OEM Solutions

Promoted Content Package – 2019

Partner with Cox Auto’s marketing team to leverage our content to promote related model content across the web

Leverage Cox Auto’s branding, “voice”, and credibility to generate interest in your model/brand

Change perceptions and insert your brand/model into consideration sets leveraging Cox Auto’s trusted brands

Ad Size

316x320, 300x250, 300x50, 728x90


10 day lead time

Business Rules

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.

Product approval required for all custom ads not built by Autotrader.

Download Ad Specs:
Medium Rectangle – 300×250
Mobile 320×50
Ad Specs:
  • Funnel: Upper Funnel
  • Supersection: Homepage
  • Platform: Desktop, Tablet, Mobile
  • Advertiser: National
  • Pages: Homepage – desktop & tablet | Home-screen mobile web only
  • Segments: None
  • Duration: 1 month
  • Ad Type: Sponsorship, Exclusive: 100% of impressions
  • Geography: National
  • Ad Serving: Site-served, agency tracking tags optional (316×320) | Third Party (300×250, 320×50, 728×90)
  • Ad Size: 316×320, 300×250, 300×50, 728×90
  • Lead Time: 10 business days