New Car Education Sponsorship- 2019
How It Works
Opportunity to raise awareness and educate in-market shoppers about sponsored vehicle, leveraging Autotrader’s New Car News and Reviews Homepage section.
NOTE: New Car and CPO research pages are now being redirected to the Landing pages, due to this Certified Car Research noted below is anticipated to be available in Q4 2019.
New Car Education includes:
- Homepage: Promoted Article – top locked article within Car News & Reviews Section
- Car Research New Car Landing Page
- Research Hero (1300×475 + Jelly Bean)
- Medium Rectangle
- Locked Article – article is selected by the client based on the model they are featuring
- Make Logo
- Car Research Browse Landing Page
- Research Hero (1024×682, no jelly bean)
- Medium Rectangle
- Promoted Content
- Make Logo
- Promoted Content – Off-Site (New Car Audience)
- Optional: Premium Audience Booster – Audience Premium Onsite and/or Offsite
Ad Size
Hero New Car Landing Page (1300x475), Header Car Research & Information Landing Page (1024x682), 300x250, 300x600, Make Logo, Locked Article, Offsite, 728x90, 320x50, 320x90, Jelly Bean
Image Gallery
Details
| Page Name | Included in Package Version | Ad Size | Ad Serving | Tags/Details Required | IAB / Custom | Targeting Criteria |
|---|---|---|---|---|---|---|
|
Page Name
Homepage |
Included in Package Version
New Car Education Sponsorship |
Ad Size
Promoted Article |
Ad Serving
|
Tags/Details Required
|
IAB / Custom
Custom |
Targeting Criteria
|
|
Page Name
Car Research & Information Landing Page |
Included in Package Version
New Car Education Sponsorship |
Ad Size
Locked Article |
Ad Serving
|
Tags/Details Required
|
IAB / Custom
Custom |
Targeting Criteria
|
|
Page Name
New Car Landing Page |
Included in Package Version
New Car Education Sponsorship |
Ad Size
Research Hero, Medium Rectangle, Locked Article, Make Logo, Vehicle Jelly Bean |
Ad Serving
|
Tags/Details Required
|
IAB / Custom
Custom, IAB |
Targeting Criteria
|
|
Page Name
Promoted Content – Off-Site |
Included in Package Version
New Car Education Sponsorship |
Ad Size
New Car Audience |
Ad Serving
|
Tags/Details Required
|
IAB / Custom
IAB |
Targeting Criteria
|
|
Page Name
Optional: Premium Audience Booster |
Included in Package Version
New Car Education Sponsorship |
Ad Size
Audience Premium Onsite and/or Offsite |
Ad Serving
|
Tags/Details Required
|
IAB / Custom
IAB |
Targeting Criteria
|
- Primary Outcome:
Brand awareness and educate leveraging credible third party content
- Includes:
- Promoted article on homepage
- Main Car Research & New Car Research Takeover
- Promoted Content – offsite using Autotrader’s new car audience
- Partner:
- KBB
- Specifications:
-
All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio
Enhancements
Ad Specs
Last updated: September 17, 2019
Asset Inclusions
Last updated: September 17, 2019
| Page Name | Included in Version | Ad Size | Ad Serving | Tags/Details Required | IAB/Custom | Targeting Criteria |
|---|---|---|---|---|---|---|
| Page Name: Homepage | Included in Version: New Car Education Sponsorship | Ad Size: Promoted Article | Ad Serving: | Tags/Details Required: | IAB/Custom: Custom | Targeting Criteria: |
| Page Name: Car Research & Information Landing Page | Included in Version: New Car Education Sponsorship | Ad Size: Locked Article | Ad Serving: | Tags/Details Required: | IAB/Custom: Custom | Targeting Criteria: |
| Page Name: New Car Landing Page | Included in Version: New Car Education Sponsorship | Ad Size: Research Hero, Medium Rectangle, Locked Article, Make Logo, Vehicle Jelly Bean | Ad Serving: | Tags/Details Required: | IAB/Custom: Custom, IAB | Targeting Criteria: |
| Page Name: Promoted Content – Off-Site | Included in Version: New Car Education Sponsorship | Ad Size: New Car Audience | Ad Serving: | Tags/Details Required: | IAB/Custom: IAB | Targeting Criteria: |
| Page Name: Optional: Premium Audience Booster | Included in Version: New Car Education Sponsorship | Ad Size: Audience Premium Onsite and/or Offsite | Ad Serving: | Tags/Details Required: | IAB/Custom: IAB | Targeting Criteria: |
Business Rules
Last updated: September 17, 2019
-
Homepage
- Placement: Top locked article in Car News & Reviews section
- Exclusive/Standard: Standard when Momentum is sold; Exclusive when Momentum is not sold
- Duration: 1 month
Main & New Car Research Landing Page
- Placement: Hero, Medium Rectangle, Locked Article, Make Logo, Vehicle Jelly Bean
- Exclusive/Standard: Standard when Momentum is sold; Exclusive when Momentum is not sold
- Duration: 1 month
Promoted Content (New Car Audience)
- Placement: Offsite
Audience Premium Onsite and/or Offsite (Upgrade)
- Placement: Various
- Exclusive/Standard: Standard
| New Car Education Sponsorship | |
|---|---|
| Funnel |
Upper Funnel Lower Funnel |
| Supersection |
New |
| Platform |
Desktop Tablet Mobile |
| Advertiser(s) | National/Tier 1 |
| Pages |
Homepage Car Research Browse Landing Page Promoted Content – Off-Site Optional: Premium Audience Booster |
| Segments | None |
| Duration | 1 month |
| Ad Type |
Sponsorship, Exclusive: 100% of impressions |
| Geography |
National |
| Ad Serving |
Site-served, agency tracking tags optional Third Party |
| Ad Size |
The following sizes apply:
|
| Lead Time |
10 business days |