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Promoted Content Package – 2019, 2020

How It Works

Partner with Cox Auto’s marketing team to leverage our content to promote related model content across the web

Leverage Cox Auto’s branding, “voice”, and credibility to generate interest in your model/brand

Change perceptions and insert your brand/model into consideration sets leveraging Cox Auto’s trusted brands

Ad Size

316x320, 300x250, 300x50, 728x90

Fulfillment

10 day lead time

Details

Page Name Included in Package Version Ad Size Ad Serving Tags/Details Required IAB / Custom Targeting Criteria
Partner:
KBB
Ad Specs:
  • Funnel: Upper Funnel
  • Supersection: Homepage
  • Platform: Desktop, Tablet, Mobile
  • Advertiser: National
  • Pages: Homepage – desktop & tablet | Home-screen mobile web only
  • Segments: None
  • Duration: 1 month
  • Ad Type: Sponsorship, Exclusive: 100% of impressions
  • Geography: National
  • Ad Serving: Site-served, agency tracking tags optional (316×320) | Third Party (300×250, 320×50, 728×90)
  • Ad Size: 316×320, 300×250, 300×50, 728×90
  • Lead Time: 10 business days

Enhancements

Asset Inclusions

Last updated: September 27, 2019

Business Rules

Last updated: September 27, 2019
  • All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

    Product approval required for all custom ads not built by Autotrader.

Homepage Promoted Content: 248×225

Editorial Page: 300×250, 300×600

Homepage Endemic Converter – Upgrades: Promoted Content

2019 Momentum Base/Max: Top locked article (Top article locked) on Homepage Car News & Reviews section & offsite promoted content (for month), New Car Education HP locked article and Promoted Content offsite (for the month) – assuming article exists

2019 New Car Education Sponsorship: Promoted Content – Off-Site (New Car Audience), Main & New Car Research Landing Page: Locked Article

  Promoted Content Package
Funnel Lower Funnel
Offsite
Supersection Offsite
Homepage
New
Platform Desktop
Tablet
Mobile
Advertiser(s) National/Tier 1
Pages
Homepage - desktop & tablet
Homescreen mobile web only
Car Research Browse Landing Page
Optional: Research/Editorial (make/model contextual target)
Segments None
Duration 1 month
Ad Type Sponsorship, Exclusive: 100% of impressions
Geography National
Ad Serving Site-served, agency tracking tags optional
Ad Size

The following sizes apply:

  • Custom
  • 248x225
  • 300x50
  • 300x250
  • 300x600
  • 728x90

Onsite Ad Sizes: Custom, 248x225, 300x250, 300x600
Offsite Ad Sizes: 728x90, 300x50, 300x250

Lead Time 10 business days