MMA – Web/App
How It Works
Highlight your messaging and generate awareness on our sustaining ad canvas across the mobile site.
The MMA is a mobile standard ad unit. The dimensions are 320 pixels wide by 50 pixels tall.
This placement is coordinated with audience aligned programs and cross-platform campaigns.
Ad Size
320x50
Ad Specs
Image Gallery
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Tier 1
Tier 2
Tier 1 or
Tier 2 Tier 3
Tier 2 Tier 3
Details
| Package Name | Page Name | Ad Size | Ad Name | Ad Serving | IAB/Custom |
|---|
- Partner:
- KBB
Enhancements
Ad Specs
Last updated: December 7, 2019
Asset Inclusions
Last updated: December 7, 2019
Business Rules
Last updated: December 7, 2019
-
All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.
Product approval required for all custom ads not built by Autotrader.
| MMA - Web/App | |
|---|---|
| Funnel |
Lower Funnel Upper Funnel |
| Supersection |
Advanced Search Form New Used |
| Platform |
Mobile |
| Advertiser(s) | National/Tier 1 Regional/Tier 2 Local Reseller/Tier 3 Major Accounts Certified |
| Pages |
All available pages |
| Segments | None |
| Duration | 1 month |
| Ad Type | |
| Geography |
National |
| Ad Serving |
Third Party |
| Ad Size |
The following sizes apply:
|
| Ad Size Upgrade Options | |
| Lead Time |
10 business days |