OEM Solutions

Promoted Content & Editorial

How It Works

IAB Templates: Featured Offers, Find Deals, Latest Offers, Headband, Schedule Test Drive, Shopping Tools Module, SKIM Template, Tout Ad, Vehicle Recommendation.

Promoted Content and Editorial also includes: Owner Loyalty Promoted Content and CPO Learning Center.

HIGHLIGHTS

  • Enhanced product page experience
  • Retention exclusivity for all participating models
  • CAMP partners have exclusivity of all units, blocking competitors from appearing on product pages | CAMP = COX Automotive Marketing Partnership

OVERVIEW

Acquire new and qualified Cox Auto shoppers with trusted Cox Auto messaging

Included Solutions

Details

PRODUCT ELEMENTS:
  • Target audiences based on shopping activity
  • Native ads across Facebook and other sites call attention to your model articles on Cox Auto sites
  • Ads appear from Cox Auto handles and maintain distinctive brand voice
  • Exclusive ownership of display banners on landing page
Partner:
KBB

Enhancements

Asset Inclusions

Last updated: April 22, 2021

Business Rules