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Medium Rectangle 300×250 – 2019, 2020

How It Works

The Inventory Search ad placement provides advertising exposure in the highly trafficked search path, where in-market shoppers are searching for specific makes and models.

You can now drive home DMA and model level messaging before the shopper moves into their search results with the 300×250 Search Form ad.

Ad Size

300x250

Details

Page Name Included in Package Version Ad Size Ad Serving Tags/Details Required IAB / Custom Targeting Criteria
Product Rules:

All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

Product approval required for all custom ads not built by Autotrader.

Partner:
KBB
Ad Specs:

All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

Product approval required for all custom ads not built by Autotrader.

Advertiser: Tier 1, Tier 2,  Tier 3, Certified, Major Accounts

Ad Size: 300×250 (IAB)

General Guidelines:

  • Initial download file size: 150k
  • Subload Max file size: 300K
  • User Initiated Load Maximum file size: 200k
  • Alt Image Max File Size: 40k

Content & Messaging:

New, Used, or Certified

Video Enabled:

  • Available on click only
  • 2.2MB max file size
  • 30 seconds maximum length
  • MP4 – required; webm, ogg – preferred
  • Progressive download; True streaming – preferred
  • Stop & Start buttons required

Audio Enabled:

  • Available on click only
  • Audio defaults to “off”
  • Mute button required
  • 30 seconds Maximum length
  • Mp3

Animation: 3 loops within 15 seconds

Other Information: Opportunities may exist to target regionally

 

Page(s):

Inventory Search Form

Platform:

Desktop, Tablet, Mobile

Advertiser:

Tier 1, Tier 2, Certified, Major Accounts

Targeting:

Dependent on ad product

Duration:

1 month

Ad Type:

Standard, non-exclusive: less than 100% of available impressions

Geography:

National

Ad Serving:

Third Party

Size:

300×250

Lead Time:

5 business days

Enhancements

Asset Inclusions

Last updated: October 3, 2019

Business Rules

Last updated: October 3, 2019
  Medium Rectangle 300×250
Funnel Upper Funnel
Lower Funnel
Supersection New
Used
Platform Desktop
Tablet
Mobile
Advertiser(s) National/Tier 1
Regional/Tier 2
Local Reseller/Tier 3
Certified
Major Accounts
Pages
All available pages
Segments None
Duration 1 month
1 week (Wed-Tue)
Ad Type Standard, Non-exclusive: less than 100% of available impressions
Sponsorship, Exclusive: 100% of impressions
Geography National
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 300x250
Lead Time 5 business days