Medium Rectangle 300×250
How It Works
The Inventory Search ad placement provides advertising exposure in the highly trafficked search path, where in-market shoppers are searching for specific makes and models.
You can now drive home DMA and model level messaging before the shopper moves into their search results with the 300×250 Search Form ad.
All National Account ad placements accept the Search Result Page Mobile App – iPhone only & Mobile Web
- The 300×250 ad size (with all ad slots continuing to support the 320×50), bringing better alignment between the mobile app and mobile web experiences
Ad Size
300x250, 320x50
Ad Specs
Image Gallery
Details
Product Rules |
All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio. Product approval required for all custom ads not built by Autotrader. |
Partner |
KBB |
Ad Specs |
All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio. Product approval required for all custom ads not built by Autotrader. Advertiser: National/Tier 1, Regional/Tier 2, Tier 3, Certified, Major Accounts Ad Size: 300×250 (IAB) General Guidelines:
Content & Messaging: New, Used, or Certified Video Enabled:
Audio Enabled:
Animation: 3 loops within 15 seconds Other Information: Opportunities may exist to target regionally |
Page(s) |
Inventory Search Form, Search Results Pages |
Platform |
Desktop, Tablet, Mobile |
Advertiser |
National/Tier 1, Regional/Tier 2, Tier 3, Certified, Major Accounts |
Targeting |
Dependent on ad product |
Duration |
1 month |
Ad Type |
Standard, non-exclusive: less than 100% of available impressions |
Geography |
National |
Ad Serving |
Third Party |
Size |
300×250 – Rich Media accepted for all device types |
Lead Time |
5 business days |
Enhancements
Ad Specs
Asset Inclusions
Business Rules
| Medium Rectangle 300×250 | |
|---|---|
| Funnel |
Upper Funnel Lower Funnel |
| Supersection |
New Used |
| Platform |
Desktop Tablet Mobile |
| Advertiser(s) | National/Tier 1 Regional/Tier 2 Local Reseller/Tier 3 Certified Major Accounts |
| Pages |
All available pages |
| Segments | None |
| Duration | 1 month 1 week (Wed-Tue) |
| Ad Type |
Standard, Non-exclusive: less than 100% of available impressions Sponsorship, Exclusive: 100% of impressions |
| Geography |
National |
| Ad Serving |
Third Party |
| Ad Size |
The following sizes apply:
|
| Option to Serve 3rd Party | |
| Lead Time |
5 business days |