OEM Solutions

Momentum – 2019

Awareness / consideration for in-market shoppers that drives engagement with the sponsor’s vehicle on Autotrader.

The Base Momentum package includes

  • Homepage Hero (1300×475) with optional overlay panels + Pre-populated Search
  • Homepage Companion Ad: Desktop / Tablet: 728×90, Mobile: 320×50
  • Mobile App Home Screen & Make / Model Filters
  • Advanced Search Form Make / Model Links
  • Main & New Car Research Takeover
  • Advanced Search Form: 300×600
  • Search Results Page: Leaderboard – 728×90, 320×50 (the 320×50 shows only on mobile breakpoints) & Spotlight – 728×200, 306×435

Audience Premium:

  • Pick One Target, Depending on Goals of Campaign
    • Enhanced Audience Targeting – New Car Shoppers
    • Enhanced Audience Targeting – New Car Shoppers + Adjacent

The Max Momentum Package includes the Base components +

Top locked article on Homepage Car News & Reviews section & offsite promoted content (for month)

UPGRADES:

  • Facebook Audience Extension
  • Premium Audience Offsite
Ad Size

Hero (1300x475), Pre-populated Search Links, Homepage Companion Ad (728x90, 320x50), Leaderboard (Desktop/Tablet: 728x90 & Mobile: 320x50), Spotlight (Desktop/Tablet: 728x200 & Mobile: 306x435), 300x250, 320x50, 300x600, 728x90

Business Rules

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.

Download Ad Specs:
Momentum
Mobile 320×50
Audience Extension
Half Page
Premium Leaderboard | Listings Liner
Premium Spotlight | Spotlight
Ad Specifications:

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.

What the Package Includes:
Page Name Included in Package Version Ad Size Ad Serving Tags/Details Required IAB / Custom Targeting Criteria
Homepage  Base/Max  Pre-populated Make Search  First Party  Make name  Custom   
Homepage  Base/Max  Pre-populated Model Search  First Party  Model name  Custom   
Homepage  Base/Max  1300x475  First Party  Impression & Click tracker  Custom   
Homepage  Base/Max  728x90, 320x50  Third Party Ad Served  Impression & Click tracker  IAB   
Advanced Search Form  Base/Max  Make/Model Links & Logo  First Party  Creative Tag  Custom  Make = None/Body Style 
Search Results Page  Base/Max  Leaderboard (728x90, 320x50)  Third Party  Creative Tag  IAB  Make = None/Body Style 
Search Results Page  Base/Max  Spotlights (728x200, 306x435)  First Party Recommended  Creative Tag  Custom  Make = None/Body Style 
New Car Research Landing Page  Base/Max  300x250  Third Party  Creative Tag  IAB   
New Car Research Landing Page  Base/Max  Header 1024x682  Site Served  Impression & Click Tracker  Custom   
New Car Research Landing Page  Base/Max  Top article locked  Site Served  Impression & Click Tracker  Custom   
Main Car Research Landing Page  Base/Max  Make logo  Site Served  Impression & Click Tracker  Custom   
Main Car Research Landing Page  Base/Max  300x250  Third Party  Creative Tag  IAB   
Main Car Research Landing Page  Base/Max  Header 1024x682  Site Served  Impression & Click Tracker  Custom   
Main Car Research Landing Page  Base/Max  Top article locked  Site Served  Impression & Click Tracker  Custom   
Main Car Research Landing Page  Base/Max  Make logo  Site Served  Impression & Click Tracker  Custom   
Audience Premium  Base/Max  various  Third Party  Creative tag  Custom  Pick one target based on campaign objectives: brand new car shoppers on Autotrader, New Car Shoppers, New Car Shoppers + Adjacent 
New Car Education HP locked article and Promoted Content offsite (for the month) - assuming article exists  Max  Homepage/Offsite  Site Served  Impression & Click Tracker  Custom   
Facebook Audience Extension (upgrade)  Upgrade  various  Third Party  Creative tag  IAB   
Audience Premium Offsite (upgrade)  Upgrade  various  Third Party  Creative tag  IAB   
Partner:
KBB