600, Spotlight: Desktop/Tablet: 728x200 & Mobile: 306x435, Leaderboard: Desktop / Tablet: 728x90, Mobile: 320x50, Mobile App 320x50 + Upgrade Options

Details

Page Name Included in Package Version Ad Size Ad Serving Tags/Details Required IAB / Custom Targeting Criteria
Page Name
Make Landing Page
Included in Package Version
Ad Size
Header (1300x300, 400x50)
Ad Serving
Site Served
Tags/Details Required
IAB / Custom
Custom
Targeting Criteria
Page Name
Make Landing Page
Included in Package Version
Ad Size
Medium Rectangle (300x250), 728x90, 320x50
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Page Name
Make Landing Page
Included in Package Version
Ad Size
Model Call Out Image (a max width of 240 and should be a transparent png)
Ad Serving
Tags/Details Required
IAB / Custom
Custom
Targeting Criteria
Page Name
Advanced Search Form
Included in Package Version
Ad Size
300x250 or 300x600
Ad Serving
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Page Name
Search Results Page
Included in Package Version
Ad Size
Spotlight: Desktop/Tablet: 728x200 & Mobile: 306x435, Leaderboard: Desktop / Tablet: 728x90, Mobile: 320x50, Mobile App 320x50
Ad Serving
Tags/Details Required
IAB / Custom
IAB/Custom
Targeting Criteria
Page Name
Vehicle Details Page
Included in Package Version
Ad Size
Core site: 300x250; Mobile app: 320x50
Ad Serving
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Page Name
Upgrade: Research / Editorial MREC
Included in Package Version
Ad Size
300x250
Ad Serving
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Make/Model Contextual Targeting
Page Name
Upgrade: Premium Audience Onsite and / or Offsite
Included in Package Version
Ad Size
728x90, 300x250
Ad Serving
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Targeting:
  • Commercial
  • Coupe/Hatchback
  • Hybrid
  • Luxury Sedan
  • Luxury SUV
  • Sedan
  • SUV/Crossover
  • Truck
  • Van
Onsite BTC Targeting Codes:

Std: Body Style: Car

Std: Body Style: Convertible

Std: Body Style: Coupe

Std: Body Style: Crossover

Std: Body Style: Hatchback

Std: Body Style: Sedan

Std: Body Style: SUV

Std: Body Style: Truck

Std: Body Style: Van

Std: Body Style: Wagon

Std: Bodystyle: Luxury Car

Std: Bodystyle: Luxury SUV

Std: Bodystyle: Luxury Car & SUV

Std: Bodystyle: Compact SUV / CUV

Std: Bodystyle: Compact Car

Std: Bodystyle: Midsize Car

Std: Bodystyle: Midsize SUV / CUV

Std: Bodystyle: Fullsize Car

Std: Bodystyle: Fullsize SUV / CUV

Std: Bodystyle: Convertible: Used

Std: Bodystyle: Coupe: Used

Std: Bodystyle: Hatchback: Used

Std: Bodystyle: Sedan: Used

Std: Bodystyle: Truck: Used

Std: Bodystyle: Van: Used

Std: Bodystyle: Wagon: Used

Std: Bodystyle: Crossover: Used

Std: Bodystyle: Luxury: Used

Std: Bodystyle: Hybrid/Electric: Used

Page(s):
  • Make Search
  • Search Form
  • Search Results
  • Vehicle Details
  • Research/Editorial

 

Ad Spec Highlights:

NOTE: The new header assets/sizes; removal of the 300×600 and the addition of the 300×250 will be reflected for calendar year clients orders that have purchased the Retention package starting in May through the end of the year.

Half page will be retired at the end of Q1 2019.

Upcoming inclusions/upgrades includes ad specs for:

Partner:
KBB
Ad Specifications:

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.

Enhancements

Asset Inclusions

Last updated: June 18, 2019
Page Name Included in Version Ad Size Ad Serving Tags/Details Required IAB/Custom Targeting Criteria
Page Name: Make Landing Page Included in Version: Ad Size: Header (1300x300, 400x50) Ad Serving: Site Served Tags/Details Required: IAB/Custom: Custom Targeting Criteria:
Page Name: Make Landing Page Included in Version: Ad Size: Medium Rectangle (300x250), 728x90, 320x50 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria:
Page Name: Make Landing Page Included in Version: Ad Size: Model Call Out Image (a max width of 240 and should be a transparent png) Ad Serving: Tags/Details Required: IAB/Custom: Custom Targeting Criteria:
Page Name: Advanced Search Form Included in Version: Ad Size: 300x250 or 300x600 Ad Serving: Tags/Details Required: IAB/Custom: IAB Targeting Criteria:
Page Name: Search Results Page Included in Version: Ad Size: Spotlight: Desktop/Tablet: 728x200 & Mobile: 306x435, Leaderboard: Desktop / Tablet: 728x90, Mobile: 320x50, Mobile App 320x50 Ad Serving: Tags/Details Required: IAB/Custom: IAB/Custom Targeting Criteria:
Page Name: Vehicle Details Page Included in Version: Ad Size: Core site: 300x250; Mobile app: 320x50 Ad Serving: Tags/Details Required: IAB/Custom: IAB Targeting Criteria:
Page Name: Upgrade: Research / Editorial MREC Included in Version: Ad Size: 300x250 Ad Serving: Tags/Details Required: IAB/Custom: IAB Targeting Criteria: Make/Model Contextual Targeting
Page Name: Upgrade: Premium Audience Onsite and / or Offsite Included in Version: Ad Size: 728x90, 300x250 Ad Serving: Tags/Details Required: IAB/Custom: IAB Targeting Criteria:

Business Rules

Last updated: June 18, 2019
Ad Size

Make Landing Page Header (1300×300, 400×50), 300×250, Spotlight: Desktop/Tablet: 728×200 & Mobile: 306×435, Leaderboard: Desktop / Tablet: 728×90, Mobile: 320×50, Mobile App 320×50 + Upgrade Options

  Retention Package
Funnel Lower Funnel
Supersection Used
New
Platform Desktop
Tablet
Mobile
Advertiser(s) National/Tier 1
Regional/Tier 2
Pages
Make targeted pages
Advanced Search Form
Vehicle Details Page
Car Research Browse Landing Page
Audience Premium: Upgrade
Audience Offsite
Segments
  • Commercial
  • Coupe/Hatchback
  • Hybrid
  • Luxury SUV
  • Luxury Car
  • Sedan
  • SUV/Crossover
  • Truck
  • Van/Minivan
Duration Any
Ad Type Standard, Non-exclusive: less than 100% of available impressions
Geography National
Ad Serving Site-served, agency tracking tags optional
Third Party
Ad Size

The following sizes apply:

  • 300x250
  • 320x50
  • 728x90
  • 306x435
  • 1300x300
  • 400x50
Lead Time 5 business days