OEM Solutions

Momentum – 2019

How It Works

Awareness / consideration for in-market shoppers that drives engagement with the sponsor’s vehicle on Autotrader.

The Base Momentum package includes

  • Homepage Hero (1300×475) with optional overlay panels + Pre-populated Search
  • Homepage Companion Ad: Desktop / Tablet: 728×90, Mobile: 320×50
  • Mobile App Home Screen & Make / Model Filters
  • Advanced Search Form Make / Model Links
  • Main & New Car Research Takeover
  • Advanced Search Form: 300×600, Mobile – 300×250
  • Search Results Page: Leaderboard – 728×90, 320×50 (the 320×50 shows only on mobile breakpoints) & Spotlight – 728×200, 306×435

Audience Premium:

  • Pick One Target, Depending on Goals of Campaign
    • Enhanced Audience Targeting – New Car Shoppers
    • Enhanced Audience Targeting – New Car Shoppers + Adjacent

The Max Momentum Package includes the Base components +

Top locked article on Homepage Car News & Reviews section & offsite promoted content (for month)

UPGRADES:

  • Facebook Audience Extension
  • Premium Audience Offsite

Ad Size

Hero (1300x475), Pre-populated Search Links, Homepage Companion Ad (728x90, 320x50), Leaderboard (Desktop/Tablet: 728x90 & Mobile: 320x50), Spotlight (Desktop/Tablet: 728x200 & Mobile: 306x435), 300x250, 320x50, 300x600, 728x90

Details

Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Package Name: Momentum - 2019 Page Name: Homepage Ad Size: 1x1 Ad Name: Pre-populated Make Search Ad Serving: First Party IAB/Custom: Custom
Package Name: Momentum - 2019 Page Name: Homepage Ad Size: 1x1 Ad Name: Pre-populated Model Search Ad Serving: First Party IAB/Custom: Custom
Package Name: Momentum - 2019 Page Name: Homepage Ad Size: 1300x475 Ad Name: Hero Ad Serving: First Party IAB/Custom: Custom
Package Name: Momentum - 2019 Page Name: Homepage Ad Size: 728x90 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: Momentum - 2019 Page Name: Homepage Ad Size: 320x50 Ad Name: Mobile Banner Ad Serving: Third Party IAB/Custom: IAB
Package Name: Momentum - 2019 Page Name: Advanced Search Form Ad Size: 1x1 Ad Name: Make/Model Links Ad Serving: First Party IAB/Custom: Custom
Package Name: Momentum - 2019 Page Name: Advanced Search Form Ad Size: 1x1 Ad Name: Make/Model Logo Ad Serving: First Party IAB/Custom: Custom
Package Name: Momentum - 2019 Page Name: Advanced Search Form: Mobile Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Momentum - 2019 Page Name: Advanced Search Form: Desktop/Tablet Ad Size: 300x600 Ad Name: Filmstrip Ad Serving: Third Party IAB/Custom: IAB
Package Name: Momentum - 2019 Page Name: Search Results Page Ad Size: 728x90 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: Momentum - 2019 Page Name: Search Results Page Ad Size: 320x50 Ad Name: Mobile Banner Ad Serving: Third Party IAB/Custom: IAB
Package Name: Momentum - 2019 Page Name: Search Results Page Ad Size: 728x200 Ad Name: Spotlights Ad Serving: First Party Recommended IAB/Custom: Custom
Package Name: Momentum - 2019 Page Name: Search Results Page Ad Size: 306x435 Ad Name: Spotlights Ad Serving: First Party Recommended IAB/Custom: Custom
Package Name: Momentum - 2019 Page Name: New Car Research Landing Page Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Momentum - 2019 Page Name: New Car Research Landing Page Ad Size: 1024x682 Ad Name: Header Ad Serving: Site Served IAB/Custom: Custom
Package Name: Momentum - 2019 Page Name: New Car Research Landing Page Ad Size: 1x1 Ad Name: Top article locked Ad Serving: Site Served IAB/Custom: Custom
Package Name: Momentum - 2019 Page Name: Main Car Research Landing Page Ad Size: 1x1 Ad Name: Make logo Ad Serving: Site Served IAB/Custom: Custom
Package Name: Momentum - 2019 Page Name: Main Car Research Landing Page Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Momentum - 2019 Page Name: Main Car Research Landing Page Ad Size: 1024x682 Ad Name: Header Ad Serving: Site Served IAB/Custom: Custom
Package Name: Momentum - 2019 Page Name: Main Car Research Landing Page Ad Size: 1x1 Ad Name: Top article locked Ad Serving: Site Served IAB/Custom: Custom
Package Name: Momentum - 2019 Page Name: Audience Premium Ad Size: various Ad Name: various Ad Serving: Third Party IAB/Custom: Custom
Package Name: Momentum - 2019 Page Name: New Car Education Ad Size: Homepage locked article and Promoted Content offsite (for the month) - assuming article exists Ad Name: Homepage/Offsite Ad Serving: Site Served IAB/Custom: Custom
Package Name: Momentum - 2019 Page Name: Facebook Audience Extension (upgrade) Ad Size: various Ad Name: various Ad Serving: Third Party IAB/Custom: IAB
Package Name: Momentum - 2019 Page Name: Audience Premium Offsite (upgrade) Ad Size: various Ad Name: various Ad Serving: Third Party IAB/Custom: IAB
Partner:
KBB
Ad Specifications:

