OEM Solutions

Medium Rectangle 300×250 – 2018, 2019

The Inventory Search ad placement provides advertising exposure in the highly trafficked search path, where in-market shoppers are searching for specific makes and models.

You can now drive home DMA and model level messaging before the shopper moves into their search results with the 300×250 Search Form ad.

Ad Size

300x250

Download Ad Specs:
Medium Rectangle – 300×250
Ad Specs:

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.

Advertiser:

Tier 1, Tier 2, Certified, Major Accounts

Ad Size:

300×250 (IAB)

General Guidelines:

  • Initial download file size: 150k
  • Subload Max file size: 300K
  • User Initiated Load Maximum file size: 200k
  • Expansion permitted: Left
  • Full Expanded WxH: 560 x 300
  • Alt Image Max File Size: 150k

Content & Messaging:

New, Used, or Certified

Video Enabled:

  • Available on click only
  • 2.2MB max file size
  • 30 seconds maximum length
  • MP4 – required
    • webm, ogg – preferred
  • Progressive download
    • True streaming – preferred
  • Stop & Start buttons required

Audio Enabled:

  • Available on click only
  • Audio defaults to “off”
  • Mute button required
  • 30 seconds Maximum length
  • Mp3

Animation:

3 loops within 15 seconds, no looping beyond 15 seconds, recommended to be a part of sub-load

Other Information:

Opportunities may exist to target regionally

 

Page(s):

Inventory Search Form

Platform:

Desktop, Tablet, Mobile

Advertiser:

Tier 1, Tier 2, Certified, Major Accounts

Targeting:

Dependent on ad product

Duration:

1 month

Ad Type:

Standard, non-exclusive: less than 100% of available impressions

Geography:

National

Ad Serving:

Third Party

Size:

300×250

Lead Time:

5 business days

Product Rules:

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.

Product approval required for all custom ads not built by Autotrader.

Partner:
KBB
Marketing Materials