New Car Education Sponsorship- 2019
How It Works
Opportunity to raise awareness and educate in-market shoppers about sponsored vehicle, leveraging Autotrader’s New Car News and Reviews Homepage section.
NOTE: New Car and CPO research pages are now being redirected to the Landing pages, due to this Certified Car Research noted below is anticipated to be available in Q4 2019.
New Car Education includes:
- Homepage: Promoted Article – top locked article within Car News & Reviews Section
- Car Research New Car Landing Page
- Research Hero (1300×475 + Jelly Bean)
- Medium Rectangle
- Locked Article – article is selected by the client based on the model they are featuring
- Make Logo
- Car Research Browse Landing Page
- Research Hero (1024×682, no jelly bean)
- Medium Rectangle
- Promoted Content
- Make Logo
- Promoted Content – Off-Site (New Car Audience)
- Optional: Premium Audience Booster – Audience Premium Onsite and/or Offsite
Ad Size
Hero New Car Landing Page (1300x475), Header Car Research & Information Landing Page (1024x682), 300x250, 300x600, Make Logo, Locked Article, Offsite, 728x90, 320x50, 320x90, Jelly Bean
Image Gallery
Details
| Package Name | Page Name | Ad Size | Ad Name | Ad Serving | IAB/Custom |
|---|---|---|---|---|---|
| Package Name: New Car Education Sponsorship- 2019 | Page Name: Homepage | Ad Size: 1x1 | Ad Name: Promoted Article | Ad Serving: Site Served | IAB/Custom: Custom |
| Package Name: New Car Education Sponsorship- 2019 | Page Name: Car Research & Information Landing Page | Ad Size: 1x1 | Ad Name: Locked Article | Ad Serving: Site Served | IAB/Custom: Custom |
| Package Name: New Car Education Sponsorship- 2019 | Page Name: New Car Landing Page | Ad Size: 1300×475 | Ad Name: Research Hero | Ad Serving: Site Served | IAB/Custom: Custom, IAB |
| Package Name: New Car Education Sponsorship- 2019 | Page Name: New Car Landing Page | Ad Size: 300x250 | Ad Name: Medium Rectangle | Ad Serving: Third Party | IAB/Custom: IAB |
| Package Name: New Car Education Sponsorship- 2019 | Page Name: New Car Landing Page | Ad Size: 1x1 | Ad Name: Locked Article | Ad Serving: Site Served | IAB/Custom: IAB |
| Package Name: New Car Education Sponsorship- 2019 | Page Name: New Car Landing Page | Ad Size: 1x1 | Ad Name: Make Logo | Ad Serving: Site Served | IAB/Custom: IAB |
| Package Name: New Car Education Sponsorship- 2019 | Page Name: New Car Landing Page | Ad Size: 1x1 | Ad Name: Vehicle Jelly Bean | Ad Serving: Site Served | IAB/Custom: IAB |
| Package Name: New Car Education Sponsorship- 2019 | Page Name: Promoted Content – Off-Site | Ad Size: 728x90 | Ad Name: New Car Audience - Offsite Leaderboard | Ad Serving: Third Party | IAB/Custom: IAB |
| Package Name: New Car Education Sponsorship- 2019 | Page Name: Promoted Content – Off-Site | Ad Size: 300x50 | Ad Name: New Car Audience - Offsite Mobile Banner | Ad Serving: Third Party | IAB/Custom: IAB |
| Package Name: New Car Education Sponsorship- 2019 | Page Name: Promoted Content – Off-Site | Ad Size: 300x250 | Ad Name: New Car Audience - Offsite Medium Rectangle | Ad Serving: Third Party | IAB/Custom: IAB |
| Package Name: New Car Education Sponsorship- 2019 | Page Name: Optional: Premium Audience Booster | Ad Size: 300x250 | Ad Name: Audience Premium Onsite and/or Offsite - Medium Rectangle | Ad Serving: Third Party | IAB/Custom: IAB |
| Package Name: New Car Education Sponsorship- 2019 | Page Name: Optional: Premium Audience Booster | Ad Size: 728x90 | Ad Name: Audience Premium Onsite and/or Offsite - Leaderboard | Ad Serving: Third Party | IAB/Custom: IAB |
| Package Name: New Car Education Sponsorship- 2019 | Page Name: Optional: Premium Audience Booster | Ad Size: 320x50 | Ad Name: Audience Premium Onsite and/or Offsite - Mobile Banner | Ad Serving: Third Party | IAB/Custom: IAB |
| Package Name: New Car Education Sponsorship- 2019 | Page Name: Optional: Premium Audience Booster | Ad Size: 306x435 | Ad Name: Audience Premium Onsite and/or Offsite - Superliner | Ad Serving: Site Served | IAB/Custom: IAB |
| Package Name: New Car Education Sponsorship- 2019 | Page Name: Optional: Premium Audience Booster | Ad Size: 728x200 | Ad Name: Audience Premium Onsite and/or Offsite - Superliner | Ad Serving: Site Served | IAB/Custom: IAB |
| Package Name: New Car Education Sponsorship- 2019 | Page Name: Optional: Premium Audience Booster | Ad Size: 320x250 | Ad Name: Audience Premium Onsite and/or Offsite - Mobile Banner | Ad Serving: Third Party | IAB/Custom: IAB |
- Primary Outcome:
Brand awareness and educate leveraging credible third party content
- Includes:
- Promoted article on homepage
- Main Car Research & New Car Research Takeover
- Promoted Content – offsite using Autotrader’s new car audience
- Partner:
