OEM Solutions

Premium Spotlight | Spotlight – 2019

The Premium Spotlight | Spotlight is a custom integrated placement prominently located above the search results. It gives advertisers the opportunity to promote actionable messaging and influence shoppers.

Native Premium Spotlight & Spotlights are in content are, aligned with listings, and enjoy the strongest consumer engagement

  • Premium Spotlight: .05-.11% Click-through rate
  • Spotlight: .05-.13% Click-through rate
  • Desktop and mobile placements provide more opportunity

Two Spotlight options are available to meet campaign objectives:

Select Option 2 for a logo in place of vehicle image

  • Option 1 – 2 image assets and 1 Call to Action (1 or 2 headline copy)
    • Optional video integration. Video playback only occurs when user initiated.
  • Option 2 – 1 image asset and 2 Calls to Action (1 or 2 headline copy)
    • Optional video integration. Video playback only occurs when user initiated.
  • Best Practice tip for Optimal Click-through Rate (CTR) – Use headline copy to provide Offers or annual percentage rate (APR) messaging and “See Offers” on the call to action (CTA) button performed best during testing

The Premium Spotlight & Spotlights also has an optional video integration. Video playback only occurs when user initiated.

Ad Serving: First Party creative (recommended)

Ad Size

Desktop/Tablet: 728x200 & Mobile: 306x435

Download Ad Specs:
Premium Spotlight | Spotlight
Ad Specs:

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.

Ad Size: 728×200 (Desktop Breakpoints) & 306×435 (Mobile breakpoints)

Tracking: Spotlight Product supports one tracking tag

General Guidelines:

  • Rich media: Yes
  • Fallback GIF/JPG Maximum Initial Load file size: 200k
  • Maximum Subload file size: 400k
  • Expansion NOT permitted
  • Tag types allowed: JS/Inred
  • Max file size: 2.2MB
  • Max video length: 30 seconds
  • Site-served
  • Production lead time: up to 25 days
  • Implementation service level agreement (SLA): 5 days
Advertiser:

Tier 1; Tier 2; Certified

Ad Serving:

First-Party creative (recommended)

Page(s):

Search Results

Product Rules:

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.

Product approval required for all custom ads not built by Autotrader.

Options and Best Practices:
  • Option 1 – 2 image assets and 1 Call to Action (1 or 2 headline copy)
  • Option 2 – 1 image asset and 2 Calls to Action (1 or 2 headline copy)
  • Best Practice tip for Optimal Click-through rate (CTR) – Use headline copy to provide Offers or annual percentage rate (APR) messaging and “See Offers” on the click-through rate (CTA) button performed best during testing
  • The mobile-first Spotlight also has an optional video integration. Video playback only occurs when user initiated.
Partner:
KBB