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Premium Audience/Contextual Bundle – 2019

How It Works

Premium Audience/Contextual Bundle includes:

  • Search Form Desktop medium rectangle 300×250
  • Search results page (includes mobile app) 300×250, 320×50
  • Vehicle details page – medium rectangle 300×250
  • Vehicle details page mobile 320×50
  • Optional: Research/editorial medium rectangle 300×250 (make/model contextual target)
  • Optional: Audience Off Site (Make/Model), 728×90, 300×250

Audience Onsite for segment sponsorships:

  • Audience Onsite New Car Segment Sponsorship: 300×250, 728×90, 728×200, 306×435, 320×50, 320×250
  • Audience Onsite CPO Segment Sponsorship: 300×250, 728×90, 728×200, 306×435, 320×50, 320×250

Ad Size

300x250, 728x90, 320x50, 306x435, 728x200, 320x250

Details

Page Name Included in Package Version Ad Size Ad Serving Tags/Details Required IAB / Custom Targeting Criteria
Page Name
Search Form
Included in Package Version
Premium Audience/Contextual Bundle
Ad Size
300×250
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Page Name
Search results page
Included in Package Version
Premium Audience/Contextual Bundle
Ad Size
300×250, 320×50
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Page Name
Vehicle details page
Included in Package Version
Premium Audience/Contextual Bundle
Ad Size
300×250
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Page Name
Vehicle details page
Included in Package Version
Premium Audience/Contextual Bundle
Ad Size
320×50
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Page Name
Research/editorial medium rectangle
Included in Package Version
Premium Audience/Contextual Bundle
Ad Size
300×250
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Page Name
Audience Off Site (Make/Model)
Included in Package Version
Premium Audience/Contextual Bundle
Ad Size
728×90, 300×250
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Partner:
KBB
Ad Specifications:

All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

Product approval required for all custom ads not built by Autotrader.

Enhancements