Personalized Shopper Profiles

Advertiser:

National/Tier 1; Regional/Tier 2; Certified; Major Accounts

Platform:

Desktop, Tablet, and Mobile

Product Type:

Impression

Strategy:

Consideration

Duration:

1 month

Geography:

National, Regional (DMA)

Product Details:

• Targeting can be applied to any ad served creative size on mobile or desktop: 300×250, 728×90, 160×600, 320×50, 300×600
• Ads will be delivered as users qualify for the individual profiles. One user may be exposed to multiple profiles depending where they are in the process.
• Note: Profiles are available via Audience Extension

These are the profiles available:

• Considering: user is considering a model; targeting allowed: any model, DMA optional
• Deflecting: user was considering, but is no longer considering your model; targeting allowed: any model, DMA optional
• Disregarding: user is not considering your model; targeting allowed: client model and competitive model, DMA optional
• Equally considering: user is considering your model and another model(s) equally; targeting allowed: client model and competitive model, DMA optional
• Undecided: user has not yet considered a model in the last 90 days; targeting allowed DMA optional

10 business day SLA for launching new campaign

Product Rules:

Profiles can be sold separately and against any ad served creative unit.

All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

Product approval required for all custom ads not built by Autotrader.

Logic:

Users will move in and out of profiles as they change their model consideration.

Partner:

KBB

Ad Specs:

• HTML5
• Initial load max file size: 200K
• User-initiated load max file size: 100K
• Expansion NOT permitted
• Video available on click only
• Audio available on click only; Audio defaults to “off”; 30 seconds maximum length

Assets Required:

Third party creative tag

Ad Specs

• Medium Rectangle – 300×250
• Leaderboard
• Mobile 320×50
• Half Page

View the Ad Specs Directory ›

• Audience Premium: when purchased in Upfront with Packages

  • Required in some packages, an upgrade in others
  • Inventory purchased in the Upfront is guaranteed; inventory purchased post Upfront non-guaranteed
  • Includes package and retention buys
  • Audience Targeting purchased within packages is called “Audience Premium”

   

  Audience Premium: when purchased a la carte

  • Inventory is non-guaranteed, subject to price competition
  • Great for programmatic-ready clients
  • Available via direct sales channel, but will compete on price
  • Additional Ts & Cs required in IOs to reflect inventory is non-guaranteed
  • Outside of packages, it’s called “Audience Targeting”

   

  Audience Targeting: remaining package inventory after Upfront

  • Will be available for purchase
  • Order of operations:
    • Upfront Slotting
    • Audience Targeting

Profiles include:

• Considering: user is considering a model; targeting allowed: any model, DMA optional
• Deflecting: user was considering, but is no longer considering your model; targeting allowed: any model, DMA optional
• Disregarding: user is not considering your model; targeting allowed: client model and competitive model, DMA optional
• Equally considering: user is considering your model and another model(s) equally; targeting allowed: client model and competitive model, DMA optional
• Undecided: user has not yet considered a model in the last 90 days; targeting allowed DMA optional