Programmatic Open Auction
How It Works
Non-guaranteed inventory. On demand inventory/buying. Campaign management/trafficking supported on buy-side.
- Inventory prices are realized in real time through auction dynamics with any publishers and advertisers. Price floors are set and advertisers in the exchange have the ability to bid in the Cox Auto bidding environment. Highest Bid wins the impression
- Non-guaranteed inventory with CPM floors
- Data opportunity on buy-side only
Leverage multiple tech integrations including: Google AdX, Pubmatic, Amazon, OpenX
Pricing: CPM Floors
Ad Size
Standard Ad Units: 300x250, 300x600, 160x600, 728x90, 320x50 Native Ad Units: Inventory Search (300x175, 300x250) Superliners (728x200, 306x435)
Ad Serving
Third Party
Image Gallery
Details
| Package Name | Page Name | Ad Size | Ad Name | Ad Serving | IAB/Custom |
|---|
- Partner:
- KBB
Enhancements
Ad Specs
Last updated: November 28, 2019
Asset Inclusions
Last updated: November 28, 2019
Business Rules
Last updated: November 28, 2019
-
All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.
| Programmatic Open Auction | |
|---|---|
| Funnel |
Lower Funnel Upper Funnel |
| Supersection |
New Used |
| Platform |
Desktop Tablet Mobile Cross-devices |
| Advertiser(s) | National/Tier 1 Regional/Tier 2 Local Reseller/Tier 3 Motorcycle Programmatic |
| Pages |
Across Awareness Pages (Excludes Homepage) Vehicle Details Page |
| Segments | None |
| Duration | Any |
| Ad Type |
Standard, Non-exclusive: less than 100% of available impressions |
| Geography |
National |
| Ad Serving |
Third Party |
| Ad Size |
The following sizes apply:
|
| Ad Size Upgrade Options | |
| Lead Time |
Real time |