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New Car Education Sponsorship- 2019

How It Works

Opportunity to raise awareness and educate in-market shoppers about sponsored vehicle, leveraging Autotrader’s New Car News and Reviews Homepage section.

NOTE: New Car and CPO research pages are now being redirected to the Landing pages, due to this Certified Car Research noted below is anticipated to be available in Q4 2019.

New Car Education includes:

  • Homepage: Promoted Article – top locked article within Car News & Reviews Section
  • Car Research New Car Landing Page
    • Research Hero (1300×475 + Jelly Bean)
    • Medium Rectangle
    • Locked Article – article is selected by the client based on the model they are featuring
    • Make Logo
  • Car Research Browse Landing Page
    • Research Hero (1024×682, no jelly bean)
    • Medium Rectangle
    • Promoted Content
    • Make Logo
  • Promoted Content – Off-Site (New Car Audience)
  • Optional: Premium Audience Booster – Audience Premium Onsite and/or Offsite

Ad Size

Hero New Car Landing Page (1300x475), Header Car Research & Information Landing Page (1024x682), 300x250, 300x600, Make Logo, Locked Article, Offsite, 728x90, 320x50, 320x90, Jelly Bean

Details

Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Package Name: New Car Education Sponsorship- 2019 Page Name: Homepage Ad Size: 1x1 Ad Name: Promoted Article Ad Serving: Site Served IAB/Custom: Custom
Package Name: New Car Education Sponsorship- 2019 Page Name: Car Research & Information Landing Page Ad Size: 1x1 Ad Name: Locked Article Ad Serving: Site Served IAB/Custom: Custom
Package Name: New Car Education Sponsorship- 2019 Page Name: New Car Landing Page Ad Size: 1300×475 Ad Name: Research Hero Ad Serving: Site Served IAB/Custom: Custom, IAB
Package Name: New Car Education Sponsorship- 2019 Page Name: New Car Landing Page Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: New Car Education Sponsorship- 2019 Page Name: New Car Landing Page Ad Size: 1x1 Ad Name: Locked Article Ad Serving: Site Served IAB/Custom: IAB
Package Name: New Car Education Sponsorship- 2019 Page Name: New Car Landing Page Ad Size: 1x1 Ad Name: Make Logo Ad Serving: Site Served IAB/Custom: IAB
Package Name: New Car Education Sponsorship- 2019 Page Name: New Car Landing Page Ad Size: 1x1 Ad Name: Vehicle Jelly Bean Ad Serving: Site Served IAB/Custom: IAB
Package Name: New Car Education Sponsorship- 2019 Page Name: Promoted Content – Off-Site Ad Size: 728x90 Ad Name: New Car Audience - Offsite Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: New Car Education Sponsorship- 2019 Page Name: Promoted Content – Off-Site Ad Size: 300x50 Ad Name: New Car Audience - Offsite Mobile Banner Ad Serving: Third Party IAB/Custom: IAB
Package Name: New Car Education Sponsorship- 2019 Page Name: Promoted Content – Off-Site Ad Size: 300x250 Ad Name: New Car Audience - Offsite Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: New Car Education Sponsorship- 2019 Page Name: Optional: Premium Audience Booster Ad Size: 300x250 Ad Name: Audience Premium Onsite and/or Offsite - Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: New Car Education Sponsorship- 2019 Page Name: Optional: Premium Audience Booster Ad Size: 728x90 Ad Name: Audience Premium Onsite and/or Offsite - Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: New Car Education Sponsorship- 2019 Page Name: Optional: Premium Audience Booster Ad Size: 320x50 Ad Name: Audience Premium Onsite and/or Offsite - Mobile Banner Ad Serving: Third Party IAB/Custom: IAB
Package Name: New Car Education Sponsorship- 2019 Page Name: Optional: Premium Audience Booster Ad Size: 306x435 Ad Name: Audience Premium Onsite and/or Offsite - Superliner Ad Serving: Site Served IAB/Custom: IAB
Package Name: New Car Education Sponsorship- 2019 Page Name: Optional: Premium Audience Booster Ad Size: 728x200 Ad Name: Audience Premium Onsite and/or Offsite - Superliner Ad Serving: Site Served IAB/Custom: IAB
Package Name: New Car Education Sponsorship- 2019 Page Name: Optional: Premium Audience Booster Ad Size: 320x250 Ad Name: Audience Premium Onsite and/or Offsite - Mobile Banner Ad Serving: Third Party IAB/Custom: IAB
Primary Outcome:

Brand awareness and educate leveraging credible third party content

Includes:
  • Promoted article on homepage
  • Main Car Research & New Car Research Takeover
  • Promoted Content – offsite using Autotrader’s new car audience
Partner:
KBB
Specifications:

