OEM Solutions

Momentum – 2019

How It Works

Awareness / consideration for in-market shoppers that drives engagement with the sponsor’s vehicle on Autotrader.

The Base Momentum package includes

  • Homepage Hero (1300×475) with optional overlay panels + Pre-populated Search
  • Homepage Companion Ad: Desktop / Tablet: 728×90, Mobile: 320×50
  • Mobile App Home Screen & Make / Model Filters
  • Advanced Search Form Make / Model Links
  • Main & New Car Research Takeover
  • Advanced Search Form: 300×600, Mobile – 300×250
  • Search Results Page: Leaderboard – 728×90, 320×50 (the 320×50 shows only on mobile breakpoints) & Spotlight – 728×200, 306×435

Audience Premium:

  • Pick One Target, Depending on Goals of Campaign
    • Enhanced Audience Targeting – New Car Shoppers
    • Enhanced Audience Targeting – New Car Shoppers + Adjacent

The Max Momentum Package includes the Base components +

Top locked article on Homepage Car News & Reviews section & offsite promoted content (for month)

UPGRADES:

  • Facebook Audience Extension
  • Premium Audience Offsite

Ad Size

Hero (1300x475), Pre-populated Search Links, Homepage Companion Ad (728x90, 320x50), Leaderboard (Desktop/Tablet: 728x90 & Mobile: 320x50), Spotlight (Desktop/Tablet: 728x200 & Mobile: 306x435), 300x250, 320x50, 300x600, 728x90

Details

Page Name Included in Package Version Ad Size Ad Serving Tags/Details Required IAB / Custom Targeting Criteria
Page Name
Homepage
Included in Package Version
Base/Max
Ad Size
Pre-populated Make Search
Ad Serving
First Party
Tags/Details Required
Make name
IAB / Custom
Custom
Targeting Criteria
Page Name
Homepage
Included in Package Version
Base/Max
Ad Size
Pre-populated Model Search
Ad Serving
First Party
Tags/Details Required
Model name
IAB / Custom
Custom
Targeting Criteria
Page Name
Homepage
Included in Package Version
Base/Max
Ad Size
1300x475
Ad Serving
First Party
Tags/Details Required
Impression & Click tracker
IAB / Custom
Custom
Targeting Criteria
Page Name
Homepage
Included in Package Version
Base/Max
Ad Size
728x90, 320x50
Ad Serving
Third Party Ad Served
Tags/Details Required
Impression & Click tracker
IAB / Custom
IAB
Targeting Criteria
Page Name
Advanced Search Form
Included in Package Version
Base/Max
Ad Size
Make/Model Links & Logo
Ad Serving
First Party
Tags/Details Required
Creative Tag
IAB / Custom
Custom
Targeting Criteria
Make = None/Body Style
Page Name
Advanced Search Form: Mobile
Included in Package Version
Base/Max
Ad Size
300x250
Ad Serving
Third Party
Tags/Details Required
Impression & Click tracker
IAB / Custom
IAB
Targeting Criteria
Page Name
Advanced Search Form: Desktop/Tablet
Included in Package Version
Base/Max
Ad Size
300x600
Ad Serving
Third Party
Tags/Details Required
Impression & Click tracker
IAB / Custom
IAB
Targeting Criteria
Page Name
Search Results Page
Included in Package Version
Base/Max
Ad Size
Leaderboard (728x90, 320x50)
Ad Serving
Third Party
Tags/Details Required
Creative Tag
IAB / Custom
IAB
Targeting Criteria
Make = None/Body Style
Page Name
Search Results Page
Included in Package Version
Base/Max
Ad Size
Spotlights (728x200, 306x435)
Ad Serving
First Party Recommended
Tags/Details Required
Creative Tag
IAB / Custom
Custom
Targeting Criteria
Make = None/Body Style
Page Name
New Car Research Landing Page
Included in Package Version
Base/Max
Ad Size
300x250
Ad Serving
Third Party
Tags/Details Required
Creative Tag
IAB / Custom
IAB
Targeting Criteria
Page Name
New Car Research Landing Page
Included in Package Version
Base/Max
Ad Size
Header 1024x682
Ad Serving
Site Served
Tags/Details Required
Impression & Click Tracker
IAB / Custom
Custom
Targeting Criteria
Page Name
New Car Research Landing Page
Included in Package Version
Base/Max
Ad Size
Top article locked
Ad Serving
Site Served
Tags/Details Required
Impression & Click Tracker
IAB / Custom
Custom
Targeting Criteria
Page Name
Main Car Research Landing Page
Included in Package Version
Base/Max
Ad Size
Make logo
Ad Serving
Site Served
Tags/Details Required
Impression & Click Tracker
IAB / Custom
Custom
Targeting Criteria
Page Name
Main Car Research Landing Page
Included in Package Version
Base/Max
Ad Size
300x250
Ad Serving
Third Party
Tags/Details Required
Creative Tag
IAB / Custom
IAB
Targeting Criteria
Page Name
Main Car Research Landing Page
Included in Package Version
Base/Max
Ad Size
Header 1024x682
Ad Serving
Site Served
Tags/Details Required
Impression & Click Tracker
IAB / Custom
Custom
Targeting Criteria
Page Name
Main Car Research Landing Page
Included in Package Version
Base/Max
Ad Size
Top article locked
Ad Serving
Site Served
Tags/Details Required
Impression & Click Tracker
IAB / Custom
Custom
Targeting Criteria
Page Name
Audience Premium
Included in Package Version
Base/Max
Ad Size
various
Ad Serving
Third Party
Tags/Details Required
Creative tag
IAB / Custom
Custom
Targeting Criteria
Pick one target based on campaign objectives: brand new car shoppers on Autotrader, New Car Shoppers, New Car Shoppers + Adjacent
Page Name
New Car Education HP locked article and Promoted Content offsite (for the month) - assuming article exists
Included in Package Version
Max
Ad Size
Homepage/Offsite
Ad Serving
Site Served
Tags/Details Required
Impression & Click Tracker
IAB / Custom
Custom
Targeting Criteria
Page Name
Facebook Audience Extension (upgrade)
Included in Package Version
Upgrade
Ad Size
various
Ad Serving
Third Party
Tags/Details Required
Creative tag
IAB / Custom
IAB
Targeting Criteria
Page Name
Audience Premium Offsite (upgrade)
Included in Package Version
Upgrade
Ad Size
various
Ad Serving
Third Party
Tags/Details Required
Creative tag
IAB / Custom
IAB
Targeting Criteria
Partner:
KBB
Ad Specifications:

All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

Enhancements