OEM Solutions

Programmatic Open Auction

How It Works

Non-guaranteed inventory. On demand inventory/buying. Campaign management/trafficking supported on buy-side.

  • Inventory prices are realized in real time through auction dynamics with any publishers and advertisers. Price floors are set and advertisers in the exchange have the ability to bid in the Cox Auto bidding environment. Highest Bid wins the impression
  • Non-guaranteed inventory with CPM floors
  • Data opportunity on buy-side only

Leverage multiple tech integrations including: Google AdX, Pubmatic, Amazon, OpenX

Pricing: CPM Floors

Ad Size

Standard Ad Units: 300x250, 300x600, 160x600, 728x90, 320x50 Native Ad Units: Inventory Search (300x175, 300x250) Superliners (728x200, 306x435)

Ad Serving

Third Party

Details

Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Partner:
KBB

Enhancements

Asset Inclusions

Last updated: November 28, 2019

Business Rules

Last updated: November 28, 2019
  Programmatic Open Auction
Funnel Lower Funnel
Upper Funnel
Supersection New
Used
Platform Desktop
Tablet
Mobile
Cross-devices
Advertiser(s) National/Tier 1
Regional/Tier 2
Local Reseller/Tier 3
Motorcycle
Programmatic
Pages
Across Awareness Pages (Excludes Homepage)
Vehicle Details Page
Segments None
Duration Any
Ad Type Standard, Non-exclusive: less than 100% of available impressions
Geography National
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 300x600
  • 160x600
  • 728x90
  • 320x50
  • 300x175
  • 728x200
  • 306x435
Ad Size Upgrade Options
Lead Time Real time