New Car Education Sponsorship- 2019
How It Works
Opportunity to raise awareness and educate in-market shoppers about sponsored vehicle, leveraging Autotrader’s New Car News and Reviews Homepage section.
NOTE: New Car and CPO research pages are now being redirected to the Landing pages, due to this Certified Car Research noted below is anticipated to be available in Q4 2019.
New Car Education includes:
- Homepage: Promoted Article – top locked article within Car News & Reviews Section
- Car Research Browse Landing Page
- Research Hero
- Medium Rectangle
- Locked Article
- Make Logo
- Promoted Content – Off-Site (New Car Audience)
- Optional: Premium Audience Booster – Audience Premium Onsite and/or Offsite
Upcoming, anticipated available in Oct. 2019: Car Research New Car Landing Page
- Research Hero
- Medium Rectangle
- Locked Article
- Make Logo
Ad Size
Hero (1024x682), 300x250, 300x600, Make Logo, Locked Article, Offsite, 728x90, 320x50, 320x90
Image Gallery
Details
| Page Name | Included in Package Version | Ad Size | Ad Serving | Tags/Details Required | IAB / Custom | Targeting Criteria |
|---|---|---|---|---|---|---|
|
Page Name
Homepage |
Included in Package Version
New Car Education Sponsorship |
Ad Size
Promoted Article |
Ad Serving
|
Tags/Details Required
|
IAB / Custom
Custom |
Targeting Criteria
|
|
Page Name
Car Research Browse Landing Page |
Included in Package Version
New Car Education Sponsorship |
Ad Size
Research Hero, Medium Rectangle, Locked Article, Make Logo |
Ad Serving
|
Tags/Details Required
|
IAB / Custom
Custom, IAB |
Targeting Criteria
|
|
Page Name
Promoted Content – Off-Site |
Included in Package Version
New Car Education Sponsorship |
Ad Size
New Car Audience |
Ad Serving
|
Tags/Details Required
|
IAB / Custom
IAB |
Targeting Criteria
|
|
Page Name
Optional: Premium Audience Booster |
Included in Package Version
New Car Education Sponsorship |
Ad Size
Audience Premium Onsite and/or Offsite |
Ad Serving
|
Tags/Details Required
|
IAB / Custom
IAB |
Targeting Criteria
|
- Primary Outcome:
Brand awareness and educate leveraging credible third party content
- Includes:
- Promoted article on homepage
- Main car Research & New Car Research Takeover
- Promoted Content – offsite using Autotrader’s new car audience
- Partner:
- KBB
- Specifications:
-
All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio
Enhancements
Ad Specs
Last updated: July 1, 2019