Programmatic Open Auction
How It Works
Non-guaranteed inventory. On demand inventory/buying. Campaign management/trafficking supported on buy-side.
- Inventory prices are realized in real time through auction dynamics with any publishers and advertisers. Price floors are set and advertisers in the exchange have the ability to bid in the Cox Auto bidding environment. Highest Bid wins the impression
- Non-guaranteed inventory with CPM floors
- Data opportunity on buy-side only
Pricing: CPM Floors
Ad Size
Standard Ad Units: 300x250, 728x90 - sizing will be adjusted based on site design changes
Ad Serving
Third Party
Ad Specs
Image Gallery
Details
- Partner:
- KBB
Enhancements
Ad Specs
Last updated: April 15, 2021
Asset Inclusions
Last updated: April 15, 2021
Business Rules
Last updated: April 15, 2021
-
All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.
Cox Auto 101 Materials
Internal Templates/Setup Documents
| Programmatic Open Auction | |
|---|---|
| Funnel |
Lower Funnel Upper Funnel |
| Supersection |
New Used |
| Platform |
Desktop Tablet Mobile Cross-devices |
| Advertiser(s) | National/Tier 1 Regional/Tier 2 Local Reseller/Tier 3 Motorcycle Programmatic Near-Endemic |
| Pages |
All available pages |
| Segments | None |
| Duration | Any |
| Ad Type |
Standard, Non-exclusive: less than 100% of available impressions |
| Geography |
National DMA IP-targeting |
| Ad Serving |
Third Party |
| Ad Size |
The following sizes apply:
|
| Ad Size Upgrade Options | |
| Lead Time |
Real time |