OEM Solutions

Momentum – 2019

Awareness / consideration for in-market shoppers that drives engagement with the sponsor’s vehicle on Autotrader.

The Base Momentum package includes

Homepage Hero with optional overlay panels + Pre-populated Search Links

Optimized Homepage IAB placement (728×90)

Mobile App Home Screen & Make / Model Filters

Advanced Search Form Make / Model Links

Main & New Car Research Takeover

Target Undecided Shoppers on the Advanced Search Form  (300×600) and Search Results Page (Premium Leaderboard  / Listing Liner (728×90, 320×50) & Premium Spotlight / Spotlight (728×200, 306×435))

Audience Premium:

  • Pick One Target, Depending on Goals of Campaign
    • Enhanced Audience Targeting – New Car Shoppers
    • Enhanced Audience Targeting – New Car Shoppers + Adjacent

The Max Momentum Package includes the Base components +

Top locked article on Homepage Car News & Reviews section & offsite promoted content (for month)

UPGRADES:

  • Facebook Audience Extension
  • Premium Audience Offsite
Ad Size

Hero, Pre-populated Search Links, Premium Leaderboard/Listings Liner (Desktop/Tablet: 728x90 & Mobile: 320x50), Premium Spotlight/Spotlight (Desktop/Tablet: 728x200 & Mobile: 306x435), 300x250, 320x50, 300x600, 728x90

PDF
What the Package Includes:
Page Name Included in Package Version Ad Size Ad Serving Tags/Details Required IAB / Custom Targeting Criteria
Homepage  Base/Max  Pre-populated Make Search  Custom: First Party Ad Served  Make name     
Homepage  Base/Max  Pre-populated Model Search  Custom: First Party Ad Served  Model name     
Homepage  Base/Max  1300x475  Custom: First Party Ad Served  Impression & Click tracker     
Homepage  Base/Max  728x90  Third Party Ad Served  Impression & Click tracker  IAB   
Advanced Search Form  Base/Max  Make/Model Links & Logo  Custom  Creative Tag    Make = None/Body Style 
Search Results Page  Base/Max  Premium Leaderboard / Listing Liners  Third Party  Creative Tag    Make = None/Body Style 
Search Results Page  Base/Max  Premium Spotlight / Spotlights  First Party Recommended  Creative Tag    Make = None/Body Style 
New Car Research Landing Page  Base/Max  300x250  Third Party  Creative Tag     
New Car Research Landing Page  Base/Max  Header 1024x682  Site Served  Impression & Click Tracker     
New Car Research Landing Page  Base/Max  Top article locked  Site Served  Impression & Click Tracker     
Main Car Research Landing Page  Base/Max  Make logo  Site Served  Impression & Click Tracker     
Main Car Research Landing Page  Base/Max  300x250  Third Party  Creative Tag  IAB   
Main Car Research Landing Page  Base/Max  Header 1024x682  Site Served  Impression & Click Tracker     
Main Car Research Landing Page  Base/Max  Top article locked  Site Served  Impression & Click Tracker     
Main Car Research Landing Page  Base/Max  Make logo  Site Served  Impression & Click Tracker     
Audience Premium  Base/Max  various  Third Party  Creative tag    Pick one target based on campaign objectives: brand new car shoppers on Autotrader, New Car Shoppers, New Car Shoppers + Adjacent 
New Car Education HP locked article and Promoted Content offsite (for the month) - assuming article exists  Max  Homepage/Offsite  Site Served  Impression & Click Tracker     
Facebook Audience Extension (upgrade)  Upgrade  various  Third Party  Creative tag  IAB   
Audience Premium Offsite (upgrade)  Upgrade  various  Third Party  Creative tag  IAB   
Partner:
KBB