OEM Solutions

Medium Rectangle 300×250

How It Works

The Inventory Search ad placement provides advertising exposure in the highly trafficked search path, where in-market shoppers are searching for specific makes and models.

You can now drive home DMA and model level messaging before the shopper moves into their search results with the 300×250 Search Form ad.

All National Account ad placements accept the Search Result Page Mobile App – iPhone only & Mobile Web

  • The 300×250 ad size (with all ad slots continuing to support the 320×50), bringing better alignment between the mobile app and mobile web experiences

Ad Size

300x250, 320x50

Details

Product Rules

All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

Product approval required for all custom ads not built by Autotrader.

Partner
KBB
Ad Specs

All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

Product approval required for all custom ads not built by Autotrader.

Advertiser: National/Tier 1, Regional/Tier 2,  Tier 3, Certified, Major Accounts

Ad Size: 300×250 (IAB)

General Guidelines:

  • Initial download file size: 150k
  • Subload Max file size: 300K
  • User Initiated Load Maximum file size: 200k
  • Alt Image Max File Size: 40k

Content & Messaging:

New, Used, or Certified

Video Enabled:

  • Available on click only
  • 2.2MB max file size
  • 30 seconds maximum length
  • MP4 – required; webm, ogg – preferred
  • Progressive download; True streaming – preferred
  • Stop & Start buttons required

Audio Enabled:

  • Available on click only
  • Audio defaults to “off”
  • Mute button required
  • 30 seconds Maximum length
  • Mp3

Animation: 3 loops within 15 seconds

Other Information: Opportunities may exist to target regionally

Page(s)

Inventory Search Form, Search Results Pages

Platform

Desktop, Tablet, Mobile

Advertiser

National/Tier 1, Regional/Tier 2, Tier 3, Certified, Major Accounts

Targeting

Dependent on ad product

Duration

1 month

Ad Type

Standard, non-exclusive: less than 100% of available impressions

Geography

National

Ad Serving

Third Party

Size

300×250 – Rich Media accepted for all device types

Lead Time

5 business days

Enhancements

Asset Inclusions

Last updated: March 2, 2022

Business Rules

Last updated: March 2, 2022
  Medium Rectangle 300×250
Funnel Upper Funnel
Lower Funnel
Supersection New
Used
Platform Desktop
Tablet
Mobile
Advertiser(s) National/Tier 1
Regional/Tier 2
Local Reseller/Tier 3
Certified
Major Accounts
Pages
All available pages
Segments None
Duration 1 month
1 week (Wed-Tue)
Ad Type Standard, Non-exclusive: less than 100% of available impressions
Sponsorship, Exclusive: 100% of impressions
Geography National
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 300x250
Option to Serve 3rd Party
Lead Time 5 business days