Momentum – 2019
Awareness / consideration for in-market shoppers that drives engagement with the sponsor’s vehicle on Autotrader.
The Base Momentum package includes
- Homepage Hero (1300×475) with optional overlay panels + Pre-populated Search
- Homepage Companion Ad: Desktop / Tablet: 728×90, Mobile: 320×50
- Mobile App Home Screen & Make / Model Filters
- Advanced Search Form Make / Model Links
- Main & New Car Research Takeover
- Advanced Search Form: 300×600
- Search Results Page: Leaderboard – 728×90, 320×50 (the 320×50 shows only on mobile breakpoints) & Spotlight – 728×200, 306×435
Audience Premium:
- Pick One Target, Depending on Goals of Campaign
- Enhanced Audience Targeting – New Car Shoppers
- Enhanced Audience Targeting – New Car Shoppers + Adjacent
The Max Momentum Package includes the Base components +
Top locked article on Homepage Car News & Reviews section & offsite promoted content (for month)
UPGRADES:
- Facebook Audience Extension
- Premium Audience Offsite
Ad Size
Hero (1300x475), Pre-populated Search Links, Homepage Companion Ad (728x90, 320x50), Leaderboard (Desktop/Tablet: 728x90 & Mobile: 320x50), Spotlight (Desktop/Tablet: 728x200 & Mobile: 306x435), 300x250, 320x50, 300x600, 728x90
Business Rules
All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.
- Download Ad Specs:
- Momentum
- Mobile 320×50
- Audience Extension
- Half Page
- Premium Leaderboard | Listings Liner
- Premium Spotlight | Spotlight
- Ad Specifications:
-
All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.
What the Package Includes:
| Page Name | Included in Package Version | Ad Size | Ad Serving | Tags/Details Required | IAB / Custom | Targeting Criteria |
|---|---|---|---|---|---|---|
| Homepage | Base/Max | Pre-populated Make Search | First Party | Make name | Custom | |
| Homepage | Base/Max | Pre-populated Model Search | First Party | Model name | Custom | |
| Homepage | Base/Max | 1300x475 | First Party | Impression & Click tracker | Custom | |
| Homepage | Base/Max | 728x90, 320x50 | Third Party Ad Served | Impression & Click tracker | IAB | |
| Advanced Search Form | Base/Max | Make/Model Links & Logo | First Party | Creative Tag | Custom | Make = None/Body Style |
| Search Results Page | Base/Max | Leaderboard (728x90, 320x50) | Third Party | Creative Tag | IAB | Make = None/Body Style |
| Search Results Page | Base/Max | Spotlights (728x200, 306x435) | First Party Recommended | Creative Tag | Custom | Make = None/Body Style |
| New Car Research Landing Page | Base/Max | 300x250 | Third Party | Creative Tag | IAB | |
| New Car Research Landing Page | Base/Max | Header 1024x682 | Site Served | Impression & Click Tracker | Custom | |
| New Car Research Landing Page | Base/Max | Top article locked | Site Served | Impression & Click Tracker | Custom | |
| Main Car Research Landing Page | Base/Max | Make logo | Site Served | Impression & Click Tracker | Custom | |
| Main Car Research Landing Page | Base/Max | 300x250 | Third Party | Creative Tag | IAB | |
| Main Car Research Landing Page | Base/Max | Header 1024x682 | Site Served | Impression & Click Tracker | Custom | |
| Main Car Research Landing Page | Base/Max | Top article locked | Site Served | Impression & Click Tracker | Custom | |
| Main Car Research Landing Page | Base/Max | Make logo | Site Served | Impression & Click Tracker | Custom | |
| Audience Premium | Base/Max | various | Third Party | Creative tag | Custom | Pick one target based on campaign objectives: brand new car shoppers on Autotrader, New Car Shoppers, New Car Shoppers + Adjacent |
| New Car Education HP locked article and Promoted Content offsite (for the month) - assuming article exists | Max | Homepage/Offsite | Site Served | Impression & Click Tracker | Custom | |
| Facebook Audience Extension (upgrade) | Upgrade | various | Third Party | Creative tag | IAB | |
| Audience Premium Offsite (upgrade) | Upgrade | various | Third Party | Creative tag | IAB |
- Partner:
- KBB