Momentum – 2019
How It Works
Awareness / consideration for in-market shoppers that drives engagement with the sponsor’s vehicle on Autotrader.
The Base Momentum package includes
- Homepage Hero (1300×475) with optional overlay panels + Pre-populated Search
- Homepage Companion Ad: Desktop / Tablet: 728×90, Mobile: 320×50
- Mobile App Home Screen & Make / Model Filters
- Advanced Search Form Make / Model Links
- Main & New Car Research Takeover
- Advanced Search Form: 300×600, Mobile – 300×250
- Search Results Page: Leaderboard – 728×90, 320×50 (the 320×50 shows only on mobile breakpoints) & Spotlight – 728×200, 306×435
Audience Premium:
- Pick One Target, Depending on Goals of Campaign
- Enhanced Audience Targeting – New Car Shoppers
- Enhanced Audience Targeting – New Car Shoppers + Adjacent
The Max Momentum Package includes the Base components +
Top locked article on Homepage Car News & Reviews section & offsite promoted content (for month)
UPGRADES:
- Facebook Audience Extension
- Premium Audience Offsite
Ad Size
Hero (1300x475), Pre-populated Search Links, Homepage Companion Ad (728x90, 320x50), Leaderboard (Desktop/Tablet: 728x90 & Mobile: 320x50), Spotlight (Desktop/Tablet: 728x200 & Mobile: 306x435), 300x250, 320x50, 300x600, 728x90
Image Gallery
Details
| Page Name | Included in Package Version | Ad Size | Ad Serving | Tags/Details Required | IAB / Custom | Targeting Criteria |
|---|---|---|---|---|---|---|
|
Page Name
Homepage |
Included in Package Version
Base/Max |
Ad Size
Pre-populated Make Search |
Ad Serving
First Party |
Tags/Details Required
Make name |
IAB / Custom
Custom |
Targeting Criteria
|
|
Page Name
Homepage |
Included in Package Version
Base/Max |
Ad Size
Pre-populated Model Search |
Ad Serving
First Party |
Tags/Details Required
Model name |
IAB / Custom
Custom |
Targeting Criteria
|
|
Page Name
Homepage |
Included in Package Version
Base/Max |
Ad Size
1300x475 |
Ad Serving
First Party |
Tags/Details Required
Impression & Click tracker |
IAB / Custom
Custom |
Targeting Criteria
|
|
Page Name
Homepage |
Included in Package Version
Base/Max |
Ad Size
728x90, 320x50 |
Ad Serving
Third Party Ad Served |
Tags/Details Required
Impression & Click tracker |
IAB / Custom
IAB |
Targeting Criteria
|
|
Page Name
Advanced Search Form |
Included in Package Version
Base/Max |
Ad Size
Make/Model Links & Logo |
Ad Serving
First Party |
Tags/Details Required
Creative Tag |
IAB / Custom
Custom |
Targeting Criteria
Make = None/Body Style |
|
Page Name
Advanced Search Form: Mobile |
Included in Package Version
Base/Max |
Ad Size
300x250 |
Ad Serving
Third Party |
Tags/Details Required
Impression & Click tracker |
IAB / Custom
IAB |
Targeting Criteria
|
|
Page Name
Advanced Search Form: Desktop/Tablet |
Included in Package Version
Base/Max |
Ad Size
300x600 |
Ad Serving
Third Party |
Tags/Details Required
Impression & Click tracker |
IAB / Custom
IAB |
Targeting Criteria
|
|
Page Name
Search Results Page |
Included in Package Version
Base/Max |
Ad Size
Leaderboard (728x90, 320x50) |
Ad Serving
Third Party |
Tags/Details Required
Creative Tag |
IAB / Custom
IAB |
Targeting Criteria
Make = None/Body Style |
|
Page Name
Search Results Page |
Included in Package Version
Base/Max |
Ad Size
Spotlights (728x200, 306x435) |
Ad Serving
First Party Recommended |
Tags/Details Required
Creative Tag |
IAB / Custom
Custom |
Targeting Criteria
Make = None/Body Style |
|
Page Name
New Car Research Landing Page |
Included in Package Version
Base/Max |
Ad Size
300x250 |
Ad Serving
Third Party |
Tags/Details Required
Creative Tag |
IAB / Custom
IAB |
Targeting Criteria
|
|
Page Name
New Car Research Landing Page |
Included in Package Version
Base/Max |
Ad Size
Header 1024x682 |
Ad Serving
Site Served |
Tags/Details Required
Impression & Click Tracker |
IAB / Custom
Custom |
Targeting Criteria
|
|
Page Name
New Car Research Landing Page |
Included in Package Version
Base/Max |
Ad Size
Top article locked |
Ad Serving
Site Served |
Tags/Details Required
Impression & Click Tracker |
IAB / Custom
Custom |
Targeting Criteria
|
|
Page Name
Main Car Research Landing Page |
Included in Package Version
Base/Max |
Ad Size
Make logo |
Ad Serving
Site Served |
Tags/Details Required
Impression & Click Tracker |
IAB / Custom
Custom |
Targeting Criteria
|
|
Page Name
Main Car Research Landing Page |
Included in Package Version
Base/Max |
Ad Size
300x250 |
Ad Serving
Third Party |
Tags/Details Required
Creative Tag |
IAB / Custom
IAB |
Targeting Criteria
|
|
Page Name
Main Car Research Landing Page |
Included in Package Version
Base/Max |
Ad Size
Header 1024x682 |
Ad Serving
Site Served |
Tags/Details Required
Impression & Click Tracker |
IAB / Custom
Custom |
Targeting Criteria
|
|
Page Name
Main Car Research Landing Page |
Included in Package Version
Base/Max |
Ad Size
Top article locked |
Ad Serving
Site Served |
Tags/Details Required
Impression & Click Tracker |
IAB / Custom
Custom |
Targeting Criteria
|
|
Page Name
Audience Premium |
Included in Package Version
Base/Max |
Ad Size
various |
Ad Serving
Third Party |
Tags/Details Required
Creative tag |
IAB / Custom
Custom |
Targeting Criteria
Pick one target based on campaign objectives: brand new car shoppers on Autotrader, New Car Shoppers, New Car Shoppers + Adjacent |
|
Page Name
New Car Education HP locked article and Promoted Content offsite (for the month) - assuming article exists |
Included in Package Version
Max |
Ad Size
Homepage/Offsite |
Ad Serving
Site Served |
Tags/Details Required
Impression & Click Tracker |
IAB / Custom
Custom |
Targeting Criteria
|
|
Page Name
Facebook Audience Extension (upgrade) |
Included in Package Version
Upgrade |
Ad Size
various |
Ad Serving
Third Party |
Tags/Details Required
Creative tag |
IAB / Custom
IAB |
Targeting Criteria
|
|
Page Name
Audience Premium Offsite (upgrade) |
Included in Package Version
Upgrade |
Ad Size
various |
Ad Serving
Third Party |
Tags/Details Required
Creative tag |
IAB / Custom
IAB |
Targeting Criteria
|
- Partner:
- KBB
- Ad Specifications:
-
All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.
Enhancements
Ad Specs
Last updated: July 27, 2019