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Promoted Content Package – 2019, 2020

How It Works

Partner with Cox Auto’s marketing team to leverage our content to promote related model content across the web

Leverage Cox Auto’s branding, “voice”, and credibility to generate interest in your model/brand

Change perceptions and insert your brand/model into consideration sets leveraging Cox Auto’s trusted brands

Promoted Content Highlights

  • Homepage
    • 248×225, 300×50, 300×250, 300×600, 728×90
  • Car Research Browse Landing Page
    • 248×225, 300×50, 300×250, 300×600, 728×90
  • Research/Editorial (make/model contextual target)
    • 248×225, 300×50, 300×250, 300×600, 728×90
  • Offsite
    • 728×90, 300×50, 300×250

Ad Size

316x320, 300x250, 300x50, 728x90, 248x225, 300x600

Fulfillment

10 day lead time

Details

Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Package Name: Promoted Content Package Page Name: Homepage Ad Size: 248x225, 300x50, 300x250, 300x600, 728x90 Ad Name: Ad Serving: Site Served IAB/Custom: Custom/IAB
Package Name: Promoted Content Package Page Name: Car Research Browse Landing Page Ad Size: 248x225, 300x50, 300x250, 300x600, 728x90 Ad Name: Ad Serving: Site Served IAB/Custom: Custom/IAB
Package Name: Promoted Content Package Page Name: Research/Editorial (make/model contextual target) Ad Size: 248x225, 300x50, 300x250, 300x600, 728x90 Ad Name: Ad Serving: Site Served IAB/Custom: Custom/IAB
Package Name: Promoted Content Package Page Name: Offsite Ad Size: 728x90, 300x50, 300x250 Ad Name: Ad Serving: Site Served IAB/Custom: IAB
Partner:
KBB
Ad Specs:
  • Funnel: Upper Funnel
  • Supersection: Homepage
  • Platform: Desktop, Tablet, Mobile
  • Advertiser: National
  • Pages: Homepage – desktop & tablet | Home-screen mobile web only
  • Segments: None
  • Duration: 1 month
  • Ad Type: Sponsorship, Exclusive: 100% of impressions
  • Geography: National
  • Ad Serving: Site-served, agency tracking tags optional (316×320) | Third Party (300×250, 320×50, 728×90)
  • Ad Size: 316×320, 300×250, 300×50, 728×90
  • Lead Time: 10 business days

Enhancements

Asset Inclusions

Last updated: January 8, 2020
Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Package Name: Promoted Content Package Page Name: Homepage Ad Size: 248x225, 300x50, 300x250, 300x600, 728x90 Ad Name: Ad Serving: Site Served IAB/Custom: Custom/IAB
Package Name: Promoted Content Package Page Name: Car Research Browse Landing Page Ad Size: 248x225, 300x50, 300x250, 300x600, 728x90 Ad Name: Ad Serving: Site Served IAB/Custom: Custom/IAB
Package Name: Promoted Content Package Page Name: Research/Editorial (make/model contextual target) Ad Size: 248x225, 300x50, 300x250, 300x600, 728x90 Ad Name: Ad Serving: Site Served IAB/Custom: Custom/IAB
Package Name: Promoted Content Package Page Name: Offsite Ad Size: 728x90, 300x50, 300x250 Ad Name: Ad Serving: Site Served IAB/Custom: IAB

Business Rules

Last updated: January 8, 2020
  • All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

    Product approval required for all custom ads not built by Autotrader.

  • Homepage Promoted Content: 248×225
  • Editorial Page: 300×250, 300×600
  • Onsite Ad Sizes: Custom, 248×225, 300×250, 300×600
  • Offsite Ad Sizes: 728×90, 300×50, 300×250
  Promoted Content Package
Funnel Lower Funnel
Offsite
Supersection Offsite
Homepage
New
Platform Desktop
Tablet
Mobile
Advertiser(s) National/Tier 1
Pages
Homepage - desktop & tablet
Homescreen mobile web only
Car Research Browse Landing Page
Optional: Research/Editorial (make/model contextual target)
Segments None
Duration 1 month
Ad Type Sponsorship, Exclusive: 100% of impressions
Geography National
Ad Serving Site-served, agency tracking tags optional
Ad Size

The following sizes apply:

  • Custom
  • 248x225
  • 300x50
  • 300x250
  • 300x600
  • 728x90
Ad Size Upgrade Options
Lead Time 10 business days