OEM Solutions

Momentum – 2018

Stand out from the crowd with this fully responsive, exclusive takeover that dominates the Autotrader homepage experiences and extends throughout the shopper’s journey.

Custom, interactive ads work together to allow shoppers to engage with your brand, explore content and ultimately boost sales.

Opportunity Highlights:

  • Fully integrated homepage execution with immersive canvas
  • Responsive experience lends to full home page dominance regardless of device
  • Pre-populated search encourages on site shopping activity
  • Brand integration within the new car research path reaches shoppers at beginning of shopping journey
  • Custom creative integrated seamlessly into the shoppers flow
  • Leverages Undecided Shopper Audience targeting to
    reach shoppers who have not yet defined a consideration set. Can serve on any page within across Autotrader.

Ad Solutions Include:

  • Homepage Takeover
  • Main & New Car Research (Sponsor Branding in Hero, Top Article Features Sponsor Vehicle, “Research By Make” Brand Call-out 300×250)
  • Audience Targeting
Ad Size

Options include: Hero, Pre-populated Search Links, 300x600, 300x250, 320x50, 320x136, 728x90, Spotlight, Superliner

Download Ad Specs:
Momentum
Hero
Leaderboard – 728×90
Medium Rectangle – 300×250
Mobile 320×50
Ad Specs:

Click this link to see detailed spec pdf for Momentum sponsorship.

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.

Contact KBB Producers for Details Spec information.

Assets Required:

Desktop Hompage

  • Hero Panel PSD
    • User-initiated PSDs
  • 728×90 third party tag

Mobile App Homepage

  • Banner PSD
  • User-initiated expansion PSD

Main & New Car Research Pages

  • Header PSD
  • 300×250 third party tag
  • 1024×682 – Header Graphic – optional
  • Featured article – optional
  • Research by make top left logo spot – optional

Supporting IAB placements

Third party tags

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.

Ad Weight Specs for 3 Hero panel breakpoints

1300×580 – Initial Load Max (k-weight) – 275, Subload – 550

768×580 – Initial Load Max (k-weight) – 275, Subload – 550

480×440 – Initial Load Max (k-weight) – 200, Subload – 400

 

 

 

What the Package Includes:
Page Name Included in Package Version Ad Size Ad Serving Tags/Details Required IAB / Custom Targeting Criteria
Homepage    Hero 1300x475, 300x250, Pre-populated Make/Model Search      Site Served and Third Party  Exclusive 
Desktop - Advanced Search Form    300x600 or 300x250      Third Party  PSP - Undecided 
Mobile App Homepage    320x50      Site Served  Exclusive 
Mobile App Search Results Page    320x136      Third Party  PSP - Undecided 
New Car Research Landing Page    300x250, Header 1024x682, top article, make logo      Third Party and Site Served  Exclusive 
Car Research Landing Page    300x250, Header 1024x682, top article, make logo      Third Party and Site Served  Exclusive 
Audience Onsite - Desktop + Mobile    Various (300x250, Spotlight, 728x90, 728x200, 320x50, Mobile Superliner, 320x250)      Required  Personalized Shopper Profile - Undecided 
Audience Offsite    Various      Optional   
Advertiser:

Tier 1

Platform:

Desktop, Tablet, Mobile, Cross-devices

Product Type:
  • Sponsorship: Homepages, Landing Pages
  • Impression-based: Audience Onsite, Audience Offsite
Strategy:

Awareness; Consideration

Duration:

Week (Wed-Tue)

Geography:

National

Platform:

Desktop, Tablet, Mobile

Pages:
  • Homepage
  • Desktop Advanced Search Form
  • Vehicle Details Page
  • Mobile App Homepage
  • Mobile App Search Results Page
  • New Car Research Landing Page
  • Main Car Research Landing Page
  • Audience Onsite: Desktop, Tablet, Mobile
  • Audience Offsite
Targeting:

Dependent on ad product

Duration:

Dependent on ad product

Ad Type:

Dependent on ad product

Ad Serving:

Third Party

Size:

Homepage: Hero Panel PSD (1300×580), 300×250, pre-populated Make/Model Search Links

Lead Time:

8 weeks minimum lead time

Fulfillment:
  • 8-week minimum lead time.
  • Creative fulfillment:
    • Submit SFDC design case
  • Reporting:
    • Campaign Summary provided by Customer Analytics and Insights
      • Please submit a CI case in Sales Force
Product Details:

Targeting:

  • Required – Audience Onsite – Desktop + Mobile – (PSP – Undecided)
  • Optional – Audience Offsite

Pre-populated Search Links:

  • Click tracking tags are not needed since the fields are pre-populated
  • Click tracking data for search links will need to be pulled from internal Site Catalyst reports versus DFP
Product Rules:

Fulfilled by DMD team. Limited availability.

Please verify availability before pitching.

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.

Product approval required for all custom ads not built by Autotrader.

Partner:
KBB