New Car Education Sponsorship- 2019
Opportunity to raise awareness and educate in-market shoppers about sponsored vehicle, leveraging Autotrader’s New Car News and Reviews Homepage section.
New Car Education includes:
- Homepage: Promoted Article – top locked article within Car News & Reviews Section
- Car Research Browse Landing Page
- Research Hero
- Medium Rectangle
- Locked Article
- Make Logo
- Car Research New Car Landing Page
- Research Hero
- Medium Rectangle
- Locked Article
- Make Logo
- Promoted Content – Off-Site (New Car Audience)
- Optional: Premium Audience Booster – Audience Premium Onsite and/or Offsite
Ad Size
Hero, 300x250, 300x600, Make Logo, Locked Article, Offsite, 728x90, 320x50, 320x90
Business Rules
Homepage
- Placement: Top locked article in Car News & Reviews section
- Exclusive/Standard: Standard when Momentum is sold; Exclusive when Momentum is not sold
- Duration: 1 month
Main & New Car Research Landing Page
- Placement: Hero, Medium Rectangle, Locked Article, Make Logo
- Exclusive/Standard: Standard when Momentum is sold; Exclusive when Momentum is not sold
- Duration: 1 month
Promoted Content (New Car Audience)
- Placement: Offsite
Audience Premium Onsite and/or Offsite (Upgrade)
- Placement: Various
- Exclusive/Standard: Standard
- Download Ad Specs:
- New Car Education Sponsorship
- Half Page
- Medium Rectangle – 300×250
- Leaderboard – 728×90
- Specifications:
-
All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio
What the Package Includes:
| Page Name | Included in Package Version | Ad Size | Ad Serving | Tags/Details Required | IAB / Custom | Targeting Criteria |
|---|---|---|---|---|---|---|
| Homepage | Promoted Article | Custom | ||||
| Car Research Browse Landing Page | Research Hero, Medium Rectangle, Locked Article, Make Logo | Custom, IAB | ||||
| Promoted Content – Off-Site | New Car Audience | IAB | ||||
| Optional: Premium Audience Booster | Audience Premium Onsite and/or Offsite | IAB |
- Primary Outcome:
Brand awareness and educate leveraging credible third party content
- Includes:
- Promoted article on homepage
- Main car Research & New Car Research Takeover
- Promoted Content – offsite using Autotrader’s new car audience
- Partner:
- KBB
- Marketing Materials