OEM Solutions

New Car Search – 2020

How It Works

Target shoppers searching by All/New selections on the Autotrader Search Results Page (SRP).

Package Elements

  • Search Results Page (SRP): All/New Car Targeted
  • Leaderboard 728×90 + MMA 320×50
  • Superliner 728×200 + Mobile Superliner 306×435
  • Web/APP MMA 320×50

Ad Size

1x1, 300x250, 728x90, 728x200, 320x50, 306x435

Details

Page Name Included in Package Version Ad Size Ad Serving Tags/Details Required IAB / Custom Targeting Criteria
Page Name
Search Results Page (SRP)
Included in Package Version
New Car Search
Ad Size
728x90, 320x50
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
All/New Car
Page Name
Search Results Page (SRP)
Included in Package Version
New Car Search
Ad Size
728x200, 306x435
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
All/New Car
Page Name
Search Results Page (SRP)
Included in Package Version
New Car Search
Ad Size
320x50
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
All/New Car
Partner:
KBB
Ad Specifications:

All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

Enhancements