OEM Solutions

Programmatic Open Auction

How It Works

Non-guaranteed inventory. On demand inventory/buying. Campaign management/trafficking supported on buy-side.

  • Inventory prices are realized in real time through auction dynamics with any publishers and advertisers. Price floors are set and advertisers in the exchange have the ability to bid in the Cox Auto bidding environment. Highest Bid wins the impression
  • Non-guaranteed inventory with CPM floors
  • Data opportunity on buy-side only

Pricing: CPM Floors

Ad Size

Standard Ad Units: 300x250, 728x90 - sizing will be adjusted based on site design changes

Ad Serving

Third Party

Details

Partner:
KBB

Enhancements

Asset Inclusions

Last updated: April 15, 2021

Business Rules

Last updated: April 15, 2021

Cox Auto 101 Materials

Programmatic 2021 Strategy

Internal Templates/Setup Documents

  Programmatic Open Auction
Funnel Lower Funnel
Upper Funnel
Supersection New
Used
Platform Desktop
Tablet
Mobile
Cross-devices
Advertiser(s) National/Tier 1
Regional/Tier 2
Local Reseller/Tier 3
Motorcycle
Programmatic
Near-Endemic
Pages
All available pages
Segments None
Duration Any
Ad Type Standard, Non-exclusive: less than 100% of available impressions
Geography National
DMA
IP-targeting
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 728x90
  • 300x250
Ad Size Upgrade Options
Lead Time Real time