Promoted Content & Editorial
How It Works
IAB Templates: Featured Offers, Latest Offers, Headband, Shopping Tools Module, Tout, Vehicle Recommendation.
Promoted Content and Editorial includes the Certified Pre-Owned (CPO) Learning Center.
HIGHLIGHTS
- Enhanced product page experience
- Retention exclusivity for all participating models
- CAMP partners have exclusivity of all units, blocking competitors from appearing on product pages | COX Automotive Marketing Partnership
OVERVIEW
Acquire new and qualified Cox Auto shoppers with trusted Cox Auto messaging
Ad Size
300x250, 728x90, Custom
Included Solutions
| Included Solutions | Capability | Qualified Page | Targeting | Ad Type | Option to Serve 3rd Party | Creative Size |
|---|---|---|---|---|---|---|
| CPO Advantage | Audience | Car Research Certified Landing Page | Certified, National/Tier 1 | No | 300x250, 320x50, Custom | |
| CPO Learning Center | Promoted Content & Editorial | Custom page, Vehicle Details Pages | National/Tier 1, Certified | Native (Non-IAB) | Yes | Custom |
| Featured Offer | Audience, Promoted Content & Editorial, Retention | All available pages | Certified, National/Tier 1, Regional/Tier 2 | IAB (300x250, 728x90) | No | 728x90, 300x250 |
| Headband | Audience, Promoted Content & Editorial, Retention | All available pages | National/Tier 1, Regional/Tier 2, Certified | IAB (728X90) | Yes | 728x90 |
| Latest Offers | Promoted Content & Editorial | All available pages | National/Tier 1, Regional/Tier 2 | Native (IAB) | No | 300x250, 728x90 |
| Shopping Tools Module | Audience, Retention | All available pages | National/Tier 1, Regional/Tier 2, Certified | IAB (300x250, 728x90) | Yes | 300x250, 728x90 |
| Tout Ad | Audience, Promoted Content & Editorial, Retention | All available pages | National/Tier 1, Regional/Tier 2, Certified | IAB (300x250) | Yes | 300x250 |
Image Gallery
Details
Product elements |
|
Partner |
KBB |
Enhancements
Ad Specs
Last updated: December 28, 2022
Asset Inclusions
Last updated: December 28, 2022
Business Rules
Last updated: December 28, 2022
| Promoted Content & Editorial | |
|---|---|
| Funnel |
Lower Funnel Offsite |
| Supersection |
Offsite Homepage New Certified |
| Platform |
Desktop Tablet Mobile |
| Advertiser(s) | National/Tier 1 Regional/Tier 2 |
| Pages |
Car Research Browse Landing Page Optional: Research/Editorial (make/model contextual target) |
| Segments | None |
| Duration | 1 month |
| Ad Type | |
| Geography |
National |
| Ad Serving | |
| Ad Size |
The following sizes apply:
|
| Option to Serve 3rd Party | |
| Lead Time |
10 business days |