OEM Solutions

Programmatic Open Auction

How It Works

Non-guaranteed inventory. On demand inventory/buying. Campaign management/trafficking supported on buy-side.

  • Inventory prices are realized in real time through auction dynamics with any publishers and advertisers. Price floors are set and advertisers in the exchange have the ability to bid in the Cox Auto bidding environment. Highest Bid wins the impression
  • Non-guaranteed inventory with CPM floors
  • Data opportunity on buy-side only

Leverage multiple tech integrations including: Google AdX, Pubmatic, Amazon, OpenX

Pricing: CPM Floors

Ad Size

Standard Ad Units: 300x250, 300x600, 160x600, 728x90, 320x50 Native Ad Units: Inventory Search (300x175, 300x250) Premium Spotlight (728x200, 306x435)

Ad Serving

Third Party

Details

Page Name Included in Package Version Ad Size Ad Serving Tags/Details Required IAB / Custom Targeting Criteria
Partner:
KBB

Enhancements