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New Car Education Sponsorship- 2019

How It Works

Opportunity to raise awareness and educate in-market shoppers about sponsored vehicle, leveraging Autotrader’s New Car News and Reviews Homepage section.

NOTE: New Car and CPO research pages are now being redirected to the Landing pages, due to this Certified Car Research noted below is anticipated to be available in Q4 2019.

New Car Education includes:

  • Homepage: Promoted Article – top locked article within Car News & Reviews Section
  • Car Research New Car Landing Page
    • Research Hero (1300×475 + Jelly Bean)
    • Medium Rectangle
    • Locked Article – article is selected by the client based on the model they are featuring
    • Make Logo
  • Car Research Browse Landing Page
    • Research Hero (1024×682, no jelly bean)
    • Medium Rectangle
    • Promoted Content
    • Make Logo
  • Promoted Content – Off-Site (New Car Audience)
  • Optional: Premium Audience Booster – Audience Premium Onsite and/or Offsite

Ad Size

Hero New Car Landing Page (1300x475), Header Car Research & Information Landing Page (1024x682), 300x250, 300x600, Make Logo, Locked Article, Offsite, 728x90, 320x50, 320x90, Jelly Bean

Details

Page Name Included in Package Version Ad Size Ad Serving Tags/Details Required IAB / Custom Targeting Criteria
Page Name
Homepage
Included in Package Version
New Car Education Sponsorship
Ad Size
Promoted Article
Ad Serving
Tags/Details Required
IAB / Custom
Custom
Targeting Criteria
Page Name
Car Research & Information Landing Page
Included in Package Version
New Car Education Sponsorship
Ad Size
Locked Article
Ad Serving
Tags/Details Required
IAB / Custom
Custom
Targeting Criteria
Page Name
New Car Landing Page
Included in Package Version
New Car Education Sponsorship
Ad Size
Research Hero, Medium Rectangle, Locked Article, Make Logo, Vehicle Jelly Bean
Ad Serving
Tags/Details Required
IAB / Custom
Custom, IAB
Targeting Criteria
Page Name
Promoted Content – Off-Site
Included in Package Version
New Car Education Sponsorship
Ad Size
New Car Audience
Ad Serving
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Page Name
Optional: Premium Audience Booster
Included in Package Version
New Car Education Sponsorship
Ad Size
Audience Premium Onsite and/or Offsite
Ad Serving
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Primary Outcome:

Brand awareness and educate leveraging credible third party content

Includes:
  • Promoted article on homepage
  • Main Car Research & New Car Research Takeover
  • Promoted Content – offsite using Autotrader’s new car audience
Partner:
KBB
Specifications:

All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio

Enhancements

Asset Inclusions

Last updated: September 17, 2019
Page Name Included in Version Ad Size Ad Serving Tags/Details Required IAB/Custom Targeting Criteria
Page Name: Homepage Included in Version: New Car Education Sponsorship Ad Size: Promoted Article Ad Serving: Tags/Details Required: IAB/Custom: Custom Targeting Criteria:
Page Name: Car Research & Information Landing Page Included in Version: New Car Education Sponsorship Ad Size: Locked Article Ad Serving: Tags/Details Required: IAB/Custom: Custom Targeting Criteria:
Page Name: New Car Landing Page Included in Version: New Car Education Sponsorship Ad Size: Research Hero, Medium Rectangle, Locked Article, Make Logo, Vehicle Jelly Bean Ad Serving: Tags/Details Required: IAB/Custom: Custom, IAB Targeting Criteria:
Page Name: Promoted Content – Off-Site Included in Version: New Car Education Sponsorship Ad Size: New Car Audience Ad Serving: Tags/Details Required: IAB/Custom: IAB Targeting Criteria:
Page Name: Optional: Premium Audience Booster Included in Version: New Car Education Sponsorship Ad Size: Audience Premium Onsite and/or Offsite Ad Serving: Tags/Details Required: IAB/Custom: IAB Targeting Criteria:

Business Rules

Last updated: September 17, 2019
  • Homepage

    • Placement: Top locked article in Car News & Reviews section
    • Exclusive/Standard: Standard when Momentum is sold; Exclusive when Momentum is not sold
    • Duration: 1 month

    Main & New Car Research Landing Page

    • Placement: Hero, Medium Rectangle, Locked Article, Make Logo, Vehicle Jelly Bean
    • Exclusive/Standard: Standard when Momentum is sold; Exclusive when Momentum is not sold
    • Duration: 1 month

    Promoted Content (New Car Audience)

    • Placement: Offsite

    Audience Premium Onsite and/or Offsite (Upgrade)

    • Placement: Various
    • Exclusive/Standard: Standard

     

  New Car Education Sponsorship
Funnel Upper Funnel
Lower Funnel
Supersection New
Platform Desktop
Tablet
Mobile
Advertiser(s) National/Tier 1
Pages
Homepage
Car Research Browse Landing Page
Promoted Content – Off-Site
Optional: Premium Audience Booster
Segments None
Duration 1 month
Ad Type Sponsorship, Exclusive: 100% of impressions
Geography National
Ad Serving Site-served, agency tracking tags optional
Third Party
Ad Size

The following sizes apply:

  • 1024x682
  • 300x250
  • 300x600
  • Make Logo
  • Top article locked
  • 728x90
  • 320x50
  • 320x90
Lead Time 10 business days