OEM Solutions
Home > Advertising Opportunities > Tier 1 > New Car Education Sponsorship- 2019

New Car Education Sponsorship- 2019

How It Works

Opportunity to raise awareness and educate in-market shoppers about sponsored vehicle, leveraging Autotrader’s New Car News and Reviews Homepage section.

NOTE: New Car and CPO research pages are now being redirected to the Landing pages, due to this Certified Car Research noted below is anticipated to be available in Q4 2019.

New Car Education includes:

  • Homepage: Promoted Article – top locked article within Car News & Reviews Section
  • Car Research Browse Landing Page
    • Research Hero
    • Medium Rectangle
    • Locked Article
    • Make Logo
  • Promoted Content – Off-Site (New Car Audience)
  • Optional: Premium Audience Booster – Audience Premium Onsite and/or Offsite

Upcoming, anticipated available in Oct. 2019: Car Research New Car Landing Page

  • Research Hero
  • Medium Rectangle
  • Locked Article
  • Make Logo

Ad Size

Hero (1024x682), 300x250, 300x600, Make Logo, Locked Article, Offsite, 728x90, 320x50, 320x90

Details

Page Name Included in Package Version Ad Size Ad Serving Tags/Details Required IAB / Custom Targeting Criteria
Page Name
Homepage
Included in Package Version
New Car Education Sponsorship
Ad Size
Promoted Article
Ad Serving
Tags/Details Required
IAB / Custom
Custom
Targeting Criteria
Page Name
Car Research Browse Landing Page
Included in Package Version
New Car Education Sponsorship
Ad Size
Research Hero, Medium Rectangle, Locked Article, Make Logo
Ad Serving
Tags/Details Required
IAB / Custom
Custom, IAB
Targeting Criteria
Page Name
Promoted Content – Off-Site
Included in Package Version
New Car Education Sponsorship
Ad Size
New Car Audience
Ad Serving
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Page Name
Optional: Premium Audience Booster
Included in Package Version
New Car Education Sponsorship
Ad Size
Audience Premium Onsite and/or Offsite
Ad Serving
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Primary Outcome:

Brand awareness and educate leveraging credible third party content

Includes:
  • Promoted article on homepage
  • Main car Research & New Car Research Takeover
  • Promoted Content – offsite using Autotrader’s new car audience
Partner:
KBB
Specifications:

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio

Enhancements