OEM Solutions

How It Works

Highlight your messaging and generate awareness on our sustaining ad canvas across the mobile site.

The MMA is a mobile standard ad unit. The dimensions are 320 pixels wide by 50 pixels tall.

This placement is coordinated with audience aligned programs and cross-platform campaigns.

Ad Size

320x50

Details

Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Partner:
KBB

Enhancements

Ad Specs

Last updated: December 7, 2019

Asset Inclusions

Last updated: December 7, 2019

Business Rules

Last updated: December 7, 2019
  • All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

    Product approval required for all custom ads not built by Autotrader.

  MMA - Web/App
Funnel Lower Funnel
Upper Funnel
Supersection Advanced Search Form
New
Used
Platform Mobile
Advertiser(s) National/Tier 1
Regional/Tier 2
Local Reseller/Tier 3
Major Accounts
Certified
Pages
All available pages
Segments None
Duration 1 month
Ad Type
Geography National
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 320x50
Ad Size Upgrade Options
Lead Time 10 business days