All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio

Enhancements

Asset Inclusions

Last updated: November 26, 2019
Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Package Name: New Car Education Sponsorship- 2019 Page Name: Homepage Ad Size: 1x1 Ad Name: Promoted Article Ad Serving: Site Served IAB/Custom: Custom
Package Name: New Car Education Sponsorship- 2019 Page Name: Car Research & Information Landing Page Ad Size: 1x1 Ad Name: Locked Article Ad Serving: Site Served IAB/Custom: Custom
Package Name: New Car Education Sponsorship- 2019 Page Name: New Car Landing Page Ad Size: 1300×475 Ad Name: Research Hero Ad Serving: Site Served IAB/Custom: Custom, IAB
Package Name: New Car Education Sponsorship- 2019 Page Name: New Car Landing Page Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: New Car Education Sponsorship- 2019 Page Name: New Car Landing Page Ad Size: 1x1 Ad Name: Locked Article Ad Serving: Site Served IAB/Custom: IAB
Package Name: New Car Education Sponsorship- 2019 Page Name: New Car Landing Page Ad Size: 1x1 Ad Name: Make Logo Ad Serving: Site Served IAB/Custom: IAB
Package Name: New Car Education Sponsorship- 2019 Page Name: New Car Landing Page Ad Size: 1x1 Ad Name: Vehicle Jelly Bean Ad Serving: Site Served IAB/Custom: IAB
Package Name: New Car Education Sponsorship- 2019 Page Name: Promoted Content – Off-Site Ad Size: 728x90 Ad Name: New Car Audience - Offsite Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: New Car Education Sponsorship- 2019 Page Name: Promoted Content – Off-Site Ad Size: 300x50 Ad Name: New Car Audience - Offsite Mobile Banner Ad Serving: Third Party IAB/Custom: IAB
Package Name: New Car Education Sponsorship- 2019 Page Name: Promoted Content – Off-Site Ad Size: 300x250 Ad Name: New Car Audience - Offsite Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: New Car Education Sponsorship- 2019 Page Name: Optional: Premium Audience Booster Ad Size: 300x250 Ad Name: Audience Premium Onsite and/or Offsite - Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: New Car Education Sponsorship- 2019 Page Name: Optional: Premium Audience Booster Ad Size: 728x90 Ad Name: Audience Premium Onsite and/or Offsite - Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: New Car Education Sponsorship- 2019 Page Name: Optional: Premium Audience Booster Ad Size: 320x50 Ad Name: Audience Premium Onsite and/or Offsite - Mobile Banner Ad Serving: Third Party IAB/Custom: IAB
Package Name: New Car Education Sponsorship- 2019 Page Name: Optional: Premium Audience Booster Ad Size: 306x435 Ad Name: Audience Premium Onsite and/or Offsite - Superliner Ad Serving: Site Served IAB/Custom: IAB
Package Name: New Car Education Sponsorship- 2019 Page Name: Optional: Premium Audience Booster Ad Size: 728x200 Ad Name: Audience Premium Onsite and/or Offsite - Superliner Ad Serving: Site Served IAB/Custom: IAB
Package Name: New Car Education Sponsorship- 2019 Page Name: Optional: Premium Audience Booster Ad Size: 320x250 Ad Name: Audience Premium Onsite and/or Offsite - Mobile Banner Ad Serving: Third Party IAB/Custom: IAB

Business Rules

Last updated: November 26, 2019
  • Homepage

    • Placement: Top locked article in Car News & Reviews section
    • Exclusive/Standard: Standard when Momentum is sold; Exclusive when Momentum is not sold
    • Duration: 1 month

    Main & New Car Research Landing Page

    • Placement: Hero, Medium Rectangle, Locked Article, Make Logo, Vehicle Jelly Bean
    • Exclusive/Standard: Standard when Momentum is sold; Exclusive when Momentum is not sold
    • Duration: 1 month

    Promoted Content (New Car Audience)

    • Placement: Offsite

    Audience Premium Onsite and/or Offsite (Upgrade)

    • Placement: Various
    • Exclusive/Standard: Standard
  New Car Education Sponsorship
Funnel Upper Funnel
Lower Funnel
Supersection New
Platform Desktop
Tablet
Mobile
Advertiser(s) National/Tier 1
Pages
Homepage
Car Research Browse Landing Page
Promoted Content – Off-Site
Optional: Premium Audience Booster
Segments None
Duration 1 month
Ad Type Sponsorship, Exclusive: 100% of impressions
Geography National
Ad Serving Site-served, agency tracking tags optional
Third Party
Ad Size

The following sizes apply:

  • 1024x682
  • 300x250
  • 300x600
  • Make Logo
  • Top article locked
  • 728x90
  • 320x50
  • 320x90
Ad Size Upgrade Options
Lead Time 10 business days