OEM Solutions

Premium Leaderboard | Listings Liners – 2019

The Premium Leaderboard | Listing Liners are standard ads, pinned on the highly trafficked Search Results Page across desktop and mobile giving advertisers a great opportunity to showcase specific models and influence consideration with highly qualified shoppers.

Ad Size

Desktop/Tablet: 728x90 & Mobile: 320x50

Download Ad Specs:
Leaderboard
Mobile 320×50
General Guidelines for 728x90 (desktop breakpoints):

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.

General Guidelines 728×90 (desktop breakpoints):

  • Initial load max file size: 150K
  • Subload max file size: 300K
  • User-initiated load max file size: 200K
  • Alternate image max file size: 100K
  • Text Links: 0-3 links; max 25 characters

Content & Messaging: New, Used, or Certified

Video Enabled

  • Format: MP4, and WebM
  • Host-Initiated Auto Play:
    • Max duration: 15 seconds
    • Max file size: 1.1MB
  • User-Initiated Play:
    • Recommended duration: Unlimited
    • Max file size: 10MB
  • File quality: Recommended 24 fps minimum

Note: Video must contain toggles to Play/Pause, Audio On/Off and include a progress bar. Audio is user-initiated; default state is muted. Video/animation/audio should cease once pause or stop has been clicked. All animation/audio should stop upon exit click.

Audio Enabled:

  • Available on click only
  • Audio defaults to “off”
  • Mute button required
  • 30 seconds Maximum length
  • Mp3

Animation: 3 loops within 15 seconds max, no looping beyond 15 seconds, recommended to be a part of sub-load

Other Information: Opportunities may exist to target regionally

 

General Guidelines for 320x50 (Mobile Breakpoints):

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.

General Guidelines 320×50 (Mobile Breakpoints):

  • No expansion allowed
  • No animation allowed
  • Max initial load size – 50kb
  • Subload max file size – 100k
  • Acceptable formats: GIF, JPG, PNG
  • Ad unit content must be clearly distinguishable from normal webpage content

Video enabled: no

Audio enabled: no

Animation: no

Rich Media: no

Advertiser:

Tier 1, Tier 2, Certified, Major Accounts

Page(s):

Search Results

Product Details:

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.

Product approval required for all custom ads not built by Autotrader.

Partner:
KBB