- KBB
- Specifications:
-
All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio
Enhancements
Ad Specs
Last updated: November 26, 2019
Asset Inclusions
Last updated: November 26, 2019
| Package Name | Page Name | Ad Size | Ad Name | Ad Serving | IAB/Custom |
|---|---|---|---|---|---|
| Package Name: New Car Education Sponsorship- 2019 | Page Name: Homepage | Ad Size: 1x1 | Ad Name: Promoted Article | Ad Serving: Site Served | IAB/Custom: Custom |
| Package Name: New Car Education Sponsorship- 2019 | Page Name: Car Research & Information Landing Page | Ad Size: 1x1 | Ad Name: Locked Article | Ad Serving: Site Served | IAB/Custom: Custom |
| Package Name: New Car Education Sponsorship- 2019 | Page Name: New Car Landing Page | Ad Size: 1300×475 | Ad Name: Research Hero | Ad Serving: Site Served | IAB/Custom: Custom, IAB |
| Package Name: New Car Education Sponsorship- 2019 | Page Name: New Car Landing Page | Ad Size: 300x250 | Ad Name: Medium Rectangle | Ad Serving: Third Party | IAB/Custom: IAB |
| Package Name: New Car Education Sponsorship- 2019 | Page Name: New Car Landing Page | Ad Size: 1x1 | Ad Name: Locked Article | Ad Serving: Site Served | IAB/Custom: IAB |
| Package Name: New Car Education Sponsorship- 2019 | Page Name: New Car Landing Page | Ad Size: 1x1 | Ad Name: Make Logo | Ad Serving: Site Served | IAB/Custom: IAB |
| Package Name: New Car Education Sponsorship- 2019 | Page Name: New Car Landing Page | Ad Size: 1x1 | Ad Name: Vehicle Jelly Bean | Ad Serving: Site Served | IAB/Custom: IAB |
| Package Name: New Car Education Sponsorship- 2019 | Page Name: Promoted Content – Off-Site | Ad Size: 728x90 | Ad Name: New Car Audience - Offsite Leaderboard | Ad Serving: Third Party | IAB/Custom: IAB |
| Package Name: New Car Education Sponsorship- 2019 | Page Name: Promoted Content – Off-Site | Ad Size: 300x50 | Ad Name: New Car Audience - Offsite Mobile Banner | Ad Serving: Third Party | IAB/Custom: IAB |
| Package Name: New Car Education Sponsorship- 2019 | Page Name: Promoted Content – Off-Site | Ad Size: 300x250 | Ad Name: New Car Audience - Offsite Medium Rectangle | Ad Serving: Third Party | IAB/Custom: IAB |
| Package Name: New Car Education Sponsorship- 2019 | Page Name: Optional: Premium Audience Booster | Ad Size: 300x250 | Ad Name: Audience Premium Onsite and/or Offsite - Medium Rectangle | Ad Serving: Third Party | IAB/Custom: IAB |
| Package Name: New Car Education Sponsorship- 2019 | Page Name: Optional: Premium Audience Booster | Ad Size: 728x90 | Ad Name: Audience Premium Onsite and/or Offsite - Leaderboard | Ad Serving: Third Party | IAB/Custom: IAB |
| Package Name: New Car Education Sponsorship- 2019 | Page Name: Optional: Premium Audience Booster | Ad Size: 320x50 | Ad Name: Audience Premium Onsite and/or Offsite - Mobile Banner | Ad Serving: Third Party | IAB/Custom: IAB |
| Package Name: New Car Education Sponsorship- 2019 | Page Name: Optional: Premium Audience Booster | Ad Size: 306x435 | Ad Name: Audience Premium Onsite and/or Offsite - Superliner | Ad Serving: Site Served | IAB/Custom: IAB |
| Package Name: New Car Education Sponsorship- 2019 | Page Name: Optional: Premium Audience Booster | Ad Size: 728x200 | Ad Name: Audience Premium Onsite and/or Offsite - Superliner | Ad Serving: Site Served | IAB/Custom: IAB |
| Package Name: New Car Education Sponsorship- 2019 | Page Name: Optional: Premium Audience Booster | Ad Size: 320x250 | Ad Name: Audience Premium Onsite and/or Offsite - Mobile Banner | Ad Serving: Third Party | IAB/Custom: IAB |
Business Rules
Last updated: November 26, 2019
-
Homepage
- Placement: Top locked article in Car News & Reviews section
- Exclusive/Standard: Standard when Momentum is sold; Exclusive when Momentum is not sold
- Duration: 1 month
Main & New Car Research Landing Page
- Placement: Hero, Medium Rectangle, Locked Article, Make Logo, Vehicle Jelly Bean
- Exclusive/Standard: Standard when Momentum is sold; Exclusive when Momentum is not sold
- Duration: 1 month
Promoted Content (New Car Audience)
- Placement: Offsite
Audience Premium Onsite and/or Offsite (Upgrade)
- Placement: Various
- Exclusive/Standard: Standard
| New Car Education Sponsorship | |
|---|---|
| Funnel |
Upper Funnel Lower Funnel |
| Supersection |
New |
| Platform |
Desktop Tablet Mobile |
| Advertiser(s) | National/Tier 1 |
| Pages |
Homepage Car Research Browse Landing Page Promoted Content – Off-Site Optional: Premium Audience Booster |
| Segments | None |
| Duration | 1 month |
| Ad Type |
Sponsorship, Exclusive: 100% of impressions |
| Geography |
National |
| Ad Serving |
Site-served, agency tracking tags optional Third Party |
| Ad Size |
The following sizes apply:
|
| Ad Size Upgrade Options | |
| Lead Time |
10 business days |