OEM Solutions

Programmatic Guaranteed

How It Works

Campaigns that are guaranteed and allow client side-automation

Programmatic Guaranteed services a fixed number of impressions the buyer has committed to purchasing. CPM, ad sizes, and start/end date for the buy are all fixed. The buyer must bid sufficiently to meet the impression goal agreed upon in the buy terms.

  • Leverage Google’s tech
  • Supported via DFP
  • Reservation based via OMS with guaranteed inventory

Pricing: fixed CPM

Business Rules/Governance: Follows Google’s guidelines for third party ad serving and creative

  • Publisher & Buyer RFP: DV360, The Trade Desk, Amobee, Adobe, MediaMath, Oath, Adform (EMEA)
  • Buyer RFP Only: DataXu, Xandr (AppNexus)

Edits that require buyer approval/re-approval

Buyer approval required for: Deals Renegotiated

  • Changes to CPM
  • Changes to approved impression volumes
  • Changes to the delivery dates
  • Removing (aka archiving) line items
  • Adding line items
  • Changes to ad sizes
  • Changes to additional terms

Buyer approval NOT required for: Deals NOT renegotiated

  • Changes to targeting
  • Proposal/line item names
  • Delivery settings
  • Delivery priority
  • Labels / custom fields / comments
  • Other

 

Ad Size

300x250, 300x600, 320x50, Audience Targeting: 300x250, 320x50

Ad Specs

Details

Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Partner:
KBB

Enhancements

Ad Specs

Last updated: August 9, 2019

Asset Inclusions

Last updated: August 9, 2019

Business Rules

Last updated: August 9, 2019
  • Active Integrated DSPs

    • Publisher & Buyer RFP: DV360, The Trade Desk, Amobee, Adobe, MediaMath, Oath, Adform (EMEA)
    • Buyer RFP Only: DataXu, Xandr (AppNexus)

    Edits that require buyer approval/re-approval

    Buyer approval required for: Deals Renegotiated

    • Changes to CPM
    • Changes to approved impression volumes
    • Changes to the delivery dates
    • Removing (aka archiving) line items
    • Adding line items
    • Changes to ad sizes
    • Changes to additional terms

    Buyer approval NOT required for: Deals NOT renegotiated

    • Changes to targeting (ad units, KVs, publisher user lists etc.)
    • Proposal/line item names
    • Delivery settings
    • Delivery priority
    • Labels / custom fields / comments
    • Other
  Programmatic
Funnel Lower Funnel
Upper Funnel
Supersection New
Used
Platform Desktop
Tablet
Mobile
Advertiser(s) National/Tier 1
Regional/Tier 2
Certified
Major Accounts
Local Reseller/Tier 3
Pages
Across Awareness Pages (Excludes Homepage)
Segments
  • Car
  • Convertible
  • Coupe
  • Crossover
  • Hatchback
  • Sedan
  • SUV
  • Truck
  • Van/Minivan
  • Wagon
  • Luxury Car
  • Luxury SUV
  • Luxury Car & SUV
  • Compact SUV/CUV
  • Compact Car
  • Midsize SUV/CUV
  • Fullsize Car
Duration 1 month
Ad Type Standard, Non-exclusive: less than 100% of available impressions
Geography National
DMA
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 300x250
  • 300x600
  • 320x50
Ad Size Upgrade Options
Lead Time Reservation