All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

Enhancements

Asset Inclusions

Last updated: November 26, 2019
Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Package Name: Momentum - 2019 Page Name: Homepage Ad Size: 1x1 Ad Name: Pre-populated Make Search Ad Serving: First Party IAB/Custom: Custom
Package Name: Momentum - 2019 Page Name: Homepage Ad Size: 1x1 Ad Name: Pre-populated Model Search Ad Serving: First Party IAB/Custom: Custom
Package Name: Momentum - 2019 Page Name: Homepage Ad Size: 1300x475 Ad Name: Hero Ad Serving: First Party IAB/Custom: Custom
Package Name: Momentum - 2019 Page Name: Homepage Ad Size: 728x90 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: Momentum - 2019 Page Name: Homepage Ad Size: 320x50 Ad Name: Mobile Banner Ad Serving: Third Party IAB/Custom: IAB
Package Name: Momentum - 2019 Page Name: Advanced Search Form Ad Size: 1x1 Ad Name: Make/Model Links Ad Serving: First Party IAB/Custom: Custom
Package Name: Momentum - 2019 Page Name: Advanced Search Form Ad Size: 1x1 Ad Name: Make/Model Logo Ad Serving: First Party IAB/Custom: Custom
Package Name: Momentum - 2019 Page Name: Advanced Search Form: Mobile Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Momentum - 2019 Page Name: Advanced Search Form: Desktop/Tablet Ad Size: 300x600 Ad Name: Filmstrip Ad Serving: Third Party IAB/Custom: IAB
Package Name: Momentum - 2019 Page Name: Search Results Page Ad Size: 728x90 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: Momentum - 2019 Page Name: Search Results Page Ad Size: 320x50 Ad Name: Mobile Banner Ad Serving: Third Party IAB/Custom: IAB
Package Name: Momentum - 2019 Page Name: Search Results Page Ad Size: 728x200 Ad Name: Spotlights Ad Serving: First Party Recommended IAB/Custom: Custom
Package Name: Momentum - 2019 Page Name: Search Results Page Ad Size: 306x435 Ad Name: Spotlights Ad Serving: First Party Recommended IAB/Custom: Custom
Package Name: Momentum - 2019 Page Name: New Car Research Landing Page Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Momentum - 2019 Page Name: New Car Research Landing Page Ad Size: 1024x682 Ad Name: Header Ad Serving: Site Served IAB/Custom: Custom
Package Name: Momentum - 2019 Page Name: New Car Research Landing Page Ad Size: 1x1 Ad Name: Top article locked Ad Serving: Site Served IAB/Custom: Custom
Package Name: Momentum - 2019 Page Name: Main Car Research Landing Page Ad Size: 1x1 Ad Name: Make logo Ad Serving: Site Served IAB/Custom: Custom
Package Name: Momentum - 2019 Page Name: Main Car Research Landing Page Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Momentum - 2019 Page Name: Main Car Research Landing Page Ad Size: 1024x682 Ad Name: Header Ad Serving: Site Served IAB/Custom: Custom
Package Name: Momentum - 2019 Page Name: Main Car Research Landing Page Ad Size: 1x1 Ad Name: Top article locked Ad Serving: Site Served IAB/Custom: Custom
Package Name: Momentum - 2019 Page Name: Audience Premium Ad Size: various Ad Name: various Ad Serving: Third Party IAB/Custom: Custom
Package Name: Momentum - 2019 Page Name: New Car Education Ad Size: Homepage locked article and Promoted Content offsite (for the month) - assuming article exists Ad Name: Homepage/Offsite Ad Serving: Site Served IAB/Custom: Custom
Package Name: Momentum - 2019 Page Name: Facebook Audience Extension (upgrade) Ad Size: various Ad Name: various Ad Serving: Third Party IAB/Custom: IAB
Package Name: Momentum - 2019 Page Name: Audience Premium Offsite (upgrade) Ad Size: various Ad Name: various Ad Serving: Third Party IAB/Custom: IAB

Business Rules

Last updated: November 26, 2019
  • All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

    Product approval required for all custom ads not built by Autotrader.

  Momentum
Funnel Upper Funnel
Supersection Homepage
Platform Desktop
Tablet
Mobile
Advertiser(s) National/Tier 1
Pages
Homepage
Car Research New Car Landing Page
Car Research Browse Landing Page
Search Results
Search Form
Segments None
Duration 1 week minimum
Ad Type Sponsorship, Exclusive: 100% of impressions
Geography National
Ad Serving Site-served, agency tracking tags optional
Third Party
Ad Size

The following sizes apply:

  • Pre-populated Make Search
  • Pre-populated Model Search
  • 1300x475
  • 728x90
  • Make/model links + OEM logo
  • 320x50
  • 306x435
  • 728x200
  • 1024x682
  • Top article locked
Ad Size Upgrade Options
Lead Time Requires custom schedule