Programmatic Open Auction
How It Works
Non-guaranteed inventory. On demand inventory/buying. Campaign management/trafficking supported on buy-side.
- Inventory prices are realized in real time through auction dynamics with any publishers and advertisers. Price floors are set and advertisers in the exchange have the ability to bid in the Cox Auto bidding environment. Highest Bid wins the impression
- Non-guaranteed inventory with CPM floors
- Data opportunity on buy-side only
Leverage multiple tech integrations including: Google AdX, Pubmatic, Amazon, OpenX
Pricing: CPM Floors
Ad Size
Standard Ad Units: 300x250, 300x600, 160x600, 728x90, 320x50 Native Ad Units: Inventory Search (300x175, 300x250) Premium Spotlight (728x200, 306x435)
Ad Serving
Third Party
Image Gallery
Details
| Page Name | Included in Package Version | Ad Size | Ad Serving | Tags/Details Required | IAB / Custom | Targeting Criteria |
|---|
- Partner:
- KBB
Enhancements
Ad Specs
Last updated: August 7, 2019