OEM Solutions

New Car Education Sponsorship- 2019

Opportunity to raise awareness and educate in-market shoppers about sponsored vehicle, leveraging Autotrader’s New Car News and Reviews Homepage section.

New Car Education includes:

  • Homepage: Promoted Article – top locked article within Car News & Reviews Section
  • Car Research Browse Landing Page
    • Research Hero
    • Medium Rectangle
    • Locked Article
    • Make Logo
  • Car Research New Car Landing Page
    • Research Hero
    • Medium Rectangle
    • Locked Article
    • Make Logo
  • Promoted Content – Off-Site (New Car Audience)
  • Optional: Premium Audience Booster – Audience Premium Onsite and/or Offsite
Ad Size

Hero, 300x250, 300x600, Make Logo, Locked Article, Offsite, 728x90, 320x50, 320x90

Business Rules

Homepage

  • Placement: Top locked article in Car News & Reviews section
  • Exclusive/Standard: Standard when Momentum is sold; Exclusive when Momentum is not sold
  • Duration: 1 month

Main & New Car Research Landing Page

  • Placement: Hero, Medium Rectangle, Locked Article, Make Logo
  • Exclusive/Standard: Standard when Momentum is sold; Exclusive when Momentum is not sold
  • Duration: 1 month

Promoted Content (New Car Audience)

  • Placement: Offsite

Audience Premium Onsite and/or Offsite (Upgrade)

  • Placement: Various
  • Exclusive/Standard: Standard

 

Download Ad Specs:
New Car Education Sponsorship
Half Page
Medium Rectangle – 300×250
Leaderboard – 728×90
Specifications:

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio

What the Package Includes:
Page Name Included in Package Version Ad Size Ad Serving Tags/Details Required IAB / Custom Targeting Criteria
Homepage    Promoted Article      Custom   
Car Research Browse Landing Page    Research Hero, Medium Rectangle, Locked Article, Make Logo      Custom, IAB   
Promoted Content – Off-Site    New Car Audience      IAB   
Optional: Premium Audience Booster    Audience Premium Onsite and/or Offsite      IAB   
Primary Outcome:

Brand awareness and educate leveraging credible third party content

Includes:
  • Promoted article on homepage
  • Main car Research & New Car Research Takeover
  • Promoted Content – offsite using Autotrader’s new car audience
Partner:
KBB
Marketing Materials