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Premium Audience/Contextual Bundle – 2019

How It Works

Premium Audience/Contextual Bundle includes:

  • Search Form Desktop medium rectangle 300×250
  • Search results page (includes mobile app) 300×250, 320×50
  • Vehicle details page – medium rectangle 300×250
  • Vehicle details page mobile 320×50
  • Optional: Research/editorial medium rectangle 300×250 (make/model contextual target)
  • Optional: Audience Off Site (Make/Model), 728×90, 300×250

Audience Onsite for segment sponsorships:

  • Audience Onsite New Car Segment Sponsorship: 300×250, 728×90, 728×200, 306×435, 320×50, 320×250
  • Audience Onsite CPO Segment Sponsorship: 300×250, 728×90, 728×200, 306×435, 320×50, 320×250

Ad Size

300x250, 728x90, 320x50, 306x435, 728x200, 320x250

Details

Page Name Included in Package Version Ad Size Ad Serving Tags/Details Required IAB / Custom Targeting Criteria
Page Name
Search Form
Included in Package Version
Premium Audience/Contextual Bundle
Ad Size
300×250
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Page Name
Search results page
Included in Package Version
Premium Audience/Contextual Bundle
Ad Size
300×250, 320×50
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Page Name
Vehicle details page
Included in Package Version
Premium Audience/Contextual Bundle
Ad Size
300×250
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Page Name
Vehicle details page
Included in Package Version
Premium Audience/Contextual Bundle
Ad Size
320×50
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Page Name
Research/editorial medium rectangle
Included in Package Version
Premium Audience/Contextual Bundle
Ad Size
300×250
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Page Name
Audience Off Site (Make/Model)
Included in Package Version
Premium Audience/Contextual Bundle
Ad Size
728×90, 300×250
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Partner:
KBB
Ad Specifications:

All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

Product approval required for all custom ads not built by Autotrader.

Enhancements

Asset Inclusions

Last updated: July 27, 2019
Page Name Included in Version Ad Size Ad Serving Tags/Details Required IAB/Custom Targeting Criteria
Page Name: Search Form Included in Version: Premium Audience/Contextual Bundle Ad Size: 300×250 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria:
Page Name: Search results page Included in Version: Premium Audience/Contextual Bundle Ad Size: 300×250, 320×50 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria:
Page Name: Vehicle details page Included in Version: Premium Audience/Contextual Bundle Ad Size: 300×250 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria:
Page Name: Vehicle details page Included in Version: Premium Audience/Contextual Bundle Ad Size: 320×50 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria:
Page Name: Research/editorial medium rectangle Included in Version: Premium Audience/Contextual Bundle Ad Size: 300×250 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria:
Page Name: Audience Off Site (Make/Model) Included in Version: Premium Audience/Contextual Bundle Ad Size: 728×90, 300×250 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria:

Business Rules

Last updated: July 27, 2019
  • All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

    Product approval required for all custom ads not built by Autotrader.

  Premium Audience/Contextual Bundle
Funnel Lower Funnel
Upper Funnel
Supersection New
Used
Other
Platform Desktop
Tablet
Mobile
Advertiser(s) National/Tier 1
Pages
Make Subject Page
Search Form
Vehicle Details Page
Optional: Audience Off Site (make/model)
Optional: Research/Editorial (make/model contextual target)
Segments None
Duration 1 month
Ad Type Standard, Non-exclusive: less than 100% of available impressions
Geography National
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 300x250
  • 728x90
  • 320x50
  • 306x435
  • 728x200
Lead Time 5 business days