Promoted Content & Editorial
How It Works
IAB Templates: Featured Offers, Find Deals, Latest Offers, Headband, Schedule Test Drive, Shopping Tools Module, SKIM, Tout, Vehicle Recommendation.
Promoted Content and Editorial also includes: Owner Loyalty Promoted Content and Certified Pre-Owned (CPO) Learning Center.
HIGHLIGHTS
- Enhanced product page experience
- Retention exclusivity for all participating models
- CAMP partners have exclusivity of all units, blocking competitors from appearing on product pages | CAMP = COX Automotive Marketing Partnership
OVERVIEW
Acquire new and qualified Cox Auto shoppers with trusted Cox Auto messaging
Ad Size
300x250, 728x90, 1x1
Included Solutions
| Included Solutions | Capability | Qualified Page | Targeting | Ad Type | Option to Serve 3rd Party | Creative Size |
|---|---|---|---|---|---|---|
| CPO Learning Center | Promoted Content & Editorial | Custom page | National/Tier 1, Certified | Native (Non-IAB) | Yes | Custom |
| Featured Offer | Audience, Promoted Content & Editorial, Retention | All available pages | Certified, National/Tier 1, Regional/Tier 2 | IAB (300x250, 728x90) | Yes | 728x90, 300x250 |
| Find Deals | Audience, Retention | All available pages | National/Tier 1, Regional/Tier 2, Certified | IAB (300x250, 728x90) | Yes | 300x250, 728x90 |
| Headband | Audience, Promoted Content & Editorial, Retention | All available pages | National/Tier 1, Regional/Tier 2, Certified | IAB (300x250, 728x90) | Yes | 728x90, 300x250 |
| Latest Offers | Promoted Content & Editorial | |||||
| Schedule a Test Drive | Audience, Promoted Content & Editorial, Retention | Year Make Model (YMM), Year Make Model Trim (YMMT), Vehicle Details Pages, Make Search Page | National/Tier 1, Regional/Tier 2, Certified | IAB (300x250, 728x90) | Yes | 300x250, 728x90 |
| Shopping Tools Module | Audience, Retention | All available pages | National/Tier 1, Regional/Tier 2, Certified | IAB (300x250, 728x90) | Yes | 300x250, 728x90 |
| SKIM Template | Audience, Retention | All available pages | National/Tier 1, Regional/Tier 2, Certified | IAB (300x250, 728x90) | Yes | 300x250, 728x90 |
| Tout Ad | Audience, Promoted Content & Editorial, Retention | All available pages | National/Tier 1, Regional/Tier 2, Certified | IAB (300x250, 728x90) | Yes | 300x250, 728x90 |
| Vehicle Recommendation | Audience, Retention | All available pages | National/Tier 1, Regional/Tier 2, Certified | IAB (300x250, 728x90) | Yes | 728x90, 300x250 |
Image Gallery
Details
- Product elements:
- Target audiences based on shopping activity
- Native ads across Facebook and other sites call attention to your model articles on Cox Auto sites
- Ads appear from Cox Auto handles and maintain distinctive brand voice
- Exclusive ownership of display banners on landing page
- Partner:
- KBB
Enhancements
Ad Specs
Last updated: July 16, 2021
Asset Inclusions
Last updated: July 16, 2021