OEM Solutions

Programmatic Guaranteed

Campaigns that are guaranteed and allow client side-automation

Programmatic Guaranteed services a fixed number of impressions the buyer has committed to purchasing. CPM, ad sizes, and start/end date for the buy are all fixed. The buyer must bid sufficiently to meet the impression goal agreed upon in the buy terms.

  • Leverage Google’s tech
  • Supported via DFP
  • Reservation based via OMS with guaranteed inventory

Pricing: fixed CPM

Business Rules/Governance: Follows Google’s guidelines for third party ad serving and creative

Non-Standard inventory is supported, but must be vetted via Ops dept.

Ad Size

Standard Ad Units: 300x250, 300x600, 160x600, 728x90, 320x50

Download Ad Specs:
Medium Rectangle – 300×250
Half Page
Mobile 320×50
Leaderboard
Programmatic Guaranteed:

Standard Ad Units: 300×250, 300×600, 160×600, 728×90, 320×50

Summary:

Programmatic Guaranteed services a fixed number of impressions the buyer has committed to purchasing. CPM, ad sizes, and start/end date for the buy are all fixed. The buyer must bid sufficiently to meet the impression goal agreed upon in the buy terms.

  • Leverage Google™s tech
  • Supported via DFP
  • Reservation based via OMS with guaranteed inventory

Pricing: fixed CPM

Business Rules/Governance: Follows Google’s guidelines for third party ad serving and creative

Partner:
KBB